Senior B2B Cold Email Infrastructure & Outbound Growth Operator – Multi-Site Hospitality (Australia)

We are a premium commercial cleaning company operating across Sydney, Melbourne, and Queensland, servicing multi-location hospitality and restaurant groups. Our contracts are typically 18–36 months, with low churn and high LTV. We are building a disciplined outbound acquisition engine to support significant growth this year (including the potential to materially increase revenue), and we are looking for an operator who can execute with precision. This is not an entry-level “lead gen” role and not mass-email blasting. We require a serious B2B outbound operator who understands deliverability, multi-domain infrastructure, segmentation, and qualification discipline. Objective Build and run a cold email system that produces qualified meetings with multi-site hospitality / restaurant operators in Australia (initial focus: Melbourne priority, Sydney secondary, then expansion). What “Success” Looks Like We are focused on outcomes, not vanity metrics. We will scale only if performance benchmarks are met: • Strong deliverability + domain health maintained • Qualified meeting rate that supports profitable growth • Close rate alignment (tight qualification and strong sales handoff) • Cost per signed client below one month contract value • Reliable reporting and transparent operations Scope of Work You will own the outbound engine end-to-end, including both strategy and technical infrastructure: A) Infrastructure & Deliverability (Non-Negotiable) • Multi-domain setup and scaling plan (minimum 5–7 secondary domains) • Inbox architecture to scale safely (30–50 inboxes at scale) • Authentication configuration: SPF / DKIM / DMARC • Warming / domain aging approach and maintenance • Per-inbox daily caps for long-term sustainability (expected 40–50/day max) • Bounce control system including list hygiene and suppression • Defined thresholds and pause protocols (expected bounce ceiling ≤2–3%) • AU deliverability monitoring: Gmail + Outlook inbox placement tracking • Clear domain rotation / risk management process B) ICP, Segmentation, and Qualification • Build an ICP and segmentation structure that prioritises: • Multi-site / multi-location operators • Growth intent, expansion triggers, or vendor change signals • Decision-maker access (or direct influence over vendor selection) • Segment multi-site groups differently from single-location venues (messaging, cadence, stakeholders) • Meeting qualification filtering before booking (no unqualified meetings) • Handoff process to our side: what info is captured, how leads are tagged, what “qualified” means C) Campaign Execution • Copy + follow-up sequence development aligned with a premium brand (no spammy tone) • List sourcing / enrichment approach (and how you validate data quality) • Campaign launch, monitoring, iterative optimisation • Initial volume: 600–700 emails/day, scaling only when health + performance allow D) Reporting & Operating Rhythm Weekly reporting must include (minimum): • Deliverability status and any risk flags • Sends/day, bounce rate, reply rate • Positive reply rate + qualified meeting rate • Segment performance (city/vertical/role-based) • Changes made that week and why • Next week plan and tests ⸻ 30-Day Validation Phase (Required) This engagement will begin with a 30-day validation phase. Continued engagement and scaling will depend on meeting agreed performance thresholds and maintaining deliverability health. We will not scale volume without proof. ⸻ Proposal Requirements (Mandatory — Proposals Without This Are Rejected) Please include: 1. One anonymised campaign example (real numbers) including: • Daily send volume • Bounce rate • Reply rate • Qualified meeting rate • Close rate (if available) • Vertical / audience type • Duration of campaign and what you optimised 2. Your operating metrics and protocols: • Per-inbox daily cap (sustainable) • Bounce ceiling and exact pause protocol • Domain / inbox setup recommendation for 600–700/day and 1,000+/day • Domain rotation method • List validation approach (tools + process) • Inbox placement monitoring method specifically for AU Gmail + Outlook 3. Your tool stack: (Example: Instantly / Smartlead / Apollo / Lemlist / ZeroBounce / NeverBounce / Clay / etc.) 4. Your segmentation approach for: • Multi-location restaurant groups vs single-location venues • Melbourne vs Sydney differences (if any) • Decision-maker targeting (titles you prioritise) 5. Availability and communication: • Your expected response time • Weekly call availability (if applicable) ⸻ Red Flags (So You Don’t Waste Time) We will not consider proposals that include: • “Guaranteed leads” or unrealistic promises • Mass sending claims (e.g., thousands/day per inbox) • No metrics, no case study, or vague answers • Any approach that risks domain reputation ⸻ Notes We are building a long-term acquisition engine, not running a quick blast. If you are a disciplined operator who can protect deliverability while producing qualified pipeline, we are open to a long-term partnership.

Project ID: 40229689

Location: Sydney, Australia