Scenario: You have applied for a job at a boutique marketing consultancy – specialising in retail including automobile
retailers. Part of the application process requests that you submit a 1200 word blog post.
Task: To demonstrate your knowledge, you are required to write a 1200-word blog that explains the marketing concept-how
marketing represents the quest to best satisfy2 [best satisfy the needs of the customer and the needs of the organisation].
You also need to explain how marketing’s development could be described as the ‘quest for best’. Finally, you need to use
the evolution of the automobile as an example of the four identifiable patterns or quests that have constantly been evident as
marketing has evolved.
The quest to better serve the customer
The quest to overcome the challenges facing society
The quest to for better use of existing resources
The quest for more effective distribution- information, products and people
Whilst understanding the evolution of the automobile is important, students must avoid a replication of historical events,
instead students should ensure they link the evolution of the automobile to the 4 recurring patterns or quests [HINT: keep in
mind marks will be awarded by the degree to which your blog demonstrates your understanding of the unit material].
Remember, while blogs may be less formal than academic essays, they still need to be coherent, concise, and clear with
appropriate content, context, synthesis and structure [see assessment instructions document].
Format: Formal intext referencing is not required, however, acknowledging sources is considered standard blog practice and
will add to the credibility of your work. Students need to focus on the content of their work first and then consider which format
is appropriate; a choice of two submission formats is available. If you have limited time and limited computer skills the
Microsoft Word format may be wise. If you wish to learn or apply more creativity, then the Adobe Spark Page format would be
of interest. Whichever format is chosen at least 1 image [diagrams you construct are also considered images] must be
Basic: Microsoft Word format: It is anticipated some students will choose this format. Your Microsoft Word blog should be
in 12-point font with 1.25 spacing.
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