Facebook ad - background images
- Durum: Closed
- Ödül: $200
- Alınan Girdiler: 2
- Kazanan: hgulrani
[login to view URL] is an online shoe store active in 24 European markets. With over 30 000 models and 600 brands we have shoes for every occasion. Our values fun, friend and customer are in everything we do. We want to have fun and be friends with our customers. We’re all about being easy, colorful and fun. Our communication is not about us - it’s about our customers.
About the project
We have automated product ads on Facebook that is comprised by a background image and a product image(s). The automated process places the specific product on top of the background image before it’s published.
Example of one old ad
So this is a background and the shoe has been placed ad a layer on top before published.
We need new background images for these ads. So what we want is your ideas for these backgrounds that follow our brand profile that you can find here: [login to view URL]
Make the background compatible with the side angle of a shoe, ex image: [login to view URL]
We will only have images of a single shoe in this angle so make the background work for that angle but to clarify, we would like to see how the shoes will be added on the background - so the delivery needs to be the background as well as one showing the shoe/shoes on the background.
We are looking for crisp, clean, inspiring ads.
We want the ad to feel fresh and the shoe to pop, so that the focus will be on the product rather than the background.
We are looking for a look and feel where the shoe stands on a shoe shelf, in a room etc. Good example is the Zalando ad below.
The content should follow the basics in our brand profile
We have shoes for every occasion and person so the content should suit a large variety of people
We want the background to be mainly very light/off white, possibly with some color inspired from our brand profile. The main background color should probably be off white as it makes the shoe look more natural.
Since we will use the same background for all of our shoes the color scheme of the background has to fit with many shoe, so not be adopted to one.
Use quality high-resolution [login to view URL] images are one of the most important tools to boost conversion rates.
Here are some examples of shoe ads that we like:
We like how the gradient helps the shoe pop. We also like that the logo looks very clean and how well the logo blends into the picture, at the same time as it is very clear.
We like how the background portraits that the shoes are on a shelf or in a room.
Facebook ad background
Size: 1080 x 1350 px - 72 dpi
Image ratio: 4:5
Comment: No text or logo
Summary of deliveries for the background image:
1 background image without shoes
1 version of the same background image where you have added a shoe
You can send several ideas for background images/concepts if you like.
We have asked several freelancers to produce background images. The freelancer who produces the background and concept that we like the best will receive 200 dollars.
Thursday 19th of December 2019.
We will be out of office until the deadline so you will not be able to ask questions or receive feedback before the deadline.