Design a logo and labels for a brewery

  • Durum: Closed
  • Ödül: $1075
  • Alınan Girdiler: 200
  • Kazanan Girdiler: kbitzer

Yarışma Özeti

This contest is for a logo and four labels for four different types of bottled beers listed below utilizing the logo.

The Serda Brewing Co. is a new production brewery opening in Mobile, AL late 2014. We want to be the Corona of the craft beer market. Mobile is located next to Mobile Bay, the Delta, many rivers and the Gulf of Mexico. Boating, fishing and going to the beach is our lifestyle and we want an image that captures this lifestyle. We want to be the beer people put in their Yetti coolers while they are wearing their Colombia fishing shirt and Costa Del Mar sunglasses driving around in their trucks with a Salt Life bumper sticker trailering their Contender center console fishing boat. I want a logo that captures this gulf coast lifestyle that is instantly recognizable from a distance along with labels for our bottles. We will launch with four year long beers that are tentatively named Hook & Line Lager, Tidewater IPA, Clear Prop Porter (the prop of a boat motor, not airplane) and White Water Wheat. We will also have three seasonal beers along with a selection of beers only available in the taproom. These names are not set in stone and can be changed. I want the image to be consistent throughout the entire line of beers and also throughout our merchandise, i.e. t-shirts, koozies, bottle openers, etc.

The images included are some things that have stuck out to us.

1) The image below with "Bluefish" on it is a picture of a real boat named Bluefish that was docked at a marina. I liked the way it was written because if this were a logo it would be the name and the logo in one. Good logos are instantly recognized without the name but a logo that is also the name like Coca-Cola, FedEx and Salt Life are even better. I also liked that is was on the back of a boat.

2.) The images for the Swamp Head Brewery did a great job depicting the environment in Florida and I like the consistency among the line.

3.) The image of the Contender fishing boat is the typical recreational fishing boat in our area.

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Genel Açıklama Panosu

  • theislanders
    theislanders
    • 4 yıl önce

    The winning logo - The feedback - The contest brief - are 3 different stories. Great designers have worked hours on this, and look at the winning design. Looks fake. Sad but true!

    • 4 yıl önce
    1. DavydCJordan
      DavydCJordan
      • 4 yıl önce

      Well they are related it seems after about five minutes of googling if that's what you mean by fake...

      • 4 yıl önce
  • pupster321
    pupster321
    • 4 yıl önce

    Suckerfish

    • 4 yıl önce
  • dimitarstoykov
    dimitarstoykov
    • 4 yıl önce

    Fake contest...Sir Serda....congrats

    • 4 yıl önce
  • PF0ne
    PF0ne
    • 4 yıl önce

    Hello please check my entry - it is not finished I know about the contest only from today so it is more a concept than a final image, so if you like it i can rework it however you can

    • 4 yıl önce
    1. PF0ne
      PF0ne
      • 4 yıl önce

      however you want* my entry is #271

      • 4 yıl önce
  • theislanders
    theislanders
    • 4 yıl önce

    A new logo and label design have been submitted. Please check and provide feedback for #269. Looking forward to working with you!

    Thank you!

    • 4 yıl önce
  • Simental02
    Simental02
    • 4 yıl önce

    #245...any feedback?

    • 4 yıl önce
  • karoll
    karoll
    • 4 yıl önce

    Hi!... I've upload a concept for the logo. Entries #222, #223, #224. If you like them i'll upload the labels based on it. Thanks!

    • 4 yıl önce
    1. karoll
      karoll
      • 4 yıl önce

      Any feedback?

      • 4 yıl önce
  • Simental02
    Simental02
    • 4 yıl önce

    sr please check #237

    • 4 yıl önce
  • smarttaste
    smarttaste
    • 4 yıl önce

    _________________please check #234

    • 4 yıl önce
  • SerenityBlue1
    SerenityBlue1
    • 4 yıl önce

    Hi. Please rate #187. Many thanks.

    • 4 yıl önce
  • elenabsl
    elenabsl
    • 4 yıl önce

    Hi, please rate #175 #174, let me know what to modify to meet your requests. Thanks

    • 4 yıl önce
  • 5zones
    5zones
    • 4 yıl önce

    Hi CH, Please Check #231 and Feedback Please. Thnks...

    • 4 yıl önce
  • RuteMPeixoto
    RuteMPeixoto
    • 4 yıl önce

    Hello,

    First of all thank you for opening this contest - I had a really good time working on it! I hope my designs meet your expectations, so I would kindly request your feedback in order to know if I can/should improve or change anything. My entry is #221.

    Kind regards,

    RuteMPeixoto

    • 4 yıl önce
  • won7
    won7
    • 4 yıl önce

    .

    • 4 yıl önce
  • WintryGrey
    WintryGrey
    • 4 yıl önce

    Greetings, here's a summarized version of all the labels prepared for you: #219
    Also, you can see each one of them in details under these links: #130 - logo; #147 #195 #196 #218 - labels.
    I hope they match your taste, please provide me a brief feedback on them! Thank you.

    • 4 yıl önce
  • theislanders
    theislanders
    • 4 yıl önce

    Please check our newer entry #173. Would appreciate your opinion at the earliest possible. Thank you very indeed!

    • 4 yıl önce
    1. theislanders
      theislanders
      • 4 yıl önce

      And #176 as well. Thank you very much indeed! :)

      • 4 yıl önce
  • Isbie
    Isbie
    • 4 yıl önce

    how about this sir for a beer ...#167

    • 4 yıl önce
  • Isbie
    Isbie
    • 4 yıl önce

    158 sir please..

    • 4 yıl önce
  • Isbie
    Isbie
    • 4 yıl önce

    I dont know what it is,.. but i open for your suggestion thngs #109 #151

    • 4 yıl önce
  • vimoscosa
    vimoscosa
    • 4 yıl önce

    Hi, could you check the #149? thanks

    • 4 yıl önce
  • GabrielRazvan
    GabrielRazvan
    • 4 yıl önce

    Hi, please check #144 . Thanks

    • 4 yıl önce
  • theislanders
    theislanders
    • 4 yıl önce

    Pleased to submit our second design entry #143. We look forward to receiving your feedback. Like the previous one, we have included some info in description. Thank you very much!

    • 4 yıl önce
  • elenabsl
    elenabsl
    • 4 yıl önce

    Hi, please rate my entries #67 #66 and let me know if you want me to send a final version of them, thanks

    • 4 yıl önce
  • haniputra
    haniputra
    • 4 yıl önce

    CH feedback is really important and influential for the design result, we would like to figure out what CH wants or doesnt wants. So i/we can come up with a design we are both satisfied

    • 4 yıl önce
  • theislanders
    theislanders
    • 4 yıl önce

    We have just replied on Private Message Board. Thank you!

    • 4 yıl önce
  • theislanders
    theislanders
    • 4 yıl önce

    Pleased to submit our first design entry #117. We look forward to receiving your feedback. ( Please read the description of the entry, as we have included some important information there ). Thank you very much indeed!

    • 4 yıl önce
  • Simental02
    Simental02
    • 4 yıl önce

    please check #106....thanks

    • 4 yıl önce
  • KelvinOTIS
    KelvinOTIS
    • 4 yıl önce

    Please consider sealing and making the project guaranteed. That way you will get the best in participation and atleast designs will be original.

    • 4 yıl önce
    1. johnserda
      Yarışma Sahibi
      • 4 yıl önce

      I will seal the work and consider a guarantee once I get an idea of the quality of work from the website. This is the first time I have ever used Freelancer.com and I am unfamiliar with the quality of work. I have already paid two other national branding companies and have not gotten anything at all that I liked. Since a 20 something year old girl designed my Serda's Coffee Co. logo which I love in a contest we had 5 years ago I decided to give this site a try.

      • 4 yıl önce
    2. KelvinOTIS
      KelvinOTIS
      • 4 yıl önce

      Believe me you will not be disappointed! All the best

      • 4 yıl önce
  • KelvinOTIS
    KelvinOTIS
    • 4 yıl önce

    I have a feeling the prize money is really good ...the way you have rated does not yet show satisfaction and am of the idea that you extend the project to get good results. Please consider.

    • 4 yıl önce
  • haniputra
    haniputra
    • 4 yıl önce

    Please provide the exact size for each label,this really important for us to design

    • 4 yıl önce
    1. johnserda
      Yarışma Sahibi
      • 4 yıl önce

      Two labels will be placed on the bottles. The neck label which is 1" x 3" and the body label which is 7" x 3.5"

      • 4 yıl önce
  • Simental02
    Simental02
    • 4 yıl önce

    please check #83 & #84...thanks

    • 4 yıl önce
  • Ferrignoadv
    Ferrignoadv
    • 4 yıl önce

    Please rate #62 tnks

    • 4 yıl önce
  • IAN255
    IAN255
    • 4 yıl önce

    Please rate #50

    • 4 yıl önce
  • ZenoDesign
    ZenoDesign
    • 4 yıl önce

    #39 #40 #41

    • 4 yıl önce
  • johnserda
    Yarışma Sahibi
    • 4 yıl önce

    Sailboats are nice but they are not big in our area. Please consider recreational fishing boats like the Contender image included in the description and fish like groupers, marlins, tuna and red snapper instead if you were going to use a sailboat in a design.

    • 4 yıl önce
  • Gustavo93
    Gustavo93
    • 4 yıl önce

    Hope you like my logo so far, will be creating the other four separate labels now :)

    • 4 yıl önce
  • pradeepanvi01
    pradeepanvi01
    • 4 yıl önce

    Hi what is logo name and what your product

    • 4 yıl önce
    1. johnserda
      Yarışma Sahibi
      • 4 yıl önce

      Please read the description.

      • 4 yıl önce
  • cullumlaurie
    cullumlaurie
    • 4 yıl önce

    Does the prize money reflect designing four separate labels plus corporate identity?

    • 4 yıl önce
    1. johnserda
      Yarışma Sahibi
      • 4 yıl önce

      The prize money is for a logo and four separate labels for each of the names of the beer.

      • 4 yıl önce
  • lpfacun
    lpfacun
    • 4 yıl önce

    Please provide example of existing products designs.

    • 4 yıl önce
    1. haniputra
      haniputra
      • 4 yıl önce

      Do you want the style looks more modern or vintage perhaps? do you have any brand you like?

      • 4 yıl önce
    2. johnserda
      Yarışma Sahibi
      • 4 yıl önce

      I am open to modern or vintage. I really like Great Divide Brewery and Swamp Head Brewery. Many breweries do a bad job maintaining consistency among their image and make it hard to determine the name of the beer and who it is brewed by. These two breweries do a good job in branding and making the type and/or name of the beer easy to see.

      • 4 yıl önce

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