Please use the power point slides that I have uploaded (Digital Marketing) and use the Step By Step uploaded file as a template to structure the slides.
Here is the content that I want to be put on the slides, make them look quality with examples but not too detailed:
Module 1 Lesson 1 “Market Master Principals: Discuss principles and different marketing online platforms (SEO, SEM, Content Marketing) . Go into a deeper dive and discuss the ones we will be using in the course. Talk about which type of companies this would best be used for. Give examples of companies that use it. Why it is important to learn these strategies and marketing engines. Ease them into knowing we are going to make it easy for them to utilize. Even if they haven't decided which business they want to pursue then tell them its ok because this strategy works with multiple types of businesses product or service related. Answer anticipated questions that the common person might have.
Module 1 Lesson 2 “Marketing Objectives and Goals” : Discuss marketing objective and goals, market research in everything you do, talk about how it is very important to set goals, where is the current budget, scaling processes, sales funnel, mention you will go more in depth with sales funnel throughout the course, creating a media plan, utm tracking, analytics, re targeting, basic seo, short term goals and long term goals. I would also talk about their personal goals and how you can tie it into marketing goals. Everything in life is connected.
Module 1 Lesson 3 “Growing Your Online Brand” : Teach the importance of branding in everything you do. Creates long term success, Implement it on all your content, before releasing make sure brand and logo has been established, how to find cheap designers, Give examples of branding vs non branding. Building a fan page and establishing social networks. Engaging within the brand. Discuss how this can be done prior to building any online assets such as websites or e-courses. Low startup cost efficient ways to ensure proper branding. Focus on 15 selling keywords and explain layer in course of how to research those keywords. I would bring examples of other on one stores or brands that really excel on their online branding to excite them and give them a visualization of what you are talking about. Make florida vibez an example ([login to view URL]).
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