Modern Redesign - SCP Aquatic Services Logo

Yarışma Özeti

Logo Design Brief – SCP
We are just shortening our current name
I am looking for a clean, modern logo redesign for my commercial swimming pool service company.

Company Name:
SCP
About the Company:
We are a professional aquatic services company specializing in commercial properties, including apartment communities, HOAs, resorts, and multi-family facilities. Our focus is on compliance, reliability, operational standards, and professional service delivery. This is not a residential or lifestyle brand.
Design Goals:
Establish a commercial, professional, and credible presence
Appeal to property managers, HOA boards, and commercial clients
Convey structure, compliance, and trust
Be suitable for proposals, uniforms, vehicles, and signage
Style Direction:
Minimalist and typography-driven
Clean, modern, and timeless
Corporate and professional (not playful or decorative)
Avoid palm trees, or residential imagery
Logo should feel established and scalable
Brand Colors (preferred palette):
#151A22
#86999F
#D3DADC
#A37E51
#EAE6E0
#4F6268
Designers may use a subset of these colors if it improves clarity and professionalism.
Logo Usage:
The logo will be used across:
Commercial proposals and RFPs
Website and digital assets
Uniforms and work vehicles
Signage and marketing materials
Deliverables Requested:
Primary logo (horizontal preferred)
Secondary or simplified version (icon or wordmark)
Black & white versions
Files suitable for print and digital use (AI, EPS, SVG, PNG)
Overall Feel:
Professional. Structured. Commercial-focused. Trustworthy.
This logo should clearly position SCP Aquatic Services as a commercial aquatic service provider, not a residential pool company.

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“Sharmina was extremely responsive and made any adjustments that I requested right away. I was also provided with additional edits and designs!”

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