Targeted business name and tagline required for a luxury China/Scotland tourism company

  • Durum: Pending
  • Ödül: $70
  • Alınan Girdiler: 40

Yarışma Özeti

I need to have a company name and tagline/slogan for a luxury tourism company taking small group tours of executives from China to Scotland on exclusive leisure holidays.

This deliverables are:



1. Company name
2. Company slogan/tagline
3. Explanation of why you suggested the name and tagline

BACKGROUND

===========

==

The concept of the company is:

-

a) Targeting high net-worth Chinese leisure tourists (aged 45+ married couples)
 in Tier 1 Chinese cities - sophisticated, rich Chinese used to the Five Star Treatment
b) Boutique small group tours of Scotland, taking in a diverse selection of exclusive experiences and beautiful locations

c) There will also be a focus on the rich culture and history of Scotland drawing a parallel with China’s own history – the intention is to deliver an immersive cultural experience



THEMES

=======

The name should get across the following themes:


Travel, Luxury, Boutique, Prestige, Elegance
, Exclusivity, Limited Edition, Limited Access (to otherwise inaccessible experiences)



The brand should ideally tie in with the themes of the tour itself:


Scottish History, Castles
, Natural Beauty, British Royalty, Golf, Fishing, Shooting, Whisky
, Luxury Shopping



WEBSITE

========


Sample website – gets across themes of tour – [url removed, login to view]

WORKING TITLE (so far) and why:

==========================



i) Name: "Scottish Gold"
ii) Luxury Tourism from China to Scotland
iii) Chosen simply because of the destination is Scotland and "Gold" being a symbol of wealth and prosperity in China. Issue with this is that it could be mistaken for a physical gold seller! Slogan is just a literal translation - nothing clever.

One concept that I like is "Five Star" - since the Chinese Flag is called "The Five Star" flag, link with "Five Star Service" so "Five Star Scotland" was a good suggestion. It's this kind of concept that I'm looking for.

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Genel Açıklama Panosu

  • digitaladguy
    digitaladguy
    • 3 yıl önce

    hey! No result....

    • 3 yıl önce
  • waghavishkar
    waghavishkar
    • 3 yıl önce

    please let us know when will we get the result of this contest?
    and do rate Entry #43 please.

    • 3 yıl önce
  • digitaladguy
    digitaladguy
    • 3 yıl önce

    No ratings...........

    • 3 yıl önce
  • shahankit1191988
    shahankit1191988
    • 3 yıl önce

    PLEASE RATE 47 & READ 46 ALSO

    • 3 yıl önce
  • weepilchard
    Yarışma Sahibi
    • 3 yıl önce

    Hi there - can I be clear that I am NOT looking for a logo graphic at this stage, just words (please read "deliverables").
    Further more, the words "Gold" and "Five Star" are just examples and I am NOT looking for derivatives of these or ideas containing these words. Thanks.

    • 3 yıl önce
    1. Othello1
      Othello1
      • 3 yıl önce

      Please provide ratings so we know if we need to improve our works or if we're close to your requirements. Thank you.:-)

      • 3 yıl önce
  • Othello1
    Othello1
    • 3 yıl önce

    please rate #21. Thanks

    • 3 yıl önce
  • Othello1
    Othello1
    • 3 yıl önce

    Please rate #20. Thanks

    • 3 yıl önce
  • LaurieSoper
    LaurieSoper
    • 3 yıl önce

    Dear Wee Pilchard, this is a tantalizing challenge for me! Not because I work with an organization called Sons of Scotland here in Canada and my mother was born in Kircaldy, or because one of my favourite comedians hails from Scotland or because I LOVED my tour to Edinburgh and Jedburgh, or because my father raised me on Kenneth McKellar and I sing along with Roamin in the Gloamin. No, it's because I love the thrill of naming. However, I need more information from you! To establish an effective name (in my opinion) requires much more than knowing about this particular service and even your particular target market. Can I ask you a few questions?

    • 3 yıl önce
  • Othello1
    Othello1
    • 3 yıl önce

    please guarantee the contest to get best results. Thanks ;-)

    • 3 yıl önce

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