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Video Brief Instrowest Rebranding Announcement Context In September, Instrowest will announce its rebranding across its social media channels. After 20 years in business, the brand is being updated, and we want customers, suppliers and other key stakeholders to know that while our look has changed, the company behind it has not. Key message After 20 years in business, we have updated our look, but we are the same company. Same values, same high standards, same way of working, now with an identity that better reflects who we are: experts in instrumentation. About Instrowest Instrowest is a company 100% dedicated to instrumentation for heavy industry, including mining, mineral processing, power generation, oil and gas, etc. We cover everything from instrumentation supply through to instrumentation services such as calibration, audits, shutdown support, plant commissioning, etc. About the piece We need a professional animated video showing the transition from the old Instrowest logo to the new one. The key idea is that the old logo does not simply fade out. Its elements should break apart and update into their new versions until the new logo is fully formed. For example, the old gauge becomes the new dial rather than disappearing and being replaced. The animation ends on the final logo lockup, with the tagline 100% Process Instrumentation. Reference animation: we have put together a simple animation for reference. Please note this is just a reference for the sequence, not an example of the finished result we are after. In our reference the elements fade out, whereas we want them to visibly update into the new elements: IW - Reference Animation • Specifications: o Duration: Approximately 20 seconds o Formats: 1920 x 1080 (16:9, landscape) and 1080 x 1080 (1:1, square) o File format: MP4 o Audio: Music track included Both formats are for LinkedIn and Facebook feeds. Please keep the logo within safe margins so nothing sits tight against the frame edges, and make sure the composition still reads well in the square crop. Background: your choice. It can be a colour you feel works with the final logo. If you would prefer plant or site imagery, we can supply reference photos on request. Music: a royalty-free track, cleared for commercial use. Deliverables • Main video, approximately 20 seconds, in 16:9 and 1:1. MP4 only. • A short 3 to 5 second clip of the dial animating on its own, in the same two formats. Assets provided: • Old and new Instrowest logo
Project ID: 40683306
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111 freelancers are bidding on average $108 AUD for this job

Hello, I see where you're going with this rebranding, and I’ve got a solid plan. We’ll create an animated video that visually tells your story—showing the old logo breaking apart and transforming into the new one. This approach not only highlights the change but also emphasizes that the core values remain the same. I did something similar for another client who was rebranding after several years, and it really resonated with their audience, making them feel connected throughout the transition. People love to see a journey, and this will make your message clear and memorable. What tone do you want the video to convey—more professional or approachable? Also, do you have specific colors or elements from the new branding that you want to ensure are highlighted? Ramandeep K.
$123 AUD in 4 days
8.1
8.1

Hi there, I am a professional LOGO ANIMATOR. I used adobe after effect for making logo animations. I am offering 100% custom logo animations Here you can find some of my past work as well sample 1 : https://www.freelancer.com/u/decentdesigner2/portfolio/custom-logo-animation-11222588 Sample 2 : https://www.freelancer.com/u/decentdesigner2/portfolio/logo-animation-9480199 sample 3 : https://www.freelancer.com/u/decentdesigner2/portfolio/custom-logo-animation-11490041 I would love to hear from you regarding this job. Best regards: Hamza
$200 AUD in 3 days
7.8
7.8

Hello, We have checked the complete brief and understand that the key is to transform the existing Instrowest logo into the new identity, with each element visibly evolving rather than simply fading and being replaced. We’ll create a refined, professional 20-second animation that communicates continuity, experience and the new brand direction. We’ll ensure the animation works perfectly in both 16:9 and 1:1 formats, with safe margins, smooth motion, a strong final logo lockup and the “100% Process Instrumentation” tagline. We’ll also include a commercially cleared royalty-free music track and the separate 3–5 second dial animation in both formats. We’re confident we can take the supplied logos and reference sequence and elevate them into a polished rebranding announcement suitable for LinkedIn and Facebook. Thanks
$150 AUD in 3 days
7.3
7.3

As an experienced Creative Designer, 3D Artist, and Animator, I specialize in video production services like the one you're seeking for Instrowest's rebranding announcement. Over the years, I’ve honed my skills in 2D animation and creating impactful motion graphics that not only tell a story but also leave a lasting impression. My proficiency in After Effects and Video Editing software guarantees quality and precision throughout the animation process. In addition to my technical expertise, my diverse industry background plays a significant advantage here. I have collaborated with multiple businesses, including those in heavy industries like mining and oil & gas, and thus have a thorough understanding of your company's mission and audience. This knowledge enables me to align aesthetically-pleasing animations with your brand identity effectively.
$60 AUD in 1 day
6.9
6.9

My name is Mannu and I would love to bring your vision for Instrowest's rebranding announcement to life. As a highly-skilled Engineer, 3D Artist, Graphic Designer, and Animator, my broad skill set enables me to approach your animated logo project from multiple perspectives - mixing my deep understanding of engineering with aesthetic design principles. With proficiency in After Effects, Motion Graphics and Video Production, I'm confident in producing a top-quality video that seamlessly transitions your old logo into the new while keeping both Facebook and LinkedIn safe margins in mind. Additionally, my expertise in CAD Designing allows me to execute this project precisely as per specifications. I will ensure the elements don't merely fade out but instead update seamlessly into their new versions, mirroring the idea of your professional reference animation.
$66 AUD in 1 day
6.9
6.9

As an accomplished Motion Graphic Artist with over seven years of experience, I have built up a comprehensive competency in 2D and 3D Animation. My specialization is Video & Audio Editing, ensuring that I'm more than qualified to craft the Instrowest Animated Logo Rebranding Video you're seeking. Having worked alongside an array of clients, from multinational corporations to burgeoning start-ups, I've developed a strong acumen for tailoring my output to different brand aesthetics and varying styles. What sets me apart is not only my proficiency in Animation and Video Editing but also my understanding that your project brief is the cornerstone of every successful project. Uniting creativity with professionalism, I consistently ensure that vision boards align with tangible outcomes. Through open lines of communication, unlimited revisions, and a steadfast commitment to client satisfaction, my ultimate goal is to bring your ideas to life. Crucially, I recognize the importance of social media feeds such as LinkedIn and Facebook for advertising your rebrand message. With this in mind, I'll deliver high-quality MP4 files in both 16:9 and 1:1 aspect ratios, optimized for maximum impact across all devices. Inprecisely animating the transition from old to new logos—emphasizing creation instead of destruction—I'll create a video that preserves the essence of Instrowest's rich history while propelling it into an exciting new chapter
$100 AUD in 1 day
6.7
6.7

Hello, I’d love to create the Instrowest animated logo rebranding with a modern, memorable animation that strengthens the new visual identity. With 5+ years of experience in 2D animation, motion graphics, and logo animation, I can turn your brand assets into a polished, professional reveal. Key Deliverables: • Custom 2D logo animation • Smooth, creative logo reveal & transitions • Brand-focused motion design • Clean timing, easing & visual effects • Sound effects synchronized with animation • High-quality formats for web & social media • 6–8 revision rounds included I’ll keep the animation visually clean, impactful, and consistent with Instrowest’s new branding. I’m ready to start immediately and committed to quality, communication, and timely delivery. Best regards, Creative Studio
$50 AUD in 1 day
5.9
5.9

Hi there, Do you need to create an engaging Instrowest rebranding announcement video? I can animate the old logo into the new identity, keeping the transition smooth and clear, with the final 100% Process Instrumentation tagline, royalty-free music, and MP4 delivery in both formats. I specialize in video editing and motion graphics, I can bring creativity to every project. I have expertise in dynamic product animations, captivating logo animations, and immersive motion graphics, I ensure your concepts come to life with visually compelling narratives. You can view examples of my past work here: https://www.freelancer.com/portfolio-items/9401551-eye-catching-and-promotional-video Thanks & Regards, Shan.
$70 AUD in 1 day
5.5
5.5

Hi, I’d love to create a polished and professional rebranding announcement video for Instrowest. I understand the key concept is showing the old logo visually transforming into the new identity—where individual elements evolve and update rather than simply fading away. I can create a smooth 20-second motion graphics sequence with engaging logo transitions, strong pacing, professional typography, and a suitable royalty-free commercial music track. I’ll also ensure the final animation works effectively in both 1920×1080 landscape and 1080×1080 square formats, keeping all key elements within safe margins. The deliverables will include the main rebranding video in both formats, plus a separate 3–5 second animated dial clip. My turnaround time is typically 3–5 days. Important questions for clarity: * Could you share the old and new logo files? * Do you have brand guidelines or preferred background colors? * Would you like a clean graphic background or plant/site imagery? Portfolio: https://www.freelancer.com/u/mahadhasan012 Best regards, Mahad Hasan | Motion Graphics & Video Animation Expert
$50 AUD in 1 day
5.1
5.1

Having spent the past 8 years specializing in graphic design and branding, my partner and I know exactly how to help brands like Instrowest elevate their visual identity. We've worked on multiple rebranding projects, creating designs that not only refresh a brand's look but also communicate the company's core values - something that is crucial for Instrowest's rebranding endeavor. Our experience in 2D Animation, After Effects, Animation, and Motion Graphics aligns perfectly with your project requirements. Your project description vividly outlines a remarkable logo transition animation you have in mind. Our approach to design not only meets your needs but surpasses them by bringing in fresh, engaging ideas rooted in a deep understanding of our clients' goals. From your reference animation, we can envision exactly what you want - elements from the old logo breaking apart and updating into their new versions until the final logo lockup with the tagline 100% Process Instrumentation appears prominently. We assure you that we won't just recreate your reference but will exceed it to provide a polished and seamless transition. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers R.
$100 AUD in 1 day
5.1
5.1

✨✨Hello!✨✨ I can create a polished rebranding announcement video that communicates Instrowest’s 20-year journey while clearly reinforcing the message: new identity, same trusted company. I’ll combine your brand story, industry expertise, and new visual identity into a professional, confident social-media piece. Portfolio: https://www.freelancer.com/u/iamVutuk ✨ Corporate & brand announcement videos ✨ Strong visual storytelling & pacing ✨ Professional motion graphics & typography ✨ Brand-focused transitions & animations ✨ Music, sound design & audio balancing ✨ Social media-ready delivery I’d love to help make this milestone rebrand feel meaningful while giving customers and industry stakeholders confidence in the company behind the new identity. Thanks & Regards, Irfan Shekh
$250 AUD in 7 days
5.3
5.3

Hi there, I will professionally animate the Instrowest rebranding announcement, showing the old logo elements breaking apart and transforming into the new logo. I can create the 20-second animation in 16:9 and 1:1, with safe margins, smooth motion, royalty-free music, and a separate 3–5 second dial animation clip. I specialize in eye-catching 2D and 3D animation, using top software like Adobe After Effects and Blender. Whether it's for ads, explainer videos, or creative projects, I bring ideas to life with smooth and engaging animations. You can see an example of one of those projects in my portfolio here: https://www.freelancer.com/portfolio-items/7563834-engaging-2d-animations (2D Animations) https://www.freelancer.com/portfolio-items/9313289-logo-reveal-animations (Logo Animations) https://www.freelancer.com/portfolio-items/9969559-2d-vector-to-3d-model-and-animation (3D Animations) https://www.freelancer.com/portfolio-items/11346113-3d-walkthrough-animations (3D Walkthrough Animations) Many Thanks, Humayo.
$35 AUD in 1 day
5.0
5.0

Hi there, I am excited about the opportunity to work on the Instrowest Animated Logo Rebranding Video project. I understand the importance of showcasing the transition from the old logo to the new one in a seamless and visually appealing manner. My approach will focus on ensuring that the elements of the old logo creatively transform into their updated versions, capturing the essence of Instrowest's evolution while maintaining a strong visual impact. I will pay close attention to detail in animating the logo update sequence and will ensure that the final video effectively communicates the message of continuity and growth. Clear communication, organized workflow, and the flexibility for revisions will be key aspects of our collaboration to achieve the desired outcome. Looking forward to discussing further details or receiving the necessary assets to get started. Best regards, Inshaal Ali
$30 AUD in 1 day
4.9
4.9

Hello, I went through your project description for the Instrowest Animated Logo Rebranding Video and I understand the importance of showcasing the transition from the old logo to the new one effectively. With over 5 years of experience in creating professional animated videos, I am confident in my ability to bring your vision to life. I have worked on similar projects in the past, focusing on smooth transitions and attention to detail. I assure you of clear communication, a professional approach, and a commitment to delivering high-quality work. I am excited about the opportunity to work on this project and would love to discuss the details further. Looking forward to the possibility of collaborating with you on this exciting rebranding announcement. Best regards, Aqsa
$45 AUD in 3 days
4.7
4.7

As an experienced graphic designer and animator with a demonstrated history of crafting stunning designs and animations, I am confident that I can deliver an Instrowest rebranding video that not only meets your specifications but exceeds your expectations. With over a decade in the industry, I have honed my skills in 2D animation, motion graphics, and After Effects - all the tools needed to bring the vision you have for this project to life. My approach to design is rooted in the power of effective storytelling. For your 20-second video brief, I will ensure that the elements of your old logo don't just fade out, but break apart and seamlessly update into their new versions to fully reflect Instrowest’s transition. I understand your desire to maintain a sense of continuity but also signify change, so I'll create an animation that masterfully balances both elements. Please take a moment to explore my portfolio: https://www.freelancer.com/u/sadian4 If my style and expertise align with your vision, I’d love to discuss how I can bring your project to life. Let’s connect budget and deadline can be finalized during our chat. Best regards, Sadia M.
$50 AUD in 1 day
4.8
4.8

As one of the top animators in my field, I'm delighed to offer my skills in Animation, After Effects, Motion Graphics and Video Editing to Instrowest's rebranding project. My name is Jimmy Francais a.k.a "Jimmy Neutron the boy genius", and for over six years I have been crafting compelling visuals that speak volumes about brands and their transition stories. I am skilled at translating ideas into impactful designs across different media platforms from branding to print. My proficiency in Adobe After Effects will prove invaluable as I animate your old Instrowest logo transforming into the new one, with a certain creativity that far exceeds fading out. I take immense pride in my ability to bring ideas to life, using vibrant motion graphics and smooth editing techniques; this is something your logo rebranding video will greatly benefit from. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy G.
$100 AUD in 1 day
4.6
4.6

My name is Roger, and I believe I am the perfect fit for your Instrowest Animated Logo Rebranding Video project. With 8+ years of experience in graphic design and specialized skills in 2D Animation and After Effects, I have developed a strong foundation in creating captivating visual content that tells compelling stories – something your video requires to make an impact. Alongside my technical expertise, what sets me apart is my ability to strike a balance between creativity and viewership appeal. Understanding the responsibility of conveying Instrowest's new identity while maintaining its core values, I promise to treat your brand delicately and ensure the animation beautifully captures the transition from the old logo to the new one – with elements updating instead of fading away as you specifically requested. Beyond just tailored solutions, my commitment is to deliver high-quality designs that meet your specific needs and resonate with your target audience. I am personally invested in each project I undertake, pDeadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger P
$50 AUD in 1 day
4.5
4.5

Hi, I have carefully reviewed the project requirements for the Instrowest Animated Logo Rebranding Video. I understand the need for a professional animated video showcasing the transition from the old Instrowest logo to the new one in a visually engaging manner. The key concept of elements updating into their new versions rather than simply fading out is clear, and I am confident in delivering a high-quality animation that aligns with your vision. To discuss the project further and ensure that the final result meets your expectations, I invite you to start a chat so we can delve into the specifics and address any questions or additional details you may have in mind. Looking forward to collaborating with you on this exciting rebranding project. Best regards, Izan Abbas
$30 AUD in 7 days
4.3
4.3

With over 5 years of experience as a professional graphic design artist, I've developed a keen eye for creating captivating visual elements. For your Instrowest Rebranding Announcement, I can envision and animate a compelling transition from your old logo to the new one that aligns perfectly with the values and essence of your company. My expertise in 2D Animation and Video Editing allows me to effectively bring ideas to life, keeping close attention to detail so that the updated elements visibly update in a way that's stunning and seamless, just as you envisioned. Not only do I possess strong skills in colour theory, typography, and layout design that are fundamental for designing visually appealing and effective animations, but I'm also highly engaged with my clients throughout each project. This means that I understand how critical this animation is to reinforce your branding message and I'm dedicated to making it perfect. Please take a moment to review my portfolio: https://www.freelancer.com/u/ehsankz If my style aligns with what you’re looking for, let’s connect and discuss your project in detail. Budget and deadline can be finalised during our chat. Best regards, Ehsankz M.
$50 AUD in 1 day
4.2
4.2

With over X years of experience in 2D Animation and a strong command of Adobe After Effects, Illustrator, and Photoshop, I am confident that I can produce a polished and professional animated video for Instrowest that precisely conveys your rebranding message. Understanding the significance of delivering a video that aligns with your brand identity while employing engaging storytelling, is what sets me apart. I'm well-versed in creating animations a brand needs to connect with their audience. In line with your requirements, my storyboard development approach will ensure the seamless transition from the old logo to the new one. My ability to think creatively and solve problems through visual storytelling will ensure an updated logo video that truly represents who Instrowest is, and what you stand for - instrumentation excellence at every level. Please take a moment to explore my portfolio: https://www.freelancer.com/u/gfxdesign11 If my style aligns with your vision, let’s start a chat and discuss the details further. Budget and deadline can be tailored to fit your needs we can finalize those during our conversation. Looking forward to connecting with you! Best regards, Core Creatives M.
$50 AUD in 1 day
4.4
4.4

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