Create Brand Identity for PR Consultant

  • Durum: Pending
  • Ödül: $250
  • Alınan Girdiler: 244

Yarışma Özeti

Brand Overview

Independent PR Consultant with over 8 years’ experience working with creative agencies and design-led businesses.

Currently seen as a freelancer / contractor and majority of project leads are for short-term projects or fix-term full time roles. My goal is to develop a clear brand for myself as an established consultant and establish long-term working relationships with clients.

Kommunikáció - confirmed business name - offers an alternative solution to traditional agency barriers and cater to a portfolio of purpose-driven businesses across art, culture, design & fashion (current projects include Melbourne Fashion Week, National Gallery of Australia, Western Australian Museum, W Hotels and more)

Brand values;

Sophisticated
knowledgable
approachable

Design Brief:

Develop brand identity drawing reference from the Bauhaus design elements for inspiration , e.g. use of clean lines, minimalism and the interplay of geometric shapes, while still maintaining a sense of logical simplicity.

Maintain clean, bold, and monochromatic branding that is fuss-free and works in a way that compliments and emphasises bold and creative photography.

I'd like to refine the concepts around a Bauhaus inspired design e.g. very clean and minimal design and use of functional &

Geometric designs and clean, clear construction, visual clarity
Form follows function - simple but elegant geometric shapes,
Minimalism - linear and geometrical forms, avoiding floral or curvilinear shapes.
Simple colour schemes & holistic design

Deliverables:
primary & secondary logo
sub mark logo
brand marks
typography suite
brand guidelines

MOOD BOARD

https://pin.it/4XTRRV9

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