Branded Event Tent Design

Customs Department – Branded Event Setup Design Brief Project Overview Design a cohesive, high-impact branded environment for the Customs Department, centered around a 10 ft x 10 ft event tent and supporting promotional display items. The final setup should function as a unified visual system suitable for public engagement, outreach events, and official functions. Design Objectives Create a clean, modern, and professional visual identity across all items Ensure strong visibility from a distance (especially for outdoor/event environments) Maintain brand integrity and consistency across all applications Deliver a premium, polished government-standard look Items to Design All designs must be adapted to the supplied templates: 10 ft x 10 ft Event Tent (canopy + valances) 6 ft Spandex Table Cover Banner Bugs (retractable banners) 200 cm Feather Flag 10 ft x 10 ft Backdrop Pop LED Counter Branding Guidelines (Critical) The official logo (CUSTOM [login to view URL]) must: Be used exactly as provided NOT be altered in color, proportion, or structure Maintain proper clear space and visibility Color Direction Primary base: Navy Blue (dominant) Accent colors: Yellow, Red, White (from crest) Designers are encouraged to: Develop subtle graphic backgrounds or patterns Use gradients, overlays, or geometric elements sparingly Maintain a formal and authoritative tone Visual Style Direction The overall look should: Avoid: Stock photos AI-generated imagery Overly busy or cluttered layouts Emphasize: Bold color blocking Clean typography Strategic use of negative space Clear hierarchy of information Layout & Alignment Requirements All artwork must be: Precisely aligned within provided templates Positioned with bleed, trim, and safe zones respected Ensure: No critical elements fall into seams, folds, or hardware areas Logos and key visuals remain visible from multiple angles Concept Development (Important) Provide 2–3 distinct design concepts before final production. Each concept should explore different creative directions, for example: Concept A: Bold & Minimal (strong navy base, large crest placement) Concept B: Patterned & Dynamic (subtle background textures inspired by crest elements) Concept C: Formal & Institutional (clean lines, structured layout, official tone) Deliverables 1. 3D Mockups Individual mockups for each item One combined full setup mockup showing all items together 2. Production Files Adobe Illustrator (.AI) EPS (.EPS) Files must be: Vector-based Print-ready (CMYK) Properly layered and labeled 3. Flat Artwork Final artwork placed correctly on original templates Exported as high-resolution PDFs (print-ready) Technical Notes Resolution: Minimum 300 DPI for raster elements (if any) Color Mode: CMYK Fonts: Outlined or included File organization: Clearly named folders per item Approval Process Submit initial concepts (2–3 options) Receive feedback and revisions Finalize selected direction Prepare production files and mockups Success Criteria A successful design will: Be instantly recognizable and professional Maintain consistency across all items Stand out in a crowded event environment Reflect the authority and credibility of the Customs Department Attachments Provided Official Logo: CUSTOM [login to view URL] Product Templates (all items listed above)

Project ID: 40348123