Entwicklung einer Corporate Identity

Durum: Closed
Ödül: $90
Alınan Girdiler: 33
Kazanan: srichardsom

Winner

Yarışma Özeti

Establish a Corporate Identity for a new wristwatch brand. The brand has the name Jekyll & Hyde of novel written by Stevenson in the late 19th century in England. The CI must reflect the historic past but also combine with today's modernity. The watch's design incorporates the tension between "normal and daring". Everyone leads a normal life, but everyone wants to have a crazy side in his life, taken to the extreme by the novel in which Jeckyll lost control over his dark alter ego Hyde. The CI should incorporate:
1. Lettering consisting of two names (Jekyll&Hyde) and the abbreviation thereof (J&H).
2. Colors and graphic codes including fusioning with old existing pictures and graphics
3. Packaging
4. Shop display material
Detailed briefing will be provided after selection. Quick, reliable and "switched on"partners are sought. Successful completion may entail website creation.

MORE DETAIL: None of the submitted proposals incorporate my briefing of combining the historic past with today's modernity in the logo/lettering. Again, between the "A";and "B"there must be a tension/contrast, like "good and bad" and "normal and daring" as mentioned above. Moreover, if contestants can provide for instance an old picture with a modern addition to illustrate the contrast, in other words bringing together two or more things that you would normally not see together. No contestant submitted any ideas about the packaging for the watch...

Instead of A&B please use the letters J&H

Aranan Beceriler

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Genel Açıklama Panosu

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I was wondering if we could see a picture of the watch itself?
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  I am afraid not because currently in development. It has a classic old dial equipped with modern hands and light suede leather band
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