Meta Ads Specialist Needed

Position Overview We are seeking a skilled Meta Ads Specialist to plan, create, manage, and optimize advertising campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network). The ideal candidate will have proven experience in driving measurable results through paid social campaigns, with expertise in targeting, creative testing, conversion tracking, and performance optimization. This role requires analytical thinking, creative problem-solving, and a deep understanding of Meta’s Ads Manager, audience targeting options, and best practices. Key Responsibilities Campaign Strategy & Setup Develop paid media strategies aligned with business goals, KPIs, and budget allocation. Conduct market research and competitor analysis to identify opportunities. Set up campaigns in Meta Ads Manager, ensuring correct objectives, targeting, placements, and budgets. Ad Creation & Management Write compelling ad copy and work with creative teams to design engaging visuals and videos. Implement A/B testing for creatives, copy, targeting, and bidding strategies. Manage campaign structure for maximum efficiency (e.g., CBO, ABO, retargeting, lookalike audiences). Optimization & Performance Tracking Monitor campaigns daily and make data-driven adjustments to improve ROI. Analyze audience behavior, conversion paths, and ad engagement metrics. Adjust targeting, bids, budgets, and creatives based on performance data. Optimize for different campaign goals such as leads, sales, traffic, or awareness. Analytics & Reporting Track performance using Meta Ads Manager, Google Analytics, and other analytics tools. Generate weekly and monthly performance reports highlighting results, insights, and recommendations. Maintain accurate tracking through Meta Pixel, Conversions API, and other event setups. Collaboration & Communication Work closely with marketing, creative, and sales teams to align ad strategies with overall campaigns. Provide insights on creative performance and audience engagement. Stay updated on Meta Ads policy changes, new features, and industry trends. Key Performance Indicators (KPIs) Cost Per Lead (CPL) or Cost Per Acquisition (CPA). Return on Ad Spend (ROAS). Click-Through Rate (CTR) and Engagement Rate. Conversion Rate (CVR). Audience growth and retention metrics.

Project ID: 39700595