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Video/Animation Contest >>Extended Registration Period<<

Challenge Description

PAE Media seeks a short animation that explains what “brand-driven TV” really is, in a creative yet simple way.

Contest Introduction

TV Advertising is exciting but limited, especially in China. New regulations limit ad time to only 15 seconds per ad; that’s not a lot of time to communicate brand values and give information on important topics, nor enough time to engage viewers with a product and its highlights. Besides, people watch TV because they want to be entertained. The slap-in-the-face kind of commercial break is often used to go grab a snack in the kitchen and come back in time for when the show continues.

Product placement was created as a new way of displaying a product during a show. Companies were told that sticking their product into a show, by having an actor hold their product, or simple placing the product into the background during a scene, would somehow drive consumer preference and influence their purchasing choices. But how likely is that?

Brand-Driven TV is different. It’s exciting. Entertaining. Authentic. Brand-driven TV makes the brand part of the story, an actor in the show, and weave brand information into the fabric of the story. Brand-driven TV shows don’t need logo placement or extensive branding because they create a setting for organically integrating a company’s products and communicate their brand messages in a subtle, yet powerful way. And this is what we do at PAE Media.

Brand Driven TV 101

Here are some ways to think about brand-driven TV versus product placement:

Product placement is static. A product just sits there.

Brand-driven is active and dynamic. The brand is a given character and personality and interacts with others.

Product placement is black and white. Brand-driven is color.

Product placement is flat, 1-dimensional. Brand-driven is 3d. It leaps right out at you.

You can place a product in a scene for a few seconds or you can create a show around your brand.

Product placement is a glass of whisky. Brand-driven is James Bond.

Perception / Tone / Guidelines

Dynamic, exciting, fun, communicative, creative

Elegant, semi-corporate, high production value, high visibility

Use PAE Media and PAE marketing & branding efforts in a new and different way

Information should have a fresh and mind opening tone

Easy to understand and not too much information

Prize

The winning project will be automatically nominated for the annual PAE Media Golden Goat Award in the Media category. Exposure all over China in diverse industries, management and corporation levels, and prize money.

Exposure. The clip will be launched with the new PAE Media homepage. It will be placed on full display on the website and it will be used in every PAE Media first contact presentation given all over China. Our clients are, in general, large international companies that are known for their strong interest in unique, innovative, and creative ways of communicating.

Prize Money. The winner will receive CNY 8,500 (or equivalent currency).

Requirements

General rule: No branding other than PAE Media branding. You will receive a media package upon enrolling.

Contest Period: Running for 30 days

Start: 9th of August 2010

End: 23rd of August 2010

Contestant needs to: Register at PAE Media Contest Homepage

Beceriler: Animasyon

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İşveren Hakkında:
( 0 değerlendirme ) Beijing, China

Proje NO: #762985

5 freelancer bu iş için ortalamada 1200$ teklif veriyor

LauGirau

Please, check your pmb for porfolio.

in 30 gün içinde1500$ USD
(5 Değerlendirme)
4.2
daccitpvtltd

Silverlight Experts Here,Please Check PMB For More.............

in 25 gün içinde1500$ USD
(0 Değerlendirme)
0.0
chandhu13may

thanking you sir.

in 20 gün içinde800$ USD
(0 Değerlendirme)
0.0
mediaraj

Hi, I am interested to do this project. Here is my work link. MOTION GRAPHICS- [url removed, login to view] 3D MODELING- [url removed, login to view] Daha fazlası

in 10 gün içinde1000$ USD
(0 Değerlendirme)
0.0
Momin1987

I am confident to do this job.....

in 100 gün içinde1200$ USD
(0 Değerlendirme)
0.0