Create a Sonic Brand for a new sports media business

  • Durum: Closed
  • Ödül: $100
  • Alınan Girdiler: 26
  • Kazanan: juanspaceman

Yarışma Özeti

Calling all talented composers, producers and sound designers: come and have a crack at creating a winning sonic brand for us!

We are after a sonic brand for our new sports events business: a catchy, bite-size piece of music we can use to stamp our video materials and products to help our audience quickly identify us by audio alone. After hearing it just a few times in the context of our brands and events, someone who hears it again should be reminded of us instantly.

Our business is targeting the born-digital generation (16-30 year olds) and we are challenging all the limitations of traditional sports media. We are opening up participation and distribution to all, reimagining sports for the social media generation. The sonic brand needs to reflect this bold, youthful ambition. It should ring true to this generation rather than sounding like a classic from the past.

It is also a global brand and so needs to sound welcoming to the ear wherever it is heard, learning from the music that finds popularity across all cultures, be it on the radio or in memes. It should sound as if it comes from the World, not a particular country.

Hearing it should evoke challenge, exertion, triumph. Think about sounds familiar in sports: fanfares, anthems, starting guns, speed, wind, heavy breathing, feet pounding, hearts beating, crowds cheering. Another possible element you might want to include are the key sounds from our name: “ahh-feh-tor” (although this would be conveyed as notes only - there should be no vocals).

You can contribute as many entries as you want and we will award a prize to the best one even if we don’t use it. If we do want to use the winning entry, we may commission a follow up project to refine it. Also, please be aware that by entering the challenge you are agreeing to transfer all usage rights for the winning entry to us, and that you ensure that no copyrighted music was used in its production.

Here some clips worth viewing before you start:
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And a place to make music:
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  • zazoupazou
    Yarışma Sahibi
    • 1 yıl önce

    Thanks everyone who entered. There's some great sounds in here. In order to be able to pick a winner, I need to download and compile them all into a playlist so I can get my colleagues to review. Unfortunately, I'm struggling to download some (not all) of the files shared via Soundcloud. If you shared via Soundcloud, can I ask that you make sure that the settings for your uploaded file me to download it. Thanks

    • 1 yıl önce
    1. BiLS IMAGING
      BiLS IMAGING
      • 1 yıl önce

      hi,oki great please any feedback for #28 #22

      • 1 yıl önce
    2. klaukart
      klaukart
      • 1 yıl önce

      Settings are changed. You can download the files now.

      • 1 yıl önce
  • SolomonMagara
    SolomonMagara
    • 1 yıl önce

    I did not make it on time but feel free to consider this sample. I hope you like it. Would also love to be included in the contest. https://drive.google.com/file/d/1cG4yhn50FkpMluyhu0wBprlY6QUe9Mi3/view?usp=sharing

    • 1 yıl önce
    1. zazoupazou
      Yarışma Sahibi
      • 1 yıl önce

      I'm so sorry

      • 1 yıl önce
  • SolomonMagara
    SolomonMagara
    • 1 yıl önce

    please extend!i am a little late #extended

    • 1 yıl önce
  • BiLS IMAGING
    BiLS IMAGING
    • 1 yıl önce

    please check #22

    • 1 yıl önce
  • zazoupazou
    Yarışma Sahibi
    • 1 yıl önce

    Here's a visual ref: https://imgur.com/kWCmUGE

    • 1 yıl önce
  • caseyleesharp
    caseyleesharp
    • 1 yıl önce

    I love your idea of branding through audio! I have a couple of questions -

    1. Can you provide any visual representations of your brand? I understand wanting to brand through audio, but I would love to match the theme/emotion as best as possible.

    2. Exactly how long should this piece be? I know you say bite-sized, but that could be subjective. 5 seconds? 10 seconds? 30 Seconds? A rough idea would be great!

    Thank you for your help - I look forward to working with you!

    • 1 yıl önce
    1. zazoupazou
      Yarışma Sahibi
      • 1 yıl önce

      I'm afraid I don't have any visual branding I can share

      • 1 yıl önce
    2. zazoupazou
      Yarışma Sahibi
      • 1 yıl önce

      on duration if use other famous sonic brands as a reference but 5 or so seconds is probably right

      • 1 yıl önce
  • Castelo96
    Castelo96
    • 1 yıl önce

    Is it possible for you to show us an image or a video where the audio will be inserted? I mean, if it's possible, it would be better to create a sound that resembles your company's brand.

    • 1 yıl önce
    1. zazoupazou
      Yarışma Sahibi
      • 1 yıl önce

      I'm afraid not. sorry

      • 1 yıl önce
  • BiLS IMAGING
    BiLS IMAGING
    • 1 yıl önce

    hi, any visual of your brand please !

    • 1 yıl önce
    1. zazoupazou
      Yarışma Sahibi
      • 1 yıl önce

      I'm afraid I don't have any visual branding I can share

      • 1 yıl önce
  • BiLS IMAGING
    BiLS IMAGING
    • 1 yıl önce

    any feedback please

    • 1 yıl önce
  • BiLS IMAGING
    BiLS IMAGING
    • 1 yıl önce

    very interesting !

    • 1 yıl önce
  • Ionics
    Ionics
    • 1 yıl önce

    Sounds interesting, I'm an experienced sound engineer and composer. Will submit an entry soon

    • 1 yıl önce

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