Playful Bright Ice Cream Van Mockup

  • Durum: Closed
  • Ödül: $30
  • Alınan Girdiler: 245

Yarışma Özeti

Ice Cream Truck Graphic Design Challenge
Project: Full exterior graphic wrap for a soft serve ice cream truck
Style: Unmistakably fun, playful, and impossible to ignore

The Concept
We're turning our ice cream truck into a rolling burst of happiness — something that stops people in their tracks and puts a smile on their face before they've even read the menu. Think less "clip art sundae" and more street food meets pop art meets summer in motion. Bright, vibrant, and full of personality.

Our Brand
We have an existing logo and brand identity. Design around these guidelines:

Primary colours: Pink or purple (used interchangeably) with white
Logo: Existing white-font logo — use a placeholder box in your mockup where the logo sits
Please do not create a new logo or suggest a brand name — focus your energy on the wrap design and visual language that complements our pink/purple and white identity
Bright accent colours are welcome — sunshine yellows, candy reds, bold aquas, anything that feels like summer. Clever colour twists are encouraged as long as bright and vibrant remain the heroes


Our Menu (your creative fuel)
Soft serve ice cream:

Sherbet cones
Choc Dipped cones
Choc & Nut cones
Choc Sprinkles
Oreo, M&M, Milo & Super Sundaes

Extras:

Slush Puppies
Milkshakes
Soft drinks & water

The soft serve swirl is our signature shape — make it count.

Coverage
Your concept should cover every visible surface — driver side, serving side, rear doors, and roof lines. If inspiration strikes, go for the wheels and mirrors too. We're printing a full wrap, so think big.

How to Enter
Submit your design concept as an image. It doesn't need to be pixel-perfect — a strong side panel mockup, mood board, or rough layout is fine for your initial submission. Show us your colour world, your energy, your idea.
When you submit, skip the generic résumé. Instead, tell us in a few sentences:

Why your concept will stand out in a street full of food trucks
Why you personally love the direction you're proposing

If we love it, we'll be in touch to develop it into the full wrap.

Final Deliverables (for selected design)

Layered source file (AI, PSD or similar)
High-res mockups of both sides, rear, and front (PNG or JPG, 300dpi minimum or vector)
A short note on colour specs and font choices so our printer has everything ready to go


What We're Looking For

Bold and vibrant — this needs to pop in direct sunlight and look great in photos
Distinctive typography — no default "fun fonts"
Subtle nods to our flavours without being a literal product catalogue
Something that works as well on a social media thumbnail as it does at full truck scale


What We DON'T Want

Stock cartoon ice cream characters
Pastel-only or overly "cute" aesthetics
Busy layouts that lose clarity at distance
Anything that could belong to any other truck


We'll give quick, candid feedback as entries come in — so don't be shy about pitching a bold idea.

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