Do you have a deep understanding of the skin and hair treatment industry? We need a direct response copywriting expert to rewrite our website hero items and section introductions of a yet-to-be-released cosmetic treatment website.
You need to understand the Indian consumer psyche (both female and male) to want to improve their appearance and feel great about themselves. You need to be able to describe a skin condition such as acne, wrinkles, pigmentation etc as a relatable problem/concern, and be able to write in such a way to present a solution (and booking request) to the customer.
The development website has around 75 pages, and about 39 products. It's a WordPress backend.
You will ideally have experience in the skin and hair treatment (and related technology) industry.
You'll understand skin conditions and concerns such as acne, acne scarring, enlarged pores, pigmentation, rosacea, blackheads, dilated capillaries and fine lines and wrinkles. You'll be able to understand hair loss and how it impacts a person's confidence - the customer will think 'Yes, I have that problem' and look for the solution and make a clinic booking.
You'll know what the following treatments are and how they can help a customer look and feel better: cryotherapy, non-surgical liposuction, microhydrabrasion, skin microneedling, chin sculpting, LED light therapy, RF skin tightening, fat reduction, cryolipolysis, diode laser hair removal, skin growth factors, hair growth factors, fractional RF, cosmetic grade peels, wrinkle reduction, dermal fillers, and more.
We will not be selling cosmetics products such as lipstick, foundations or related products.
The site is for Indian customers, so you need to know the Indian culture and make sure that the content is culturally sensitive and appealing.
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