Freelancer:
joycewan
Health is Gem
We are very careful in our design. We wanted a design that is not too "hard & cold", and masculine looking. We need the logo to appeal to the females without an form of inferiority to males. Hence, a pinkish-red colour is use as the main colour to give the logo a more feminine feel. Because the logo represents a female oriented gym, we carefully adapted a a softer and rounded yet sleek type treatment to the logo. The "fox" icon, is drawn in a manner to resemble that of a diamond/gem because, Health is Gem! Hope you like the logo and the rationale behind the creation of the design. Feedbacks are welcome. :)