“Writing is easy,” as a famous saying goes: “Just put a sheet of paper in the typewriter and start bleeding.”
Perhaps all writers will nod their head vigorously in agreement to that observation, and not just the ones writing high literature (or whatever snobby writing you probably have in mind).
Without doubt, the craft of writing entails precision: precise writing brings about precise action. And precision takes hard work, something which famous ad man David Ogilvy understood.
With carefully-constructed language as one of the well-known secrets to his business’ success, Ogilvy circulated an internal memo in his ad agency--dispensing timeless advice on how to write effectively:
“Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.”;
“Use short words, short sentences and short paragraphs.”; and
“Write the way you talk. Naturally.”
When you’re thinking about writing copy to help build your business, you would want your target audience to believe in or buy your product or service, and not end up confused or misled.
Of course, we can’t give you a magic list that will automatically make you an awesome writer: that takes years of practice and life experiences to cultivate. What we can give you though is a list of resources where you can glean nuggets of copywriting wisdom, and hopefully make your writing clearer, more concise, and markedly coherent:
While pedantry is boring, powerful writing is one that takes into consideration the strict rules of grammar and spelling -- and breaks them when necessary. Updated every day, Daily Writing Tips provides budding and experienced writers priceless advice on proper grammar, spelling, punctuation, and vocabulary.
If you’re looking for inspiration on how to write compelling content for your online audiences, bookmark Copyblogger for tips, tricks, and testimonies that will help you strengthen your craft.
Whether you’re a copywriter, growth hacker, or a freelancer, CopyHackers is a one-stop shop where you can find snappy tactics that will help you become a better marketer. With articles that will teach you how to crack the code of powerful stories and using the perfect visuals to accompany your writing, this should be one of the writing websites you must visit.
Looking for trivia to spice up your writing? Or just wanting to give your brain a break so you can let those ideas simmer further? Go no further. A passion project by writer Maria Popova, Brain Pickings is (as the website describes it) “a cross-disciplinary LEGO treasure chest, full of pieces spanning art, science, psychology, design, philosophy, history, politics, anthropology, and more; pieces that enrich our mental pool of resources and empower combinatorial ideas that are stronger, smarter, richer, deeper and more impactful.”
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