Kenbee Logo , tagline & label concept

  • Durum: Pending
  • Ödül: $100
  • Alınan Girdiler: 56
  • Kazanan: gustavosaffo

Yarışma Özeti

We are looking for someone to design a logo, tagline and label concept for our brand called 'Kenbee' that will be used on our syrup bottles and frappe flavoring powder packaging.

Our products:
(a) Flavoring Syrups: e.g. Vanilla, Hazelnut, Caramel, fruit flavors like strawberry, Mango, etc.
(b) Flavoring powder: e.g. Coffee, Caramel, Chocolate

Our targets (Business to business - Horeca):
(a) Food and beverage managers in hotels and coffee shops
(b) baristas in coffee shops like Starbucks who use flavors like hazelnut or vanilla in coffees and frappes
(c) mixologists in bars who use our products for flavoring in cocktails and mocktails.

What we are looking for in the logo:
(a) The logo needs to be appealing to both food and beverage managers (F&B) in hotels and coffee shops. The F&B managers focus is on product safety and quality - therefore the logo needs to convey quality, professionalism, safety. It also needs to appeal to the mixologists and baristas who are the end users of the product it needs to convey 'fun' and 'lifestyle
(c) Needs to stand out from the crowd
(d) We would like to have a minimum of 5 options that fill the above criteria

We have attached some examples of competitor products and also some work done by our inhouse agency – which is not up to expectation.

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