Reel Video Editing

Technical Brief Project: Editing 2 Instagram Reels for a fabric store Duration: Up to 60 seconds each Format: Vertical (9:16), Full HD (1080×1920) Goal: Showcase fabrics in a visually stunning, stylish, and dynamic way to grab attention and inspire purchase. ⸻ 1. Source Material • High-quality videos and photos of fabrics (provided by the client). • Variety of shots: close-ups, medium shots, camera movement, texture details. • No people, no talking. ⸻ 2. Concept • Trendy, aesthetic, and dynamic editing focusing on fabric beauty, color, and texture movement. • Fashion/luxury or modern lifestyle vibe. • Strong rhythm synced to the music. • Minimal text, maximum visuals. ⸻ 3. Music & Sound • Licensed track in a modern, dynamic, or elegant style (to be approved by the client). • Optional sound effects (swish, soft whoosh, fabric rustle) to enhance motion. • No voiceover or talking. ⸻ 4. Graphics & Text • Minimal text overlays (1–3 phrases per video). • Examples: “New Fabric Collection”, “Premium Silk”, “Create Your Masterpiece” • Modern, minimalist font (aligned with brand style). • Text color: high contrast with background; subtle animations (fade, swipe). ⸻ 5. Editing & Effects • Scene changes in sync with the beat. • Macro shots to highlight texture. • Smooth and dynamic transitions (zoom, whip pan, match cut, light glitch — in moderation). • Speed ramps: slow motion for elegant moments + speed-up for energy. • Color grading: rich, saturated, but natural fabric tones. ⸻ 6. Video Focus Video 1: • Theme: Premium fabrics (silk, velvet, satin). • Style: Elegant, smooth, with slow-motion highlights. Video 2: • Theme: Bright and trendy fabrics (prints, unusual textures). • Style: Energetic, vibrant, with quick transitions. ⸻ 7. Deliverables • 2 final MP4 videos (1080×1920, up to 60 seconds each). • Alternate version without text (for reuse). ⸻

Project ID: 39687579