Hotel business - develop a corporate identity for Narani Hotels
- Durum: Closed
- Ödül: $100
- Alınan Girdiler: 4
- Kazanan: anibaf11
BRIEF for NARANI
In Myanmar (Burmese) popular usage, the word NARANI has commonly referred to a variation of gold. In Hindi, it’s a girl’s name, and its literal translation is “propolis”. From the Wikipedia definition, we like the explanations that narani (propolis) reinforces the structural stability of the hive, defends it better, prevents diseases and parasites.
Line of business: to develop a range of high-end hotels in Myanmar, S.E. Asia
Color themes to consider: color of propolis (red) as background, gold color for logo and/or typography (the attached pictures show the color ideas. Not logo reference)
- Standard set of stationery matching the logo’s color theme (name card, letterhead, envelopes, etc.)
- Design template for an email newsletter (matching the color theme)
- Simple one-page homepage design template with some text and photo sections (matching the color theme)
MORE BACKGROUND on the Word NARANI
propolis - a red or brown resinous substance collected by honeybees from tree buds, used by them to fill crevices and to seal and varnish honeycombs.
According to Wikipedia:
Propolis is now believed to:
* reinforce the structural stability of the hive;
* reduce vibration;
* make the hive more defensible by sealing alternative entrances;
* prevent diseases and parasites from entering the hive, and to inhibit fungal and bacterial growth;
* prevent putrefaction within the hive. Bees usually carry waste out of and away from the hive. However, if a small lizard or mouse, for example, finds its way into the hive and dies there, bees may be unable to carry it out through the hive entrance. In that case, they would attempt instead to seal the carcass in propolis, essentially mummifying it and making it odorless and harmless.
Tavsiye Edilen Beceriler
“Freelancer understood our concept and submitted a good logo, I wished the accompanying stationery could have been designed better, but for the shoestring budget, can\'t complain much. Thanks.”