Logo Revision for Sports Brand
- Durum: Closed
- Ödül: $50
- Alınan Girdiler: 44
- Kazanan Girdiler: edso0007
We already have a logo for a upcoming sports apparel brand, but felt it could do with some streamlining.
Keep in mind in the future we want to have our logo on our apparel so proportion will be important. That is the reason why we've decided our current logo might not be as ideal when it is shrunk on to a t-shirt. The striated parts on both sides of our current logo may be less visible when it becomes smaller so we'd like something more simple, or streamlined. Our minds are open so feel free to experiment.
Our main values are finding freedom within your body. Expressing your will through the act of training, and the movement of your body. If possible we would like a design that conveys that. Feel free to revise or redo the logo.
Below are some guidelines:
*A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
*A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
*A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
*A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
*A logo must be appropriate. How you position the logo should be appropriate for its intended purpose.
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