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BARNAA is an Assam-born, NABL-certified, plant-based wellness drinks brand with 50,000+ customers and a 4.8-star rating. We make science-backed, caffeine-free wellness drinks rooted in Ayurveda. We currently have two hero products and are growing our D2C channel via our Shopify store at [login to view URL] 50K+ Happy Customers 4.8★ Avg. Rating ₹360 Per Product Products You'll Be Marketing BARNAA LAGOON – Brahmi-based cognitive wellness drink. Supports focus, memory & mental clarity via bacopasides. Target: students, working professionals, CXOs, gym/yoga enthusiasts. BARNAA CURCUMINO – Bioactivated curcumin recovery drink (38mg curcumin/serving, 4.1× bioactivation, 78.5% anti-inflammatory reduction). Target: gym-goers, athletes, yoga practitioners, desk professionals. What We Need We are looking for an experienced performance marketer and social media advertiser to help us: Plan, set up, and manage Meta Ads (Facebook & Instagram) campaigns focused on leads and direct purchases Run and optimise Google Ads (Search, Shopping, and Performance Max) campaigns targeting high-intent buyers Execute LinkedIn Ads campaigns to target corporate professionals, HR managers, and B2B wellness buyers Write compelling ad copy and brief creative assets using our product imagery and UGC Set up conversion tracking (Meta Pixel, Google Tag, Shopify integrations) Provide weekly performance reports with ROAS, CPL, and CPA metrics A/B test creatives, audiences, and offers for both products separately Develop and manage retargeting funnels (awareness → consideration → conversion) Skills Required Meta Ads Manager Google Ads LinkedIn Campaign Manager Shopify / D2C Health & Wellness Niche Conversion Tracking ROAS Optimization Ad Copywriting A/B Testing Lookalike Audiences Performance Max Retargeting Deliverables Full campaign setup for both LAGOON and CURCUMINO across Meta, Google, and LinkedIn Audience strategy document (warm, cold, retargeting) for each product Monthly ad creative brief aligned to product USPs Bi-weekly performance reports (ROAS, CPC, CTR, CPL, CPA, ACOS) Funnel map: awareness → lead → purchase for D2C Shopify store Ideal Candidate 2+ years running paid ads for D2C or health/wellness/nutraceutical brands in India Proven ROAS of 3x+ on Meta or Google for similar AOV products (₹200–₹600 range) Understands Indian digital buyer behaviour and vernacular targeting Familiarity with Shopify analytics and order attribution Strong communicator — clear weekly updates without follow-up needed Bonus: experience with supplement, tea, or wellness D2C brands How to Apply (Screening Questions) Which D2C health or wellness brands have you run ads for? Share case studies or results. What was the best ROAS you achieved on Meta for a product in the ₹200–₹500 price range? How would you structure an ad funnel for a ₹360 cognitive wellness drink targeting students and professionals in India? Have you worked with Shopify stores and Meta Pixel / Google Tag setup? Share 2–3 ad headlines you would test for BARNAA CURCUMINO targeting gym-goers.
Project ID: 40466695
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12 freelancers are bidding on average ₹11,292 INR for this job

Hi, I’d love to help you with Social Media Optimization and brand growth. With 12+ years of experience in digital marketing, I specialize in building strong online presence, engagement, and lead generation through strategic social media campaigns. ✅ What I Can Do for You: ✔️ Social Media Strategy & Content Planning ✔️ Profile Optimization (Facebook, Instagram, LinkedIn, etc.) ✔️ Creative Posts, Reels & Captions ✔️ Hashtag & Audience Research ✔️ Organic Growth & Community Management ✔️ Paid Social Ads Setup & Optimization (if required) ✔️ Performance Tracking & Monthly Reports I’ve successfully managed social media accounts across various industries, helping brands increase followers, reach, engagement, and conversions organically and through paid campaigns. My approach is data-driven, creative, and consistent to ensure long-term growth. Let’s discuss your goals and create a custom social media plan that delivers real results. Looking forward to working with you. Best regards, Rajkumar V.
₹5,000 INR in 30 days
8.0
8.0

Hello, I’m Firoz Khan from A1Ranking, and I help businesses achieve top Google rankings with proven SEO strategies. With 7+ years of experience in SEO & digital marketing, I’ve supported start-ups, e-commerce stores, and established brands in boosting their visibility, organic traffic, and revenue through data-driven and ethical SEO practices. ? What I Offer: ✔️ Advanced keyword research & competitor gap analysis ✔️ Detailed technical SEO audits to fix site health issues ✔️ Tailored on-page & off-page SEO strategies for your niche ✔️ High-authority backlinks for long-term ranking stability ✔️ SEO-optimized content designed for both users & search engines ✔️ Transparent monthly reports with actionable insights Whether you need a complete SEO overhaul or want to climb Google rankings faster, I can deliver measurable growth with lasting results. Let’s connect and take your website to the next level. I assure you 100% dedication and satisfaction. Regards, Firoz Khan
₹9,500 INR in 30 days
6.4
6.4

Hi, Scaling science-backed wellness drinks like BARNAA requires precise targeting. With a ₹360 price point, unit economics are tight, meaning keeping Cost Per Acquisition (CPA) low through razor-sharp attribution is everything. Here is how we will scale your Shopify conversions: Step 1: Tracking & Funnel Mapping I will audit your Meta Pixel and Google Tag configurations via the Conversions API to ensure zero data drops. We will then build distinct funnels: targeting professionals for LAGOON's cognitive focus, and active gym-goers for CURCUMINO's recovery. Step 2: Creative & Launch I will deploy tightly themed Meta and PMax campaigns using high-intent audiences. You will receive clear creative briefs to turn your UGC into high-CTR hooks, backed by weekly reports detailing your exact ROAS and CPA. Screening Answers: Brands: Managed scaling campaigns for regional Ayurvedic and organic D2C wellness brands. ROAS: Achieved a consistent 3.4x ROAS on Meta for a ₹299 plant-based beverage using native video hooks. Funnel: Cold traffic goes to educational landing pages. Retargeting serves NABL certifications, 4.8-star social proof, and first-time customer offers. Tech: Fully proficient in Shopify CAPI and GTM data layers. Headlines: "Sore after training? Recover 4x faster." / "38mg Bioactivated Curcumin: The Ultimate Plant-Based Recovery." What is your planned monthly ad spend budget across Meta and Google? Best, Soumen
₹9,500 INR in 14 days
0.5
0.5

Hello, If you are looking to scale your online presence, drive targeted traffic, and increase conversions, we can help. We are an elite team of Digital Marketing Professionals with over 11 years of industry experience helping brands dominate their digital space. We specialize in delivering measurable business outcomes through a sophisticated blend of: ✔ SEO & SEM: Proven methodologies to secure first-page Google rankings and optimize ad spend. ✔ SMO & Content Marketing: Strategic positioning to enhance brand visibility and engagement. Why Partner With Us? ✔ Data-Driven Execution: We do not rely on guesswork; our strategies are built on deep market analysis and ethical practices. ✔ Realistic Timelines: Depending on your industry's competitive landscape, we target tangible performance benchmarks within 2 to 6 months. ✔ Sustainable Growth: We focus on building a robust digital foundation that ensures your business maintains its competitive edge long-term. Let’s schedule a brief introductory call this week to analyze your current digital footprint and discuss a tailored growth strategy. Best regards
₹13,000 INR in 7 days
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Hi BARNAA team, Love what you've built — NABL-certified, 50K+ customers, 4.8★. Strong foundation to scale. **7 years in D2C performance marketing.** Last 4 focused on health & wellness brands in India on Shopify + Meta + Google. **Best ROAS:** 4.2× on Meta for a ₹349 wellness supplement, sustained over 3 months. **Funnel for LAGOON (₹360, students & professionals):** - Awareness — Reels with hook: "Why is your brain tired by 3 PM?" - Consideration — UGC + bacopasides science retargeting 75% video viewers - Conversion — ATC retargeting + Google Search ("focus supplement India") - Retention — Bundle upsell via email + Meta custom audience **3 headlines for CURCUMINO (gym-goers):** - "Recover 4× Faster. No Pills. Just Curcumin." - "Your Muscles Are Inflamed — CURCUMINO Fixes That in One Sip." - "38mg Bioactivated Curcumin — The Drink Serious Athletes Switch To." **Shopify & Pixel:** Full Meta Pixel, CAPI, GTM, GA4 + Shopify attribution setup. I audit tracking so your ROAS numbers are actually trustworthy. Full campaign setup for both products across Meta, Google & LinkedIn. Bi-weekly reports, creative briefs, A/B testing — zero follow-up needed from your side. Ready to jump on a quick call this week?
₹12,000 INR in 7 days
0.0
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Hi BARNAA Team, I’ve been working in D2C performance marketing for the last 7 years, with the past 4 years focused specifically on health & wellness brands in India across Shopify, Meta, and Google Ads. One of my best-performing campaigns delivered a consistent 4.2x ROAS on Meta for a ₹349 wellness supplement over a 3-month period. For a product like LAGOON (targeting students and professionals), I’d structure the funnel like this: • Awareness — Short-form Reels with hooks like: “Why does your brain feel exhausted by 3 PM?” • Consideration — UGC creatives combined with science-backed messaging around bacopasides, retargeting users who watched 75%+ of the videos • Conversion — ATC retargeting plus high-intent Google Search campaigns targeting keywords like “focus supplement India” • Retention — Bundle upsells through email flows and Meta custom audiences For CURCUMINO, here are a few headline angles that could work well with gym and fitness audiences: • “Recover Faster. Train Harder. Powered by Curcumin.” • “Your Recovery Routine Is Missing This.” • “Bioactivated Curcumin Built for Serious Training.” Would love to connect for a quick call sometime this week. Best, Abhash
₹10,000 INR in 4 days
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I’m excited about the opportunity to help scale BARNAA’s D2C growth through high-converting performance marketing campaigns across Meta, Google, and LinkedIn. Your science-backed Ayurvedic positioning, strong customer trust, and clearly defined wellness products create an excellent foundation for profitable acquisition and retention campaigns. I have experience managing paid ads for D2C wellness and health-focused brands, including Shopify-based stores with products in similar AOV ranges. My focus is building structured funnels that combine awareness, retargeting, and conversion optimisation to achieve sustainable ROAS growth. I can handle complete setup and management of Meta Ads, Google Search, Shopping, Performance Max, and LinkedIn campaigns while ensuring accurate tracking through Meta Pixel, Google Tag Manager, and Shopify integrations. For BARNAA LAGOON, I would target students, professionals, and productivity-focused audiences using educational and problem-solution creatives. For CURCUMINO, I’d build performance-driven campaigns around recovery, inflammation support, and active lifestyles targeting gym-goers and desk professionals. Sample headlines for CURCUMINO: • Recover Smarter After Every Workout • Daily Recovery Without Caffeine • Fight Inflammation Naturally with Curcumin I can provide clear reporting, A/B testing strategies, and consistent optimisation focused on ROAS, CPA, and customer acquisition growth. Best Regard
₹10,000 INR in 5 days
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Hi, I can help you plan, set up, and manage high-performing Meta, Google, and LinkedIn ad campaigns for BARNAA, with a focus on both LAGOON and CURCUMINO. I have experience with D2C Shopify marketing, conversion tracking (Meta Pixel, Google Tag), and running performance campaigns with A/B testing and retargeting funnels. My approach: • Full funnel setup (awareness → conversion → retargeting) • Separate campaigns for each product with clear audience segmentation • ROAS-focused Meta & Google Ads optimization • LinkedIn targeting for professionals & B2B buyers • Conversion tracking + Shopify integration setup • Weekly performance reporting (ROAS, CPC, CPA) I also create ad copy variations and test creatives to continuously improve performance. Looking forward to working with you! Best regards, Md. Abdul Motaleb Hosen
₹1,500 INR in 3 days
0.0
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