Digital Product B2B Marketing

My digital product is almost ready for market; now it needs a clear, conversion-focused launch campaign tailored to B2B buyers. The scope is full-funnel product marketing, from positioning through lead-nurture, with regular face-to-face or video meetings so my client stays closely involved. Key objectives • Craft a compelling narrative that guides prospects smoothly from first touch through an in-product demo. • Build and run coordinated campaigns that integrate social, email, and search while keeping room for additional channels if data supports it. • Optimise every step of the funnel with measurable KPIs, weekly reporting, and rapid iteration. Primary activities • Product messaging framework, value-prop copy, and demo storyline. • Asset creation—landing pages, ad creative, nurture emails, explainer content. • Campaign set-up and management inside the chosen ad managers, marketing-automation, and analytics tools. • Scheduled alignment meetings with me and the client team; clear action items after each session. Deliverables 1. Launch plan with timelines, channel mix, and budget allocation. 2. Creative and copy assets ready for deployment. 3. Live campaigns pushed to production and monitored for 30 days. 4. Performance dashboard plus recommendations for the next sprint. Acceptance criteria • Messaging and assets approved by the client before go-live. • Demo sign-up cost per lead meets or beats the agreed target. • Reporting provided in both raw data and executive-summary formats. If you have a track record turning complex digital products into persuasive B2B demos and can commit to collaborative meetings throughout the process, I’m ready to get moving right away.

Project ID: 40563263