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ELO Coffee Co. – Shopify + Klaviyo Setup Specialist Project Overview ELO Coffee Co. is a new specialty coffee company launching in Summer 2026. We sell premium coffee online and wholesale to churches, ministries, and organizations. Our mission is simple: Exceptional Coffee. Meaningful Impact. A portion of profits support organizations including Teen Challenge, Convoy of Hope, and anti-human trafficking initiatives. We are looking for an experienced Shopify and Klaviyo specialist to build our email marketing foundation before launch. Platform Stack * Shopify * Klaviyo * Recharge Subscriptions (if applicable) * Google Analytics 4 * Google Search Console * Meta Pixel * Shopify Forms Scope of Work Shopify Setup & Optimization * Review Shopify store setup * Configure basic SEO settings * Optimize page titles and meta descriptions * Configure sitemap submission * Connect Google Search Console * Connect Google Analytics 4 * Verify domain tracking * Set up conversion tracking * Ensure mobile optimization * Ensure all email capture forms are functioning Klaviyo Integration * Connect Klaviyo to Shopify * Configure customer data sync * Configure email signup forms * Configure popups * Configure abandoned cart tracking * Configure browse abandonment tracking * Configure customer segmentation Required Email Flows 1. Welcome Series (3-5 emails) * Brand story * Mission and impact * Product introduction * First purchase incentive 2. Abandoned Cart Flow * 3 email sequence * Dynamic product inclusion * Conversion-focused copy 3. Browse Abandonment Flow * Product reminder sequence * Dynamic content 4. Post-Purchase Flow * Thank you email * Brand mission reinforcement * Review request * Repeat purchase encouragement 5. Subscription Flow * Subscription welcome * Subscription management education * Retention-focused messaging 6. Win Back Flow * Re-engagement campaign * Repeat purchase incentives Email Design * Brand-consistent email templates * Mobile optimized * Clean premium coffee aesthetic * Reusable templates for future campaigns Segmentation Create customer segments including: * New Subscribers * First-Time Customers * Repeat Customers * Subscribers * Wholesale Leads * High Value Customers * Non-Purchasers Reporting Provide dashboard setup and reporting for: * Revenue attribution * Open rates * Click rates * Conversion rates * Subscriber growth Deliverables * Fully integrated Shopify + Klaviyo account * All flows tested and functioning * Email templates completed * Analytics configured * Documentation or Loom walkthrough provided * 30-day post-launch support preferred Required Experience Please provide: * Shopify stores you have worked on * Klaviyo accounts you have built * Screenshots of flows * Revenue results generated from Klaviyo * Experience with coffee, food, beverage, CPG, or subscription brands Bonus Experience * Specialty coffee brands * Subscription commerce * Faith-based brands * Consumer packaged goods * Meta Ads experience Budget $500–$1,500 depending on experience and scope. To confirm you read this posting, begin your proposal with: “Exceptional Coffee. Meaningful Impact.”
Project ID: 40512025
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