Geometric Brand Logo Creation

Marsh Safety Solutions is a senior-led workplace health and safety (WHS) consultancy based in Adelaide, South Australia, operating nationally. We are going to embark on a significant rebrand. We are a premium boutique advisory firm — not a generic safety compliance provider. We have an existing logo concept with a strong structural idea that we want professionally refined, vectorised and delivered as a complete production-ready brand mark set. The design direction, brand palette and typeface are already decided. This is a refinement and production brief, not a brand-from-scratch project. The existing mark concept The logo is built around an "M" formed by two vertical bars with an inverted triangle (funnel) between them. The funnel is divided into five horizontal stripe layers, progressing from dark at the top to a rust accent at the tip. This is not arbitrary geometry. The funnel represents the hierarchy of controls — a core concept in workplace health and safety. The layers represent the five levels of risk control. The wordmark "Marsh Safety Solutions" can be added or removed as required. We have a working SVG concept to share with the selected designer as a starting point. What needs to be done Needs a professional designer to: Consider and apply adaptations of the current theme, Ensure the mark works at all sizes from favicon (16px) to large format print Ensure the wordmark and mark relationship is well-considered and intentional Produce the full production file set (see deliverables below) Brand palette — earmarked below, could be updated if benficial NameHexInk (primary)#1b1a17Rust (accent)#c2521dPaper (background)#f5f1e8Stone#e3dccdGrey-deep#615c52 Typeface — suitable adjustments considered on merit Wordmark: Plus Jakarta Sans, weight 600 Tagline/descriptor: IBM Plex Mono, weight 500, letterspaced, uppercase Style reference Geometric concept mark with industry-specific meaning Premium boutique professional services aesthetic References: architecture studios, boutique law firms, senior advisory practices NOT corporate Big 4, NOT startup playful, NOT safety-cliché (no hard hats, shields, ticks) Restrained, editorial, confident The website the logo will live on is drafted. It uses Fraunces serif for headlines, Hanken Grotesk for body copy, charcoal and warm paper tones throughout. Preferably logo needs to feel native to that environment. Deliverables required Formats: Master vector file: .ai or .svg (fully editable, outlined text) PDF (print-ready) PNG exports at 1x, 2x and 3x Colour versions: Primary (light backgrounds): mark in charcoal/rust tones, wordmark in ink Reversed (dark backgrounds): mark in paper/grey tones with rust tip, wordmark in paper Monochrome: single-colour charcoal version Monochrome reversed: single-colour paper/white version Lockup variations: Horizontal (mark left, wordmark right) Stacked (mark above, wordmark below) Mark only (for favicon, social avatar, app icon) Total files expected: approximately 20–24 files What we will provide to the selected designer The existing SVG concept as a starting reference The brand palette and typeface specifications above Prompt responses to questions and feedback within 24 hours What we are NOT looking for Clip art, stock icons or generic safety iconography Skills required Logo design and brand identity Vector illustration (Adobe Illustrator preferred) Typography and type-setting Understanding of logo production standards (safe zones, minimum sizes, colour versions) Budget and timeline Budget: [insert your budget] Timeline: First draft within 5 business days of brief acceptance, final files within 10 business days How to apply Please include in your proposal: Two or three examples of geometric/concept mark work from your portfolio A brief note on your approach to refining an existing concept (vs designing from scratch) Your proposed timeline. Budget: AUD $750–$1,200 depending on experience and quality of proposal. Applications without portfolio examples will not be considered.

Project ID: 40521727