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To effectively mount a public campaign in response to an issue and to achieve an outcome with the desired results requires great strategic thinking, leadership, media access, commitment and perseverance. Such a campaign may be backed by enormous financial resources, such as those gathered together by political parties in the lead up to an election, or by the industry lobby group The Committee for Sydney, or, it may be very limited in the financial resources it can call on to achieve its objectives: The Friends of Ku-ring-gai (FOKE) for example. The success of the campaign seldom has to do with resources however, it is more often to do with the effectiveness of the arguments made, the medium that they are delivered in, and the success of the organisers in galvanising public support for their issue.

This assignment gives you the opportunity to find an advocacy campaign that you care about and to make a case study of that campaign. We are not interested in the political content of the campaign that you chose to study or work with – in different forums, we may disagree with you vehemently, we are only interested in the form of the campaign, not its politics or content (within the bounds of the law, of course) what matters is that you care about it. You will need to speak to members of the organisation to get a better understanding of how it works. Make sure you have made some contact with them before you finalise the organisation with your tutor. This assignment requires high levels of professionalism and initiative from you to visit organisations e, to speak to their members and develop your case study. For some of you who are from Sydney this will be easy, we expect you to chose an organisation that you care about and which challenges you. For others of you that are not from Sydney and are less familiar with how things work within civil society infrastructure, you may chose to work with organisations that serve your cultural background and language groups or serve the university community itself.

Please note all submissions must be properly referenced to academic standards and all references for submission must be in English. Work will fail if this is not adhered to.

Depending on the size of the advocacy organisation, the campaign that you chose to study may be the organisations sole reason for existence, or, it may be one of many campaigns that the organisation is running – your skill comes in defining for your reader the parameters of your research and investigation – where the case study begins and ends. Your objective is to make a critical assessment as to the success of aspects of the campaign.

It is important that you are able to make an assessment as to the success of the campaign. The report should cover the following aspects of the campaign:

1. Account of issue/problem that the campaign is directed at.

2. Objectives of the campaign

3. Account of strategies deployed: media, protest action, boycotts, public awareness raising, political support.

4. Timeframes

5. Methodologies.

6. Outcomes.

7. Critical reflection on the outcomes.


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A 2000 word report about Cleanup mobile phone campaign.

Budget is 25$ maximum

Beceriler: Rapor Yazma, Araştırma Yazarlığı, Teknik Yazı

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İşveren Hakkında:
( 179 değerlendirme ) karachi, Pakistan

Proje NO: #6512787