New Logo Icon - Combining Seedling & Heart
- Durum: Closed
- Ödül: $138
- Alınan Girdiler: 91
- Kazanan: theocracy7
Our company "New England Corporation" was founded in 1920 in California's 5th largest city in the fertile San Joaquin Valley. Our founder came from Worcester, Massachusetts. We would like to incorporate the symbolism of both regions into a new icon.
Attached is our current icon. It represents the "N" and "E" in our name and has been used since the 1980s. We do not want to keep this icon. So if you simply use this icon and add the elements described below, it will likely not be selected.
1) Our Valley is one of the largest growing regions in North America, and we supply most of the world's grapes. A seedling would not only symbolize our roots to the Valley, but also growth.
2) Worcester, Massachusetts is known as the "Heart of the Commonwealth" and the heart is commonly used in the area, their signs, etc.
3) A seedling leaf can resemble the shape of a heart. Or a few leaves can combine to form the outline of a heart. These are just ideas that combine the two symbols together.
4) We are VERY OPEN to a seedling/heart that isn't obviously a seedling that takes the form of a heart. Something freehand or symbolic of a seedling/heart is perfectly acceptable.
1) Our current Icon is the attached "NE". The new Icon can also be an "NE", just an "N", "NEC", or whatever creative idea you come up with.
2) We expect the new Icon to essentially be an icon within an icon. So if "NE" is used, the seedling/heart should be used within the "NE" somehow, One idea might be to use it in negative space for example, or to separate the "N" and the "E". Again, the only limitation is creativity.
3) Do not concentrate on replicating our current Red/White/Blue color scheme. We are open to anything and would prefer something fresh. WE ARE NOT AFRAID OF BOLD COLORS, if used subtly (not a bunch of loud colors all thrown together--prefer bold color mixed into more neutral colors. Please see the attached logo for a subsidiary company "Fulton + Broadway" as an example.)
I will attempt to give direct feedback to concepts that are interesting and/or on the right track.
“Very respectful and quick responses. Took a very complex concept and designed it incredibly well.”
owenbell7, United States.