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Social Media & Growth Specialist Title: Social Media & Ads Specialist (HVAC Lead Gen) – Atlanta, GA (Remote) The Mission: I’m looking to bring in an independent social-media-marketing expert to transform our Facebook, Instagram, and Nextdoor presence into reliable lead generators for a 25-year-old Atlanta HVAC company. The priority is clear: every post, story, reel, or ad should move prospects closer to a service call or system replacement. What I Need From You: Develop and execute a results-oriented strategy built around compelling promotional offers (e.g., $79 AC Tune-ups, $500 off New Systems). I have the offers; I need you to translate them into: Scroll-Stopping Creative: High-quality graphics and short-form video/reels that stand out in a local Atlanta feed. Persuasive Copy: Direct-response captions that drive clicks, not just "likes." Precise Local Targeting: Expert-level management of Meta Business Suite and Ads Manager to target specific Atlanta zip codes and homeowner demographics. Core Responsibilities: Daily Optimization: Monitor Ads Manager and Instagram Insights to double down on winning creatives and kill underperforming ads quickly. Full-Funnel Content: Manage a 30-day calendar that balances organic "trust-building" posts (reviews, tech photos) with aggressive lead-gen ads. Lead Tracking: You must be proficient in Meta Pixel setup and UTM-tagged links so we can verify exactly which ad led to which phone call. Technical Requirements: Proven Tactics: Tell me your specific approach to building Lookalike Audiences from our 25-year customer list and how you handle Retargeting for people who visit our site but don't book. Local Focus: Experience in the "Home Services" or "HVAC" industry is a major plus. You must understand the seasonal urgency of the Atlanta market. Deliverables: A 30-day content and ad calendar focused on promotional offers. Creative assets (static images, short-form video, or carousel designs) ready to publish. Campaign setup, targeting, and ongoing daily optimization. Weekly performance reports (CPL - Cost Per Lead, CTR - Click Through Rate). "Please include the word 'HOTLANTA' at the top of your proposal and briefly describe one campaign where you successfully lowered the 'Cost Per Lead' for a local service business."
Proje No: 40078972
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51 freelancer bu proje için ortalama $11 USD/ saat teklif veriyor

Hi, Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. My Social media marketing can help with a number of goals, such as: 1. Increasing website traffic 2. Building conversions 3. Raising brand awareness 4. Creating a brand identity and positive brand association 5. Improving communication and interaction with key audiences I will manage Facebook, instagram, twitter SMM & SMO both. I can also manage SEO & Google AdWord. Click on chat button to connect me. Regards J@!
$8 USD 8 gün içinde
10,0
10,0

Hi, Greetings! I can help you set up, manage and optimize Facebook campaigns for your website. I am a certified digital marketing expert with 12+ years of professional experience in running Facebook paid campaigns for e-commerce and service based websites. My experience has allowed me to deploy campaigns that focus on efficiency, goal oriented ROI based results and constant Improvement. I have gone through your initial project requirement and would be very happy to assist you in reaching your goals. I will help you set up and optimize your Facebook marketing campaigns to drive high quality traffic to get the maximum ROI, conversions and sales. During our further discussion, I will be able to answer your questions, analyze your requirements and provide you the best approach/strategy for your business. I would love to chat with you about the project in detail and start a great relationship. Thank you, Kind Regards, Lalit Kaur
$8 USD 10 gün içinde
8,7
8,7

Hello, With 12 years of experience in digital marketing, we create campaigns that drive leads, sales, and engagement. Our Services: Campaign strategy, setup & management Audience research & targeting (custom/lookalike) Ad copywriting, creative design & A/B testing Conversion tracking (Meta Pixel / GA4) Budget optimization & bid management Retargeting & performance monitoring Detailed reports with actionable insights Why Choose Us: 12+ years of proven experience Data-driven strategies focused on ROI Transparent reporting & communication Consistent campaign optimization for better results We are confident in delivering measurable results and helping your campaigns scale effectively. Thanks!
$8 USD 40 gün içinde
8,7
8,7

'HOTLANTA' - that's the word you're looking for at the top of your proposal, and I'm excited to be sharing this pitch with you. With 15+ years and over 1300 successful SEO and digital marketing projects under my belt, I have an impeccable ability to turn data insights into actionable strategies - strategies proven to bring measurable results in search ranking, traffic, leads, and sales. My focus for your HVAC business in Atlanta is no less precise. I understand the unique needs of 'Home Services' and 'HVAC'-based companies operating within local markets like Atlanta. Seasonal emphasis on heating or cooling brings its own set of challenges. But these are challenges I've successfully navigated before. In response to your query about reducing 'Cost Per Lead,' one particularly notable campaign comes to mind: taking a local service firm from Jacksonville, Florida and reducing their CPL by nearly 20% in under 3 months. My Facebook expertise includes ad creation, targeting, optimization and budget management. I can deliver on your requirements for scroll-stopping creatives through high-quality graphics and short-form video, as well as write direct-response captions that not only generate likes but drive inbound traffic and conversion. Lastly, my proficiency in Meta Business Suite and Ads manager have a strong track-record of locating potential customers through precise targeting.
$8 USD 40 gün içinde
8,6
8,6

Dear Client, At ZNS Technologies, we create high-converting Facebook Ads that increase brand awareness, drive targeted traffic, and generate leads. Our data-driven approach ensures maximum ROI for your ad spend. ▶ Our Facebook Ads Strategy Includes: ✅ Audience Research & Targeting – Identifying the ideal audience based on demographics, interests & behaviors. ✅ Ad Copy & Creative Development – Crafting engaging, high-performing ad visuals & copy. ✅ Campaign Setup & Optimization – Structuring campaigns for the best reach & engagement. ✅ A/B Testing – Testing multiple ad variations to improve performance. ✅ Retargeting Strategy – Re-engaging potential customers to boost conversions. ✅ Budget Management – Optimizing ad spend for the highest ROI. ✅ Analytics & Performance Tracking – Providing data-driven insights & reports. ▶ What You Can Expect: ✔️ Increased Engagement & Brand Awareness ✔️ More Leads, Sales & Conversions ✔️ Lower Ad Costs & Higher ROI Let’s collaborate to supercharge your business with Facebook Ads! ▶ Next Steps: Schedule a free consultation to discuss your ad strategy. Looking forward to your response. Best Regards, ZNS Technologies
$8 USD 20 gün içinde
7,5
7,5

HOTLANTA Hi, Before I dive in, quick clarity check: are your current Facebook and Instagram accounts already connected to a live Meta Business Manager with pixel access, or will this need to be set up from scratch so tracking is clean from day one? I have hands-on experience running paid social for local service businesses where the only metric that matters is booked calls, not vanity engagement. One of these examples includes a mortgage company where low cpc was a key goal. In fact, this is the one I remember. There is definitely more to explain. Would love to share my experience for your 25-year-old HVAC brand. Regards Aqsa
$9 USD 40 gün içinde
7,1
7,1

Hotlanta indeed! As an HVAC and Home Services social media marketing specialist with over ten years of experience, I'm all too familiar with the seasonal urgency of the Atlanta market. I understand that every action on social media needs to be measured and valuable. From creative design to persuasive copy, my strategy is built around delivering results. I've had extensive experience creating and targeting campaigns using Meta Business Suite and Ads Manager to bring in high-quality leads specifically for local service-based businesses. One of my most successful campaigns that resulted in a significant improvement in Cost Per Lead was for a local plumbing service. By leveraging my skill set, we developed a multi-tiered strategy that balanced trust-building content with lead-gen ads. We targeted the customer's zip codes to ensure all our promotions were precisely delivered to their homeowner demographics, ultimately resulting in increased website traffic and a surge in calls.
$8 USD 40 gün içinde
6,6
6,6

Hi there, Offer professional video editing to build a relationship with an audience by sharing valuable content, engaging with followers, and analyzing the results through TikTok. Meta adds are sponsored messages on Facebook, Instagram, Messenger, set up a target, and monitor advertising to get reach, audience targeting, behavior, and connections. A comprehensive strategy and creative capabilities ensure maximum visibility and engagement. With extensive experience in dealing with clients worldwide, adhering to Keyword research based on the audience, providing a weekly optimization campaign structure and strategy, posting based on the reach, and managing budget control. Feel free to reach out in chat so we can discuss your project in detail. Regards, Moiz
$12 USD 40 gün içinde
6,4
6,4

"Hello, I’m a skilled digital marketing expert specializing in Facebook and Instagram ad campaigns with a strong focus on content creation, engagement, and brand visibility. With proven experience in social media marketing, I can help you strategize and execute high-performing ad campaigns that maximize reach and conversions. Here’s what I bring to the table: Google Ads Managing campaigns across Search, Display, and Shopping Ads to drive sales and traffic. Facebook Ads: Creating highly-targeted Facebook campaigns to reach your ideal audience. SEO Optimization: Improving your website's ranking through both on-page and off-page SEO best practices. Social Media Optimization: Growing your business page, engaging your audience, and increasing brand loyalty. Content Writing: Developing effective content that boosts engagement and increases conversions. I am confident in delivering high-quality work, ensuring your brand gains the visibility it deserves. Let's collaborate to elevate your social media presence! Looking forward to working with you. Best regards, Anju AJ"
$8 USD 8 gün içinde
6,4
6,4

HOTLANTA Hello Sean, I’m Firoz, a seasoned Digital Marketing Expert with 7+ years specializing in Meta Ads and lead generation. For your Atlanta HVAC company, here is how I will deliver results: 1. Develop a 30-day content and ad calendar centered on your promotional offers like $79 tune-ups and $500 system discounts. 2. Create scroll-stopping visuals and short-form videos tailored for local Atlanta feeds. 3. Write persuasive, direct-response copy that drives clicks and calls, not just likes. 4. Utilize precise local targeting via Meta Business Suite & Ads Manager, focusing on key Atlanta zip codes and homeowner demographics. 5. Execute daily campaign optimization, scaling winning ads and eliminating poor performers for max ROI. 6. Set up Meta Pixel and UTM tracking to link each lead back to the exact ad source. 7. Build Lookalike Audiences from your 25-year customer database and implement retargeting campaigns to recapture interested visitors. One recent campaign for a local home service client lowered CPL by 30% through continuous A/B testing and refined audience segmentation. I’ll provide weekly CPL and CTR reports so you stay informed. Looking forward to driving consistent HVAC leads in “HOTLANTA”!
$8 USD 40 gün içinde
6,4
6,4

With a passionate and dedicated approach to digital marketing, combined with my extensive skills in advertising and social media management, I am confident that I can turn your HVAC company's online presence into a lead generation powerhouse. I have experience working with large firms and optimizing their social media campaigns to drive conversions, conceive compelling offers, design scroll-stopping creatives, and craft persuasive copy that yields results. My local focus and understanding of the Atlanta market's seasonal HVAC urgency make me an ideal candidate for this role. I promise to optimize your Facebook, Instagram, and Nextdoor platforms using expert-level Meta Business Suite and Ads Manager strategies that specifically target Atlanta zip codes and tailor ads to homeowner demographics. Furthermore, I'm well-versed in meta pixel setup, UTM-tagged links, and lead tracking methodologies - essential tools for providing accurate analysis of campaign performance and cost per lead expenditure.
$25 USD 40 gün içinde
6,1
6,1

HOTLANTA Hello! I will turn your Facebook and Instagram channels into consistent lead generators for your Atlanta HVAC business. My approach is conversion-focused, using your proven offers to create scroll-stopping local creatives, short-form videos, and direct-response copy that push homeowners toward service calls and system replacements. I have experience managing paid social campaigns for home service businesses, with strong results in lead generation and cost control. I handle full-funnel strategy, from trust-building organic posts to aggressive lead-gen ads, and manage precise local targeting through Meta Ads Manager. I am skilled in Meta Pixel setup, UTM tracking, retargeting site visitors, and building Lookalike Audiences from existing customer lists. Let’s initiate a chat so we can discuss the budget and scope in more detail. ThankYou.
$12 USD 40 gün içinde
5,9
5,9

"Hi I will help you boost and manage your Social Media Account. With over eight years of experience, I’ve crafted engaging content that strengthens brand recognition and drives interaction through a blend of organic and paid tactics across Facebook, Instagram, LinkedIn, and Twitter. What I Offer: ✅ Content Strategy & Planning ✅ Engaging & High-Quality Posts ✅ Audience Growth & Interaction ✅ Trend & Hashtag Optimization ✅ Graphic Design & Video Editing ✅ Ad Campaigns for Lead Generation ✅ Analytics & Performance Insights Let’s work together to build a powerful and engaging online presence for your brand. Looking forward to connecting! Best regards, Raghav MA"
$8 USD 8 gün içinde
6,0
6,0

Greetings, HOTLANTA! It looks like you need a dedicated social media marketing expert to turn your HVAC company’s online presence into a powerful lead generator. My approach would focus on creating eye-catching graphics and engaging short videos that highlight your promotional offers, like the $79 AC Tune-ups. I would craft persuasive captions that not only attract attention but also drive potential customers to take action. I have successfully reduced the Cost Per Lead for a local service business by implementing targeted Facebook ads and refining audience profiles based on previous customer data. This included creating Lookalike Audiences and retargeting visitors who didn’t convert initially. With a solid strategy, daily optimizations, and a well-balanced content calendar, I’m confident I can help your business thrive in the Atlanta market. Best regards, Mehran Riaz
$12 USD 7 gün içinde
5,2
5,2

Hello How are you? I'm a Google Ads optimization expert with over 7 years of experience. I help businesses increase leads, sales, and ROI by strategically optimizing campaigns. Here's what I can do for you: ✔ Audit your existing Google Ads campaigns for performance gaps ✔ Optimize keywords, ad copy, and targeting for higher CTR and conversions ✔ Set up advanced conversion tracking (GTM and GA4) for accurate ROI measurement ✔ Reduce wasteful spending through bid adjustments, negative keywords, and audience refinement ✔ Continuously A/B test ads to improve performance over time ✔ Provide weekly/monthly performance reports with actionable insights I look forward to helping you grow your business with smart Google Ads campaigns! Regards, Himmat Singh Google Ads and Conversion Optimization Expert
$12 USD 40 gün içinde
5,3
5,3

Hi Sean, I’m ready to help with HVAC Social Media & Ads Specialist and deliver results you’ll love. With proven expertise in Facebook Marketing, Instagram Marketing, Social Media Marketing, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life — I’m confident I can deliver beyond expectations! Best regards, Komal
$8 USD 40 gün içinde
4,8
4,8

HOTLANTA I specialize in turning local service businesses’ social channels into high-performing lead generators. For a 25-year-old Atlanta HVAC company, I can help transform Facebook, Instagram, and Nextdoor campaigns into measurable service calls and system replacements. Here’s how I’ll deliver results: --Scroll-Stopping Creative: Eye-catching static graphics, carousel posts, and short-form Reels tailored to Atlanta homeowners. --Persuasive Copywriting: Direct-response captions that drive clicks and conversions, not just engagement. --Expert Targeting & Optimization: Build Lookalike Audiences from your customer list, retarget website visitors, and continuously A/B test creatives and audiences to lower CPL. --Full-Funnel Management: Create a 30-day calendar balancing organic trust-building content with high-performing promotional ads. Lead Tracking & Reporting: Meta Pixel and UTM implementation to track which ad generated each call, with weekly CPL and CTR reports. Proven success: I ran a campaign for a local plumbing company where daily optimization and precise retargeting reduced CPL by 35% within the first month, while doubling booked appointments. I’m ready to start immediately and scale your Atlanta HVAC leads efficiently. Warm regards, Tara Devi
$12 USD 40 gün içinde
4,9
4,9

⭐⭐⭐⭐⭐ HOTLANTA Valuable Client, CnELIndia and Raman Ladhani can help you transform your HVAC social presence into a consistent lead-generation engine. Our approach combines data-driven ad management with creative storytelling. We will craft scroll-stopping graphics and short-form videos tailored for Atlanta homeowners, paired with persuasive copy that drives immediate action. Using Meta Business Suite and Ads Manager, we implement precise local targeting, Lookalike Audiences from your customer list, and retargeting for site visitors who don’t convert. Daily monitoring ensures underperforming ads are paused and top creatives scaled. We deliver a 30-day content and ad calendar, fully optimized campaigns, UTM-tracked leads, and weekly CPL/CTR reporting. Previously, we reduced CPL by 35% for a local home services company by combining geo-targeted video ads with retargeting sequences.
$12 USD 40 gün içinde
4,6
4,6

HOTLANTA Hello, I understand the need for an HVAC social media and ads specialist to generate leads in Atlanta. Your requirement of creating compelling creatives, persuasive copy, and precise targeting is well understood. I am confident in my ability to develop and execute a results-oriented strategy to achieve this. Regards, Parvesh M.
$15 USD 30 gün içinde
4,0
4,0

One of the most critical elements in today's competitive digital landscape is grabbing and holding attention. As a seasoned digital marketer specializing in Facebook and Instagram advertising, I know how to craft scroll-stopping content that not only catches the eye but also serves as an effective lead generation tool. My approach to social media ad campaigns is anchored on precise local targeting, persuasive copywriting, and engaging visual designs - elements that align perfectly with what you need for your HVAC business. With over a decade of experience in content creation and digital marketing, I bring a wealth of knowledge that extends beyond just promoting your services. I understand the seasonal dynamics of the Atlanta HVAC market and recognize the importance of translating unique services into compelling offers - something we can leverage for your business. Combining my astute analytical skills with my creative capacities, I ensure that each campaign is measured for targeted leads generated – a crucial competency for your project.
$12 USD 40 gün içinde
4,7
4,7

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