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Looking for an experienced Facebook Ads expert. Previously, I was getting messages at around $0.03 per message, but now with the same settings the cost has increased to around $0.08 per message. Your job is to analyze the campaign, targeting, and settings to identify the issue and optimize the ads to reduce the cost per message again. If lowering the cost is not possible, then the goal should be to improve lead/client quality while keeping the cost around $0.05 per message. Please apply only if you have proven experience with Facebook Message campaigns and campaign optimization.
Project ID: 40550780
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23 freelancers are bidding on average $33 USD for this job

✅ Social Profiles SEO Promotion Work Plan – 100% White Hat Strategy ✅ I hope you are doing very well. With over 9+ years of experience in SEO-driven digital marketing, I help brands and creators grow their social media pages organically through SEO strategies and high-quality backlinks only. I do not use paid ads or promotions—my focus is on sustainable, long-term growth. What I Offer (100% Organic): ✔ Social media page SEO optimization (bio, descriptions, keywords) ✔ High-quality SEO backlinks for social media pages ✔ Profile and post indexing for better search visibility ✔ Keyword research for social media discoverability ✔ Authority backlinks from relevant platforms ✔ Organic reach and visibility improvement ✔ Brand mentions and contextual links ✔ Engagement improvement through organic traffic ✔ Long-term growth strategy (no shortcuts, no ads) ✔ Performance tracking and growth insights My goal is to increase visibility, reach, and engagement on your social media pages naturally, using trusted SEO and backlink strategies that are safe, effective, and Google-compliant. I would be happy to discuss your goals and create a custom organic SEO backlink strategy tailored specifically to your social media pages. Warm Regards,
$45 USD in 31 days
7.6
7.6

Hello, I came across your project and it immediately caught my attention. I’d be delighted to help you with Budget-Friendly Meta Ads Optimization. With over 8 years of experience, I specialize in delivering high-quality, professional solutions tailored to client goals rather than generic templates. I focus on generating real results—whether it’s leads, traffic, or conversions—using proven, data-driven strategies. I’d love to discuss your project in more detail and get started right away. Best regards, Khadija Amin freelancer.com/u/khadijaamin9
$10 USD in 3 days
4.1
4.1

Hi Boss, I can help you analyze and optimize your Facebook Messages campaign to identify exactly why your cost per message has increased. I will review your targeting, ad creatives, campaign structure, and optimization settings to find the bottlenecks affecting performance. Based on the findings, I will either reduce your cost per message back toward the $0.03–$0.05 range or improve lead quality while maintaining stable costs. I have experience with Meta (Facebook) message campaigns, ad optimization, and performance scaling, and I focus on both cost efficiency and lead quality. I can start with a full campaign audit and provide clear, actionable recommendations before making any changes. Let’s connect and get your performance back on track.
$24 USD in 7 days
4.1
4.1

Hey, Greetings. The jump from $0.03 to $0.08 per message usually isn't caused by a single setting. It can be due to audience fatigue, higher auction competition, ad relevance, creative performance, learning phase resets, or changes in Meta's delivery system. My first step would be to audit the entire account before making changes so we improve performance without disrupting what's already working. I'll review: • Campaign structure and objectives • Audience targeting and overlap • Placements and bidding strategy • Ad creatives and copy performance • Frequency, CTR, CPM, and CPC • Messaging quality and conversion metrics • Pixel/Event tracking (if applicable) • Learning phase and historical performance Based on the findings, I'll optimize the campaigns to reduce your cost per message. If reaching $0.03 is no longer realistic due to market conditions, my priority will be achieving higher-quality leads while keeping costs as close as possible to your $0.05 target. Before we begin, I'd like temporary access to your Meta Ads Manager and to know approximately when you noticed the increase in cost per message. Best regards, Leena
$30 USD in 1 day
3.1
3.1

"Hello, I can help you scale your business with a data-driven Meta Ads strategy focused on generating high-quality leads and conversions. My Meta Ads service includes: • Full campaign setup and account structure • Detailed audience research and targeting • High-converting ad copy strategy • Creative recommendations for better CTR • Facebook Pixel & conversion tracking setup • A/B testing to find winning ads • Daily monitoring and performance optimization • Budget optimization to reduce cost per result • Weekly performance report and insights My goal is simple: maximize your return on ad spend while bringing consistent leads or sales to your business. To get started, please share: • Your website or landing page • Target location or country • Advertising goal (Leads / Sales / Traffic) • Monthly ad budget Once I review your business, I can recommend the best campaign strategy for your goals. Looking forward to working together. "
$20 USD in 7 days
2.9
2.9

Hi, I can help you optimize your Facebook Ads campaign to bring your cost per message back down. Your goal is clear: I’ll analyze your current targeting and ad settings to pinpoint inefficiencies. By testing different audience segments and refining your ad copy, we can either lower costs or improve lead quality while keeping it around $0.05. I can deliver the initial analysis in exactly 2 days. Can we hop on a quick 10-minute call this week?
$14 USD in 2 days
2.5
2.5

Hi, If your cost per message increased from $0.03 to $0.08 without major changes, there's usually an underlying cause audience saturation, ad fatigue, increased competition, learning phase resets, or changes in Meta's delivery algorithm. As a Rising Star on Freelancer.com, I specialize in diagnosing and optimizing Meta Message campaigns to reduce costs while improving lead quality through data-driven optimization rather than guesswork. I'll conduct a complete audit of your Ads Manager, campaign structure, audience targeting, placements, bidding strategy, creatives, and messaging objective to identify what's driving up costs. Based on the findings, I'll optimize the campaign by refining audiences, testing high-performing creatives, adjusting placements and budget allocation, and improving campaign settings to lower your cost per message whenever possible. If market conditions prevent returning to $0.03/message, my focus will shift to generating higher-quality conversations while maintaining an efficient ~$0.05/message cost. You'll receive a clear explanation of every optimization made, actionable recommendations for future scaling, and guidance on maintaining consistent campaign performance. I can begin the audit immediately and deliver initial findings within 24 hours.
$20 USD in 3 days
1.8
1.8

With nearly 20 years of AI experience and a solid foundation in Computer Science, I bring a unique perspective to your Facebook ads campaign. Having previously worked on AI-powered customer support and lead qualification systems, I'm well-versed in targeting improvements while also optimizing for cost. My work with chatbots can be beneficial in analyzing the reasons behind the uptick in your messaging costs. Beyond just identifying the reasons for an increased cost per message, my expertise extends to building solutions and working on optimization strategies. Whether improving lead quality or reducing costs, I can guarantee maintaining it around $0.05 per message is definitely possible. My broad set of skills, including backend development, scaling architectures and third-party integrations with platforms like CRMs, can lend themselves perfectly to solving this challenge. Additionally, my experience with predictive analytics ensures we make data-driven decisions to deliver the best possible outcome for your campaign. Let's work together to not only fix the issue at hand but put a system in place that guarantees long-term success for your advertisements.
$10 USD in 7 days
0.0
0.0

I’d be happy to optimize your Meta (Facebook & Instagram) Ads to maximize results while keeping your budget efficient. I can provide: Campaign audit and optimization Audience targeting refinement Ad creative and copy recommendations Budget and bid optimization A/B testing for better performance Performance tracking and reporting My goal is to reduce your cost per result, improve ROAS, and generate more qualified leads or sales without increasing your ad spend. Looking forward to working with you! Best regards, Syed Naqi Meta Ads Specialist | Digital Marketing Consultant
$20 USD in 7 days
0.0
0.0

I can help analyze why your Facebook Message campaign cost has increased from $0.03 to $0.08 per message and identify opportunities to improve performance. Here's what I'll review: Campaign structure and objective Audience targeting (interests, custom, and lookalike audiences) Ad creatives and copy Placements and budget settings Bidding strategy and campaign optimization Message conversion quality and performance metrics Frequency, CPM, CTR, and relevance diagnostics Based on the analysis, I'll optimize the campaign to reduce the cost per message where possible. If returning to $0.03 isn't realistic due to increased competition or market changes, I'll focus on improving lead quality while targeting an efficient cost of around $0.05 per message. I will provide: A detailed audit of your current campaign Clear recommendations explaining what is increasing your costs Campaign optimization and testing plan Ongoing adjustments based on performance data I understand that every account is different, so I rely on data rather than guesswork to make optimization decisions. Thank you for your time, and I look forward to working with you. Best regards, Sadia Fatema
$10 USD in 7 days
0.0
0.0

Hi there, When a Facebook Message campaign jumps from $0.03 to $0.08 without any changes to the settings, it is a textbook case of Ad Fatigue or Audience Saturation. Meta has exhausted the easiest, cheapest conversions in your audience, and it is now charging you more to reach the same people. As a Meta Ads specialist with extensive experience scaling and troubleshooting Message campaigns, here is my exact plan to fix this: 1. The Diagnostic Audit: I will dive into your granular metrics (Frequency, CPM, and CTR). If your Frequency is rising and CTR is dropping, your audience is simply tired of the current ads and needs a reset. 2. A/B Testing to Lower Costs: I will test fresh ad angles and creatives against your winning baseline to reset the algorithm's learning phase and drive your costs back down. 3. Upgrading Lead Quality: If the market floor price has naturally shifted to $0.05, we will make sure every cent counts. I will optimize your Messenger automated flow by adding strategic qualifying questions. This adds "positive friction," filtering out tire-kickers and ensuring you only spend time on high-intent leads. I have a proven track record of reviving fatigued campaigns. If you can provide read-only access to your Ads Manager, I can pinpoint the exact cause of the spike today. Let's chat! Best, Namita Das
$10 USD in 1 day
0.0
0.0

We recently helped a digital marketing agency achieve higher conversion rates. We specialize in optimizing online campaigns to meet client goals effectively. I noticed your need for optimizing Facebook Ads to reduce costs per message while maintaining quality. Our team excels in analyzing campaigns to enhance performance and achieve cost-effective results. Your focus on optimization aligns with our expertise in campaign analysis and targeting adjustments. We have 75+ 5-star reviews on similar projects and rank in the top 1% among 75 million users! Let's work together to enhance your Facebook Message campaigns. Looking forward to delivering exceptional results for your business. Regards, Hamza
$15 USD in 7 days
0.0
0.0

I recently helped a client achieve similar results in Facebook Ads optimization. I can assist you in reaching your goal of reducing costs per message while maintaining quality. I understand the importance of analyzing campaigns to identify and resolve issues. With expertise in Facebook Ads and optimization, I can help you achieve your desired outcome. My services include Website Design & Development, Digital Marketing, and UI/UX Design. We have 75+ 5-star reviews and rank in the top 1% among 75 million users! I'd be happy to discuss your project further. Let's chat about how we can bring this to life. Regards, isabellasteyn02
$15 USD in 7 days
0.0
0.0

Hola, mucho gusto. Soy Juliana y llevo 2 años de experencia trabajando como trafficker digital con Meta Ads, especialmente enfocadas en generación de mensaje a WhatsApp. He trabajado con optimización de campañas donde el costo por resultado se incrementa con el tiempo, y normalmente esto está relacionado con saturación de audiencia, fatiga de creativos o cambios en la entrega del algoritmo. Puedo ayudarte a analizar la estructura actual (segmentación, creativos y configuración) para identificar qué está afectando el costo por mensaje y aplicar ajustes enfocados en recuperar eficiencia o mejorar la calidad de los leads. Mi enfoque no es solo bajar el costo, sino mantener un equilibrio entre volumen y calidad, asegurando que los mensajes generados tengan intención real. Experiencia optimizando campañas de mensajes Enfoque en reducción de CPA y mejora de calidad de leads Quedo atenta.
$30 USD in 7 days
0.0
0.0

Hi! I'd be happy to help optimize your Facebook Messages campaign. Based on your description, the increase in cost per message could be caused by audience fatigue, higher competition, ad frequency, creative fatigue, placement changes, or Meta's recent algorithm updates. I'll perform a complete audit of your campaign structure, targeting, bidding strategy, creatives, placements, and tracking to identify the root cause. If returning to $0.03 per message isn't realistic under current market conditions, I'll focus on improving lead quality while reducing costs as close as possible to your target of $0.05 per message. I have experience optimizing Meta campaigns through data-driven testing, audience refinement, creative optimization, and continuous performance analysis to maximize ROI. I look forward to discussing your campaign and helping you achieve better results.
$14 USD in 5 days
0.0
0.0

Being a seasoned digital marketer with extensive experience in Facebook ads campaign optimization, I'm confident that I can not only lower the cost per message but also enhance your lead quality. My past exploits have proven my knack for generating low-cost, high-quality leads for businesses of all sizes. With my expertise in Social Media Management, Google Ads and Facebook Marketing, I can thoroughly analyze your current campaign variables and identify any room for improvement. My forte lies in creating data-driven strategies that maximize return on investment while delivering measurable results. I believe in transparency and detail-oriented work, and will keep you updated at each step of the optimization process. Furthermore, I'll leverage my skills in social media marketing to develop an overarching plan that boosts your online visibility and enhances customer growth amidst the challenging budget constraints. To sum it up, with my proficient proficiency in budget allocation, performance analysis and campaign optimization, I can help you attain substantive cost reduction without compromising on lead quality. If my track record is any indication, choosing me would mean choosing a proactive partner passionate about growing your business through ingenious digital marketing strategies.
$20 USD in 7 days
0.0
0.0

Hi, a jump from $0.03 to $0.08 per message on the same settings usually points to audience fatigue, rising competition in the auction, or Meta shifting who sees your ad as your original audience gets saturated. We would start by pulling your Ads Manager data, frequency, CTR, CPM trends, to find the exact cause. Then rebuild targeting, refresh creative, and test message destination setup for better cost efficiency. If $0.03 is not realistic again, we shift focus to lead quality at a stable $0.05, since cheap messages that never convert are not actually cheap. We have run and optimized Meta ad campaigns for service based businesses. Happy to start with a quick audit of your current setup so any fix is based on your real numbers.
$100 USD in 7 days
0.0
0.0

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