Backlit Trade Show Booth Design

LeafSource is a Canadian premium natural supplement brand. This backdrop will be used at several trade shows, so the design should be brand-driven and evergreen, rather than focused on one specific product launch or marketing campaign. The finished booth needs to make a strong visual impression from across a busy trade show floor while still feeling clean, premium and approachable. We will provide the manufacturer's exact backdrop template and specifications. Brand Direction We will provide two visual references: 1. A LeafSource tote bag that represents the general design direction we like. 2. An existing LeafSource booth concept showing our branding, product lineup and current visual elements. The new booth does **not** need to copy the tote bag. We want it to have a similar **feel and resemblance**, particularly: Natural cream/off-white tones Deep LeafSource green Strong LeafSource branding Clean use of space Premium natural-health appearance Strong contrast when illuminated Large, simple messaging that can be read from a distance The design should feel less busy than our previous booth concept. Primary Objective The backdrop should function first as a: LeafSource brand statement visible from across the show floor. Someone walking down the aisle should quickly recognize: LeafSource® and Feel The Real® without needing to stop directly in front of the booth. Required Brand Messaging The following two statements have different purposes and should be treated accordingly. Primary Trademark Tagline Feel The Real® This is our established trademark tagline and should receive strong visual prominence. Brand Differentiator Most supplements fill a bottle. Ours fills a need. This is our brand differentiator statement. The designer can determine the best hierarchy and placement, but both messages should work together rather than compete for attention. LeafSource Logo The **LeafSource® logo** should be highly visible and positioned so that it remains visible even when people, podiums or products are positioned in front of the booth. We will provide the original high-resolution/vector logo artwork. Product Imagery We are open to either: A small selection of LeafSource hero products, or A larger representation of the LeafSource product line We want the designer to determine which approach produces the strongest overall booth design. Products should support the brand rather than dominate the backdrop. The booth should not look like a catalogue or product shelf enlarged onto a wall. We will provide high-resolution product images. Booth Layout Considerations There will be two podiums positioned in front of the backdrop, approximately 3 to 4 feet high, with physical LeafSource products displayed on them. For this reason: Important messaging should not be placed too low. The LeafSource logo should remain clearly visible. Feel The Real® should remain visible. Major graphic elements should not be hidden by the podiums or people standing in the booth. Lower sections of the backdrop can be treated as secondary visual space. Backlighting This is a backlit trade show display, and we specifically want the designer to take advantage of this. We do not simply want regular artwork placed on an illuminated wall. The designer should consider how light can create additional visual impact through: Contrast Gradients Soft glows Light transitions Negative space Logo treatment Depth Bright and dark areas Areas that appear especially strong when illuminated The goal is for the booth to look particularly impressive **when the backlighting is turned on**. Experience designing SEG/backlit trade show graphics is strongly preferred. Overall Visual Style We are looking for: Premium Clean/ Modern Natural Sophisticated Highly visible from a distance Strong branding without excessive information Professional enough for major Canadian natural-health trade shows Please avoid: Excessive copy Small text Clutter Too many competing product images Generic stock imagery Designs that resemble a pharmacy or mass-market drugstore display Overly clinical or medical-looking graphics The booth should clearly feel like **LeafSource**. Colour Direction Primary inspiration should come from the supplied LeafSource tote: Natural cream/off-white Deep LeafSource green LeafSource logo colours Gold accents where appropriate The designer may introduce subtle supporting tones if they strengthen the final presentation. Design Freedom We do not want designers simply recreating our supplied examples. We are specifically hiring a designer because we want professional creative input. The designer should feel free to explore: Different product arrangements Different logo placement Different treatment of Feel The Real® Creative use of the illuminated background Different ways of integrating the cream and green brand areas Subtle patterns, textures or light effects Minimal versus product-supported concepts As long as the final result remains clearly LeafSource. Concepts Required Please provide **3 distinctly different initial design concepts**. We do not want three minor variations of the same layout. The concepts should explore genuinely different approaches while staying within the LeafSource brand. For example: Concept 1:** Very clean, premium, brand-first presentation. Concept 2:** Brand-focused design with selected hero products. Concept 3:** A more visually creative interpretation making stronger use of the backlighting. These are examples only. We welcome the designer's ideas. Files and Assets We Will Supply The selected freelancer will receive: Exact manufacturer's backdrop template LeafSource® vector logo Feel The Real® trademark artwork High-resolution product images Existing booth design reference LeafSource tote bag reference Relevant brand assets Final Deliverables The project must include: 3 initial design concepts Reasonable revisions to the selected concept Final artwork placed correctly into the manufacturer's supplied template Print-ready high-resolution file Editable source file Adobe Illustrator and/or Adobe Photoshop source files as appropriate All linked graphics properly packaged Production-ready colour setup based on the printer/manufacturer's specifications Final PDF suitable for commercial large-format printing The freelancer should review the supplied manufacturer's specifications before preparing final production artwork. Designer Experience Preferred Please apply if you have experience with: Trade show booth graphics Large-format printing SEG backlit displays Backlit fabric graphics Health, wellness, natural product or premium consumer brands Branding that must remain readable from a distance When applying, please show examples of **actual trade show backdrop or large-format booth designs, particularly backlit work if available. What We Are Looking For We are not simply looking for someone who can place our logo and products onto a template. We want a designer who can take the LeafSource identity and create a **memorable physical brand presence** that works from 20, 30 or 50 feet away. The final test is simple: A person walking through a crowded trade show should see the booth and immediately register: LeafSource® Feel The Real® and a premium natural supplement brand worth stopping to see.

Project ID: 40664039