Brand Revamp

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Prize:

$300 USD

Entries Received:

1816

13 hours, 48 minutes remaining

Overview

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We are refreshing our brand identity "Brownies Delight". We want to evolve and modernize our existing logo, not replace it with something unrecognizable, because our customers already know us. The current logo is attached as the starting point. The direction: Modern and minimal, while staying warm and appetizing. Keep the brand DNA, update the execution. Please keep: The name "Brownies Delight," stacked the way it is now Our brown and pink color story: brown as the base, pink as the accent A friendly, approachable dessert feel The tagline "fresh, fudgy, moist" as an optional element Please modernize: - Make it flat and clean. Remove the glossy edges, the pink outer glow, and the heavy drop shadow on the current logo. - Refine the typography to a clean, contemporary rounded. - Use pink as a deliberate accent, not as an outline around everything. - Deepen the brown to a richer, more premium chocolate. - Design a standalone icon or mark, something simple and brownie-inspired, that works on its own at small sizes such as an Instagram avatar, a favicon, or a stamp on packaging, in addition to the full logo. Color starting point (you may propose alternatives): Chocolate #4A2B20, pink #E8417E, cream #FAF3EA Where it will be used: Shop signage, packaging and boxes, Instagram and social media, our website, and delivery apps such as Talabat. Deliverables: - Primary full logo lockup - A standalone icon or mark version - Stacked and horizontal versions - Versions that work on both light and dark backgrounds - The color palette with exact hex codes - The names of the fonts used, with links if they are not free - Final files in vector format (AI or EPS, plus SVG) and high-resolution transparent PNG Please avoid: Glossy or 3D effects, drop shadows, glows, gradients, and generic clip-art looks. Keep it flat, clean, and timeless.

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Skills Required

Adobe Illustrator

Adobe Photoshop

Branding

Graphic Design

Illustrator

Logo Design

Photoshop

Rebranding

Typography

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
No spam, self-promotion or advertisement is permitted.

Md Rakibul I.

@rakibuli68

10 hours ago

Hello Sir, I’ve submitted my concept for Brownies Delight, focusing on a modern, clean, and appetizing refresh while preserving the brand recognition your customers already know and love. The design keeps the familiar stacked layout, warm dessert personality, and signature brown and pink color story, but updates them with a flatter, more premium, and contemporary look. I refined the typography, removed outdated effects such as shadows and glows, and introduced a simple standalone brownie-inspired icon that works perfectly for Instagram, packaging, favicons, and stamps. The result is a timeless identity that feels fresh, friendly, and memorable across all applications. Final delivery includes AI, EPS, SVG, PNG files, full logo and icon versions, stacked and horizontal layouts, light/dark variations, color codes, and font details. I’d be happy to refine the concept further based on your feedback. Thank you Sir. Entry #551 #577 #1561

Salem B.

@mado40

10 hours ago

Entry #1893

Md S.

@naimhosen5

11 hours ago

Hello, Please review #1891 Unlike many AI-generated submissions, this design has been thoughtfully developed from scratch, ensuring originality, clarity, and brand value. The final artwork is 100% vector, print-ready, and fully editable. #OriginalArtwork #VectorLogo #ProfessionalDesign I look forward to your feedback and will gladly adjust the design if required. Thank you.

Kazi Sydul I.

@PixelCrafled

16 hours ago

please check my entry #1826 #1827

Nahid Ahmed U.

@designwithnahid

18 hours ago

Hey, please check my design #1566

Napoleon A.

@carmelomarquises

21 hours ago

Please check #1813. Thanks

Napoleon A.

@carmelomarquises

1 day ago

Please check #1805. Thanks

Philip S.

@PsLeague

2 days ago

Hi kindly review my entry and let me know if any changes or additional i need to add to my work

Muhammad A.

@mransarahsan

2 days ago

ONE FINAL NOTE BEFORE YOU DECIDE! ? My ENTRY #1646 ? represents more than just a logo concept. I took the time to build a complete identity presentation and separate brand mockups to show how the refreshed Brownies Delight brand can work across different applications. Every detail was created with consistency, recognition, and long-term usability in mind. If you have any questions or would like to explore any refinements, I'd be happy to help. Thank you for reviewing my work and consideration.