Design a Logo for Forestica
- Durum: Closed
- Ödül: ₹3150
- Alınan Girdiler: 48
We need you to make a logo for '[url removed, login to view]' , an online ecommerce marketplace for conscious living. We are based in India.
The tag line of the logo is 'Buy Good Feel Good'
The logo should have the entire word '[url removed, login to view]' in it.
More about the store below
We aim to be India’s largest online marketplace for the conscious buyer. There is a steadily increasing awareness about the harms of pesticides, artificial ingredients, preservatives, animal testing, sweat shops, and eco unfriendly products. We aim to provide a platform for products that are devoid of any of the above ills. Products that make the consumer feel good – good because of their quality and inherent purity of his/her purchase. And also because they have an element of goodness that makes the world a better place to live in.
The product range will include non-perishable foods and beverages, cosmetics, clothing, non-leather accessories, home products, furnishings, health and well-being products, (add more stuff). The broad categories under which the range would be sold include:
4. Cruelty free
5. Wellbeing – Yoga / Meditation
7. Fair Trade
8. Community friendly products
9. For-a-cause products
To each his own - we recognise that every individual has his or her own set of principles and journey to undertake. Our primary objective is to provide products that make the buyers feel absolutely wonderful about their purchase – irrespective of what their idealogies are. We aim to provide a transparent, non-judgemental platform of content and products that will influence what we call ‘Evolutionary Consumption’, i.e. consumption of products that evolve the consumer as well as the world around them.
Our differentiators are to
a. Provide the most comprehensive set of conscious products in one marketplace
b. Wherever possible, independently validate the authenticity of products and provide trusted certifications
c. Provide upfront Information to the customer about the ingredients and how it will benefit the consumer
d. Celebrate the decision of the customer to buy a conscious product by allowing them to flaunt it socially and as a status symbol
e. Provide an extremely customer-centric end-to-end shopping experience
Our core Target audience are the HNI and upper middle-class consumers in Tier I and II cities. We would also be targeting specific groups such as Expats, vegans, lactose/gluten intolerant, environmentally conscious, animal friendly etc.