Streetwear & Luxury Apparel Design

Project: Luxury Streetwear Zip Hoodie – Original Design + Tech Pack Project Overview I’m developing a luxury streetwear hoodie for a mindset-driven brand. The design should feel clean, intentional, and premium, with strong construction and a clear concept — not trend-based or overly graphic. This project is focused on one zip-up hoodie only. ⸻ Design Concept The core concept is “Clarity Over Chaos.” The hoodie should visually express a transition from chaos to clarity using structured paneling, fabric contrast, or subtle texture differences. This must be an original design and not resemble any existing brand or product. I will provide reference images for direction only. ⸻ Back Design (Locked) • Text: CLARITY OVER CHAOS • Placement: Upper or center back • Typography: Clean, modern, luxury • Treatment: Subtle depth or contrast (e.g., blur-to-sharp, matte vs satin, high-density print) • No oversized prints, no repeated text, no trendy effects ⸻ Signature Detail (Required) The hoodie must include one repeatable signature element that can be used across future pieces for brand recognition. Examples (choose one approach): • A distinctive transition seam with premium stitching or piping • A refined blur-to-sharp typography rule • A subtle, consistent brand mark (small embroidery, woven label, or zipper detail) The signature should be minimal, refined, and intentional. ⸻ Logo Integration A small brand logo or wordmark should be included, but it must remain secondary to the garment and message. • Minimal placement (chest, hem, shoulder, or zipper pull) • No oversized logos • Clean and timeless execution ⸻ Deliverables Please confirm you can provide: • Front and back refined mockups • Explanation of the signature detail • Fabric and material suggestions • Print / embroidery technique recommendations • Production-ready tech pack, including: • Measurements • BOM • Construction notes • Placement callouts (Adobe Illustrator or CLO preferred) ⸻ Designer Requirements • Experience with streetwear hoodies or outerwear • Strong understanding of cut-and-sew construction • Ability to create original designs, not inspired replicas • Clear communication and realistic timelines This project may lead to ongoing work if the collaboration is successful.

Proje No: 40081328