Please see the full and regularly updated project brief here: [login to view URL]
Create a video for the purposes of introducing clients to the idea of a logo redesign. This video is intended to be used as a generic educational lead-in video “What makes a good logo” to be seen directly before a second video tailored to each specific client introducing them to their logo redesign (the second video is not part of this project but will be put up soon as it’s own project if you’re interested).
Fluent English, including a reasonable grasp of the grammar and punctuation.
Simple animation of text and static images.
An elegant and mature style.
Really, you’re going to need to speak fluent english for this one, I don’t have a problem working with outsourced talent, but I need someone who can quickly grasp what I’m saying and what I want and execute on it without a lot of intervention from me. I’m looking for a partner on this one, not an employee. I need someone to take some work off my plate. This paragraph is a pretty basic test of your english and whether or not you read my brief. So please mention the name of the man who famously said “That's one small step for a man, one giant leap for mankind.” and the context in which he said it when you respond to me. I apologize to those of you who find this insulting but if you don’t understand what I want, don’t know the answer, and can’t figure out how to look it up, this project isn’t for you.
Short total run time. I’m not looking to bore anyone to death but don’t make it feel rushed.
Elegant, persuasive, mature, smooth, and above all else professional in its final form.
Background music is required. Voiceover is optional. I am willing to find another source for the voice over work if you are uncomfortable with that part.
Reasonable completion time. Regular progress updates are required for those requesting longer timelines.
This will be displayed on a projector in most circumstances if that affects your approach to the project.
The video must end in such a way that a clients specific logo can be introduced immediately after. We’ll discuss how to execute this but it is a project requirement that the ending be able to be seamlessly edited into a second customized video for each client.