Design a Logo for Cryogenic solutions company
- Durum: Closed
- Ödül: $100
- Alınan Girdiler: 46
- Kazanan: trying2w
Please, refer to the pdf for details and illustrations
1. Name of the company CryoGenTech GmbH.
2. We do cryogenic systems (-40 C to -190 C) working only on electricity.
3. We should reflect in the logo the essence of what we do and advantages over competitors
3.1. Our market – B2B
3.2. Consumers: education: bachelor students and up, age from 20 to 100; currently doctors, laboratory assistants, in some cases - beauticians. In the future - engineers in various fields.
3.3. Name of CryoGenTech GmbH can be used in the logo as follows: CryoGenTech, CRYOGenTech, CryoGT, Cryo GT, CRYOGT, CRYO GT, CRYO GenTech, Cryo Gen Tech. Italic and handwritting are a no - others are possible.
3.4. Use of logo: on brochures, business cards, presentations, on the exhibition stand, on the products, on the website.
3.5. Logo should be simple, memorable, enduring, versatile, correspond to our essence and reflect / hint at research intensity of our developments.
3.6. Reflect / hint that we develop refrigerating and cryo systems of closed cycle.
3.7. Colours. Blue and orange, or variations. Reasoning: competitors use blue colour to reflect cold, green is also found to reflect ecological compatibility, sometimes aggressive red is used. Orange will allow us to differentiate. Also, this warm colour closes a cycle, because in refrigeration cycle is both warm and cold segments.
4. Option 1. An image - abstract visualization of refrigeration cycle or our product – cooling of substances (mainly water-containing).
4.1. Refrigeration cycle . There is a refrigerant - a substance that circulates in the refrigeration system, it takes the excess temperature from the object of cooling and releases it into the atmosphere. There are 5 main elements: tubing, compressor, condenser, expansion valve, and evaporator. Refrigerant passsing through copper tubes from the compressor in a warm gaseous state is compressed to a heated compressed gas. On the condenser (tubing serpentine are specially designed) gas, throwing heat in the atmosphere, turns into the liquid state. After passing through the expansion valve, where the pressure decreases rapidly, part of the liquid turns into a gaseous state. On the evaporator (again, specially designed tubing serpentine) all the liquid turns into the gaseous state - evaporates, taking heat away from the object of cooling. The warm refrigerant flows through the tubes to the compressor and the cycle is repeated.
4.2. Another source of inspiration is the substance being cooled. We work on ultra- low temperatures that are found in space, but not on Earth. An interesting thing happens to water at temperatures below -137 C through a process called "vitrification" , ie molecular lattice of water does not create crystal lattice (snowflakes) and has an amorphous structure, ie water turns into the solid state with chaotic placement of molecules (as in the liquid state). On the figures below you can see the amorphous molecular structure of substance and the water molecule, that actually makes up the molecular structure.
5. Option 2. It is possible not to create abstract images but to use CryoGenTech’s name, as it literally explains what we do. That’s why we can play with the word CRYO adding Gen and Tech, or G and T.
5.1. We purchased domain names cryogt.com and variations of it, so it is preferable to use this abbreviation CRYOGT. In this case it is necessary to explain that G stands for Gen (from generating) and T for Tech (technology).
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