Write a tag line/slogan for The New England Corporation

  • Durum: Closed
  • Ödül: $40
  • Alınan Girdiler: 23
  • Kazanan: askalice

Yarışma Özeti

Since 1920 our company's name has been New England Sheet Metal Works, Inc. We started off as a metal working business, eventually getting into HVAC, and currently engineering, installing & maintaining some of the most complex mechanical systems for commercial/medical facilities. Our name is misleading, as "sheet metal" comprises less than 5% of our business. And most customers/employees simply refer to us as "New England". So we are officially changing our name to "The New England Corporation" but will be marketing ourselves simply as "New England".

To anyone who doesn't already know us, "New England" could be a football team, a flower shop, or a mechanical contractor (which is what we are). Therefore, a tagline is required to let new customers know what we do, and existing customers know that we're the same company we were before the name change.

The challenge will be in capturing (i.e., not limiting) the scope of what we offer in just a few words, but without it sounding generic. For that reason I am describing our business as thoroughly as possible:

We are known for having an unusually high level of expertise, from our engineers, to our project managers, to the personnel who install & maintain the building's systems. We provide solutions that most of our competitors can't. Internally our motto is to be a "Trusted Adviser and Contractor...in that order." We would rather provide a customer the right solution and NOT get the job, than provide an inferior solution that gets us the job. We also pride ourselves on offering "Unconventional People, Perspective & Performance."

Everything that we design/install/maintain has some sort of engineering/design component to it. (A national company that does similar work as ours uses the tagline "Engineered Systems".) That would be an appropriate tagline for us, but obviously it's taken. The systems that we design/install/maintain are primarily everything that makes a building comfortable, makes the water & air go to where it's supposed to go, etc. Basically the HVAC, plumbing, piping, medical gas, ventilation, exhaust, controls, etc. systems within a building that you don't really see, and don't think about unless it isn't working properly. We design/install/maintain these systems for residential, commercial, industrial, educational, government, healthcare, etc. facilities from 100 square feet to several hundred thousand square feet.

I'm not looking for a long tagline; just a few words. I love the simplicity of "Engineered Systems", but especially the double-entendre of GE's "Imagination at Work".

If you have any further questions about our business, or whether a term is applicable/appropriate, please feel free to ask me.

Aranan Beceriler

İşveren Geribildirimi

“Almost read my mind. Actually provided the 1st & 2nd place submissions.”

Profil Görüntüsü owenbell7, United States.

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      I have

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    sir are there any key words you are searching for?

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    1. owenbell7
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      • 8 yıl önce

      Not in particular. The most important thing is that the words don't land "flat". We perform "engineering", but "design" encompasses creativity as well. That's just one example of how word selection/combination are important.

      One that I developed is "Smarter Systems, By Design". "Smarter" has multiple meanings: It means the system itself is smarter, the thought behind it is smarter, and the customer is smarter for having selected it. "By Design" also has 2 meanings: It states that the smarter systems are smarter, because they were designed by us. It also captures the way Americans use "by design" in sentences where it means that a concept or product was thought out well in advance and perfectly came all together.

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    2. Perfectionist101
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      Alright sir.... Than You for clarifying. Let me see what i can put up regarding this. cheers!

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    I can do this work. Let me know if we can discuss further.

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    1. owenbell7
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      What question(s) can I answer?

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  • rightcorners
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    Hello Owen,

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