11 Myths And Misconceptions People Have About Link Building

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Link building stands out among the best strategies for boosting search engine ranking. Fewer penalties and rules existed at the inception of SEO, but when Penguin updates from Google came into being, the perspective and criteria for link building had a complete twist.

Link building is very difficult to maneuver around, especially with the numerous misconceptions attributed to it - but mastering the do’s and don’ts can bring unbelievable success in SEO tasks.

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1. Two Links or Above Are Useless In One Site

You have to apply diversity as appropriate, but nothing is wrong with having more than one link from just one website. The major goal of the link is not to only improve your ranking, but attract traffic towards the site as well.

2. You Need Quantity While Building Your Link, Just as Much as Quality

The numbers of links you possess does not count as much as their quality, so if you must have quantity, make sure it is of high quality. Google scrutinizes link sources, paying special attention to the authority of the source and origin of a link. For instance, 20 quality links are better than 200 irrelevant links that lack authority. Instead of 50 questionable sources, you will do better with one authoritative link.

3. Only Manual Links Are Worthy

This one is a big lie. This kind of approach only worked in the past, as webmasters no longer log into forums and directories manually. It used to be they posted links manually to ensure they hit a predetermined number. Today, the most important thing is acquiring naturally attracted links. This is only achievable via creating content that people find irresistible and cannot help but link to, cite and share. One of the major setbacks of such content is that it takes time and money to generate, but when created properly, the content will lead to natural links, doing away with the need to build them manually.

4. Fast Links Are Penalized

A penalty can arise if Google’s evaluations indicate the links your content has generated are spammy, and more so if this happens at a high rate. The problem lies not in the quantity of links you generate, but fast-occurring, low quality and spammy links.

5. Penalties Apply To Each Link Building Activity

Many webmasters fall for this lie, but you should not be afraid because Google purely focuses on spammy and trickster manipulation practices that lead to illegitimate links. If you come up with an extremely severe or spurious thing, you will go through manual retribution or Penguin chastisement.

What you need to do is avoid manipulative and spammy methods. Make sure your links are safe, and only originate from authoritative and credible sources. If you achieve this, you have nothing to worry about.

6. Self-Reliance Is Mandatory

You will often find that content marketing, a SEO procedure, is independent of other dimensions, but this changes when you closely look at link building. Links only help to improve rankings, and are not independent as they must sync with various online marketing techniques for high performance, including social media posts and content marketing. These combinations will usually yield a high rate of link generation.

This means that link building is highly dependent on other internet marketing aspects, with strong connections to content strategies. Here, it’s a pivotal component of any website general strategy, boosting link building rather than starting SEO off.

7. Every Link Building Task Targets Linking

If you ask around, you will learn that most people who practice linking do not aim at links. This is because Google algorithm for search ranking is very complicated, and will recognize the citation of any author or brand name. Surprisingly, the aforementioned possess an authoritative value similar to that of linking, and do not put you at the risk of attracting any penalties. In fact, when you follow in the footsteps of great brands, you can pocket the links in complete safety.

To achieve this, you need to engage in local communal activities, create meaningful content, develop outstanding products, increase online activity and offer unmatched customer service. Inherently aligning these activities to what people attach value to will generate you a lot of quality links, because brand building alone is not adequate in place of depending on link building. Natural quality link generation will be possible through building your brand--the main agenda of link building.

8. Keywords-Anchor Texts Match Relevance

This myth has propagated and established itself among webmasters, but is not wholly true. Spending a long time making sure your keywords and anchor texts have a strong correlation is not a guarantee for links of high quality, but some situations actually necessitate this rationality.

The design of a link must inform the reader, laying a lot of emphasis on creating them naturally, keeping quality at the center of developing anchor texts that are aggressive. A Penguin might arise if you use high levels of similar anchor texts, because it suggests an attempt to link building procedure manipulation. Therefore, your anchor text must shun a manufactured look for a natural one.

9. Avoid Site Link From Below Your Metrics

Do not use domain authority alone to judge any site, before checking other metrics out. The strategies you apply for link building could benefit from links to good places, that a site with low domain authority provides access to.

10. Link Building Exists No Longer

This myth has been doing rounds since the inception of the Penguin update in 2012. The truth is that link building lives on - it’s just not possible to acquire rank manipulation through black hat tricks that webmasters used before the Penguin update.

The safest link building method is acquiring natural links using viral content, or using guest posting. Penguin will simply evaluate the quality of links in a sophisticated manner, point out irrelevant and spammy links and penalize them, while awarding quality site backlink profiles.

11. It Is Very Difficult

Most people believe that building a link is a long, difficult and complicated process, especially because of Penguin’s technical sophistication. Another reason is the numbers; for instance, page authority and domain involved in auditing backlink profiles.

Link building may not be as simple as we have just made you believe, but this does not mean it is not achievable. It will take you just a couple of hours to grasp the basics of effective link building, if you refer to the right resources. Becoming an expert in this field might only take you a few weeks, to a couple of months.


We highly recommend the above approaches to your link building, and this assures you of an increased search engine ranking. The most important thing is focusing on building your brand as a strategy, not just link building, hence attracting natural and quality links.

Many people do not take the time to understand link building in depth, and this has lead to confusion, myths and misconceptions among webmasters. Read on to demystify the process.

Did you find the information provided in this article useful, or do you think there is more we have not included? Please leave us your comment or question here. We would love to hear from you.

İlan Edilmiş 21 Eylül, 2017


Designer // Writer // Creative

Tom is a Design Correspondent for Freelancer.com. He is currently based in Melbourne and spends most of his non-work moments trying to find the best coffee.

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