Create Packaging Designs for Frooty Choos Premium Dried Fruits

  • Status: Closed
  • Prize: $100
  • Entries Received: 20
  • Winner: DonArtua

Contest Brief

Target:
The primary target market is male and female, aged between 20-65 years of age, with an interest in health and wellbeing and buying power. Purchasers will have a high disposable income, follow trends in fashion, health and be comfortable spending a considerable amount of their earnings on healthy snacking options on a regular basis.

Also included as secondary targets are families with younger children that can afford to incorporate our products as part of their meal items i.e. lunch in school or office lunch.

Packaging should be fun and fresh and should appeal to both the young and old.

Project scope:
Design logo and packaging (immediate/Short Term) and corporate identity (Long term) for a new dried fruit product packaged as follows:
– Mixed fruits
– Mangos
– Pineapples

Requirements:
Your packaging design should be easily adaptable to resealable stand up pouches and regular flat bottom bags.
Open to see through design or window view designs.

There are no color restrictions or structural limitations other than those posed by the practicalities of packaging itself.





Mandatory elements:

Back
Nutritional facts, barcode, address
Manufactured by: Abiyamo Fruits of Nature
Contact number: 08139561663
Email address
NAFDAC Reg. No.

Type of product: Dried Fruits
Product name: Frooty Choos Premium dried fruits - Nature’s Candy
Variants Bananas, Mangoes, Apples or Mixed Fruits
Product ingredients: Product Ingredients

Front
Unit Size: 100g, 250g, 500g & sample size packs, no added sugar

Experiment with different shapes of bags using existing vessels (preferably stand up pouches) that are typical of similar kinds of products.

We would eventually want to progress to a corporate identity project to include interactive web design, business cards, letter heads etc. so we would like a design that can easily be translated.

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Employer Feedback

“I will definitely work with DonArtua again. He totally captured the essence of our product image and was very easy to work with. ”

Profile image Bidexg, Nigeria.

Public Clarification Board

  • Bidexg
    Contest Holder
    • 11 years ago

    To answer your question, at this point its the design that will determine.

    • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    Hi RainQ013,

    • 11 years ago
  • RainQ013
    RainQ013
    • 11 years ago

    Question: would you like one colorful design or one design with many colorful templates for each fruit?

    • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    Experiment with different shapes of bags using existing vessels (preferably stand up pouches) that are typical of similar kinds of products. Design should have a see through window feature. to allow buyers see the product.

    • 11 years ago
    1. mavrinac07
      mavrinac07
      • 11 years ago

      Hello!
      I'm in your contest since the first one, then I came here.
      I did everything as you requested. Can I get a feedback please?

      Oher thing:
      Those bags you linked are folded from two rectangular pieces of nylon (doesn't matter). What I am trying to say, you actually need rectangular format. When It is printed and folded it will look just as you need it.
      By the way, it is possible to present it to be similar as those bags, however, these files are called mockups and quality ones are really expensive. Basically, those contestants who don't have those mockup/templates would have to pay around 20$/pc. and would probably never use it.
      So I hereby ask you to try to imagine them folded :)

      Thanks!
      Looking forward to your response regarding my latest design.

      • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    http://www.standuppouches.net/stand-bags/dry-fruit-nuts-packaging

    • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    the video on this page will give an idea

    • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    Thanks RainQ013. Look forward to receiving it.

    • 11 years ago
  • RainQ013
    RainQ013
    • 11 years ago

    will be sending my entry soon :-)

    • 11 years ago
  • Hayesnch
    Hayesnch
    • 11 years ago

    size of the bag?

    • 11 years ago
    1. Bidexg
      Contest Holder
      • 11 years ago

      Hi Hayesnch ... Bag size will be clarified later, in the mean time, pls design as advised in the brief i.e. Experiment with different shapes of bags using existing vessels (preferably stand up pouches) that are typical of similar kinds of products. Thanks

      • 11 years ago
  • keziawp
    keziawp
    • 11 years ago

    #guaranteed

    • 11 years ago
    1. Bidexg
      Contest Holder
      • 11 years ago

      Yes

      • 11 years ago
  • Bidexg
    Contest Holder
    • 11 years ago

    Guaranteed for the right entree

    • 11 years ago
    1. LOGO | IDENTITY | PACKAGE
      LOGO | IDENTITY | PACKAGE
      • 11 years ago

      That doesn't help. Just a suggestion: Once it is Guaranteed, better designers will take part in this contest.

      Rest is up to you :)

      Good Luck!

      • 11 years ago
    2. Bidexg
      Contest Holder
      • 11 years ago

      it is guaranteed now.

      • 11 years ago
  • LOGO | IDENTITY | PACKAGE
    LOGO | IDENTITY | PACKAGE
    • 11 years ago

    #guaranteed

    • 11 years ago

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