Integrated Marketing Communication.
Marketing major and professional highly preferred.
You are to analyse the company attached and to create a brand awareness campaign in Queensland, Australia.
This writing must follow all points raised in the weekly lecture slides (will be provided)
The target market: Far East teenagers (Japan, Korea, China, Hong Kong, Singapore) due to the expensiveness for playing golf in the region. They often travel to Queensland, Australia to play golf.
Please find the attached company case file.