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3 words say it all.

Speed. Skill. Thrill. Idea behind it: High quality Celeritas gear gives you SPEED, allows you to fully show off you SKILL, and gives you and everyone who's watching the ultimate THRILL. And it's not just for the skater. It also communicates that also the gear itself has properties like SPEED (allowing fast skating), SKILL (innovative design and technology that increases possibilites of what can be done, and helps skater's versatility reach full potential), and THRILL (that your gear is so exciting in itself, that just putting it on results in thrill already and special feeling). Depending on how you brand it, or how you produce your ads, I believe it would be possible that this slogan can definitely establish you as a #1 brand in inline skating. A slogan for this needs to be simple and to the point. No redundant words for people who are into speed and racing. The fastest is the best. Perfection is in simplicity. Powerful words are few. CELERITAS Speed. Skill. Thrill.

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