Assessment (Essay, 1000 words, 20%) is an individual essay. The 21st Century is witnessing dramatic climatic changes and impacts upon society and business. In addition, the world is losing its biodiversity at an alarming rate and global pollution is presenting increasing threats to human health. The consequence for the modern business organisation is that the profit maximisation focus is becoming challenged by a need to balance this aspiration with the need to remain as a legitimate business in the eyes of the public. Remember it is the public who are the consumers and customers and it is they who are becoming increasingly aware of the threat to human existance associated with environmental threats, especially climate change. In the coming decades these issues will intensify and businesses will need to profitable and not only need to reduce their environmental impact but will have to demonstrate to an increasingly aware public that they are behaving in a postive way to the natural environment.
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