Freelancer: HallidayBooks
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Boxes creating classic American architecture ...

This crisp, modern logo draws on the classic stepped American city skyscrapers. Three boxes are stacked or 'stored' one within another, instantly creating the outline of an iconic American warehouse or skyscraper. Only a small door is added to give the building a sense of scale. Type is taken direct from modern American font books and the red, white and blue are instantly recognisable as the colour of the flag. A final touch is added by replacing the apostrophe with a star. This elegant, contemporary identity sits well on dark and light backgrounds, in black and white and is readable at all sizes. I'm happy to follow your advice regarding changes to any aspect of the design. I trust this meets the brief and look forward to receiving feedback. Thank you for your time and consideration. Kind regards, Nicholas Halliday. HallidayBooks (UK).

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