$10/ 1000 words.
Something I wrote once;
Android Vs iOs
The first brand of smart phones to capture the world were Blackberry, which ran on the Blackberry Operating System (OS). They were square-shaped devices with a functionality closer to a personal computer than any other mobile device the world had ever seen. They had a broad keyboard which encompassed all the letters of the alphabet unlike feature phones, and exactly like personal computers.
In 2007, Apple, the Steve Jobs led company renown for birthing the iPod made their foray into the smart phone universe. They released the iPhone, jettisoning the physical keyboard entirely, replacing it instead with a virtual one that would only appear on the glassy surface of the device when prompted. Everything happened on the glassy surface. Two years before, Android Inc, an independent company developing a similarly reliant-on-touch screen, but different OS had been acquired by Google, the search engine giant. That acquisition would go on to change the smart phone playground forever.
What Google did on acquiring Android was to license the Android OS to Original Equipment Manufacturers (OEMs) for free. A plethora of smart phones running on the Android OS emerged, and it was then that the tug of war began. iOS, running only Apple devices pitted against Android which ran on any device that would house it.
It would seem like a no-brainer that Android with its several OEMs providing a variety of options would be far ahead. That, coupled with the vast applications in its store, the friendly pricing of its devices in different ranges: low-end, mid-range and high-end and one tiny little fact: It lays claim to two-thirds of the Operating System market. Yet, it's device manufacturers (OEMs) can barely turn a profit.
Apple, which owns the iOS meanwhile, is top of the richest consumer tech companies in the world.