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Request for Proposal (RFP) Brand Development, E-Commerce Management & Revenue Generation Partner Introduction We are in the process of launching Karma Kotton, a luxury textile atelier focused on creating one-of-one woven garments and collectible textile pieces. Karma Kotton is not a conventional apparel brand. Our products are developed from the loom upwards, with weaving, textile development and craftsmanship forming the foundation of every creation. The brand will operate in the luxury segment with products including: * Sarees * Lehengas * Stoles * Long Jackets * Salwar Sets * Bundi Jackets * Luxury Shirts All products are designed as highly exclusive pieces, with a strong emphasis on craftsmanship, authenticity and collectibility. ⸻ Manufacturing Model Our team will be responsible only for: * Textile development * Weaving * Manufacturing * Quality control * Inventory management * Packaging execution (based on approved packaging design) * Shipping and fulfilment Our role ends once an order is received and a shipping label is generated. ⸻ Objective We are seeking a long-term strategic partner who can function as our outsourced brand, marketing, sales and customer engagement team. Our goal is to have minimal day-to-day involvement in customer-facing activities. We are looking for a partner that can build, manage and continuously improve all aspects of the business that relate to brand building, customer acquisition, customer communication and revenue generation. ⸻ Scope of Work We would like the agency to propose a complete end-to-end solution covering the following areas: 1. Brand Development * Brand positioning * Brand strategy * Brand architecture * Brand guidelines * Tone of voice * Storytelling framework * Collection naming strategy * Product naming strategy ⸻ 2. Visual Identity * Logo refinement (if required) * Typography system * Colour system * Brand guidelines * Visual language * Creative direction ⸻ 3. Packaging Development We require support in designing and developing luxury packaging systems. This includes: * Saree packaging * Lehenga packaging * Garment packaging * Luxury gift packaging * Certificate of authenticity presentation * Care cards * Brand inserts * Shipping presentation The agency should provide recommendations on materials, structure, presentation and customer experience. ⸻ 4. Website & E-Commerce Complete responsibility for: * Website strategy * Website design * Website development * Shopify or equivalent platform setup * Product listing management * User experience * Mobile optimisation * Conversion optimisation * Analytics integration ⸻ 5. Content Creation Complete planning and execution of: * Product photography * Campaign photography * Collection photography * Video production * Reels * Short-form content * Brand films * Artisan stories * Behind-the-scenes content ⸻ 6. Social Media Management Management of all social platforms including: * Content planning * Content creation * Publishing * Community management * Growth strategy * Performance reporting ⸻ 7. Digital Marketing Management of: * Meta advertising * Google advertising * Performance marketing * Retargeting * Lead generation * Audience development * Conversion campaigns ⸻ 8. CRM & Customer Lifecycle Development and management of: * Email marketing * WhatsApp marketing * Customer database * Customer segmentation * Loyalty initiatives * Repeat purchase programs ⸻ 9. Customer Service Complete customer communication management including: * Website enquiries * WhatsApp enquiries * Email enquiries * Product questions * Appointment requests * Post-purchase support The objective is to ensure that customers do not need to communicate directly with the founder for routine enquiries. ⸻ 10. Public Relations & Influencer Strategy Development and execution of: * PR strategy * Media outreach * Editorial placements * Influencer collaborations * Luxury community partnerships * Industry networking opportunities ⸻ 11. Sales Generation The agency should propose a clear roadmap for: * Customer acquisition * Revenue generation * Domestic sales * NRI sales * Luxury client acquisition * High-ticket order generation We are particularly interested in understanding how the agency would approach selling products in the ₹50,000 to ₹10,00,000+ price range. ⸻ Desired Working Model We are seeking a partner who can function as an outsourced commercial and marketing department. Our preferred structure is: Karma Kotton Team Responsible for: * Product development * Manufacturing * Inventory * Quality control * Shipping and fulfilment Agency Team Responsible for: * Brand * Marketing * Website * Content * Customer acquisition * Customer care * CRM * Revenue growth * Packaging strategy * Public relations ⸻ Founder Involvement The founder’s preferred level of involvement is minimal. The expectation is that: * The agency provides recommendations and solutions. * The agency manages execution. * The founder provides approvals for major strategic decisions and budgets. * Day-to-day operations are managed by the agency. We are seeking a partner that can operate with a high degree of ownership and accountability. ⸻ Proposal Requirements Please include: 1. Agency introduction 2. Relevant luxury, fashion or lifestyle experience 3. Proposed team structure 4. Proposed scope of services 5. Estimated setup costs 6. Monthly retainer costs 7. Recommended advertising budgets 8. Suggested launch roadmap 9. Expected milestones for Year 1 10. Revenue generation strategy 11. Reporting structure 12. Primary point of contact ⸻ Final Objective We are not looking for individual vendors. We are looking for a strategic partner capable of building Karma Kotton into a globally recognised luxury textile brand while allowing the founder to focus primarily on manufacturing excellence and product development. This wording will immediately separate serious brand-building agencies from vendors that only sell websites or social media management. It also makes your expectation of near-zero operational involvement very clear from the first conversation.
Project ID: 40529596
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34 freelancers are bidding on average ₹184,428 INR for this job

Hello, Your vision for Karma Kotton deserves a strategic partner capable of building a globally recognized luxury brand. With expertise in Shopify, premium website development, branding support, SEO, Meta & Google Ads, CRM integration, and eCommerce growth, I can create a seamless digital ecosystem that drives high-value sales. I focus on delivering exceptional user experiences, conversion optimization, luxury brand presentation, and measurable revenue growth while ensuring smooth day-to-day operations. I would be delighted to discuss your long-term roadmap, launch strategy, team structure, and growth plan to establish Karma Kotton as a leading luxury textile brand. Regards Rajkumar
₹150,000 INR in 10 days
8.1
8.1

Dear Client, I am writing to express my strong interest in partnering as the comprehensive brand growth and e-commerce management agency for Karma Kotton. With extensive expertise across SEO, Google Ads, Meta advertising, Shopify management, digital marketing, content creation, packaging design, and customer support, I am well-equipped to deliver a seamless end-to-end solution aligned with your long-term strategic objectives. Understanding Karma Kotton’s unique position as a luxury textile atelier, I propose a holistic approach covering premium brand development, visual identity refinement, bespoke packaging strategy, immersive content production, and high-impact social media management. My experience driving revenue growth for luxury and lifestyle brands via targeted performance marketing campaigns (including retargeting and lead generation) ensures effective acquisition and engagement of high-net-worth clientele in the ₹50,000 – ₹10,00,000+ price range. I am prepared to function as your outsourced commercial and marketing department, delivering exemplary customer lifecycle management, CRM strategies (including email and WhatsApp campaigns), and superior customer service to minimize founder involvement. I welcome the opportunity to discuss a tailored roadmap, team structure, and budget aligned precisely with the vision of Karma Kotton. Sincerely, Firoz
₹150,000 INR in 30 days
6.4
6.4

Hello, I can act as your end-to-end growth partner for Karma Kotton, handling brand, website, marketing, CRM, and customer acquisition so you can focus only on manufacturing. • Luxury brand strategy + positioning • Shopify website (premium, high-conversion store) • Packaging + visual identity system • Content, social media & influencer marketing • Ads (Meta/Google) + luxury customer targeting • CRM (email + WhatsApp automation) • Full sales funnel for ₹50K–₹10L+ products **Model:** Monthly retainer or phased setup + ongoing management **Next step:** Quick call to finalize scope and launch plan Best regards, Rakesh
₹200,000 INR in 7 days
5.4
5.4

With over a decade of experience spanning multiple continents, my team and I possess the strategic thinking and technical expertise necessary to make your brand soar. Listening to your project description, I am excited at the prospect of guiding Karma Kotton's growth from the ground up. We have a proven track record when it comes to building successful e-commerce brands by combining robust strategies with efficient implementation. In line with your outsourcing objective, our team operates as an extension of yours - allowing you to focus on what you do best while we flawlessly handle everything from brand development to CRM. Our diverse skills range from web and mobile development à la Shopify and WooCommerce, which seamlessly dovetail into our seasoned proficiency in content creation, social media management, and digital marketing—the ideal combination for a project like yours where impeccable online presence is paramount. Moreover, we bring the significant advantage of having worked on projects within the luxury sector before. We understand how nuanced it is and appreciate that every touchpoint must reflect exclusivity. Our design philosophy perfectly aligns with your brand's core ideals; we prioritize aesthetics without overlooking functionality as seen in our UI/UX work, graphic & logo design
₹200,000 INR in 7 days
4.4
4.4

I don't want to violate Freelancer's policy, so i won't mention any names, but We are an AI-powered digital growth and development agency built to solve complex acquisition challenges. Turning fragmented marketing efforts into high-converting, ROI-focused ecosystems. From deep technical SEO and high-ticket Meta/Google acquisition to custom web architecture, we provide end-to-end outsourced digital operations, basically, exactly what you are looking for. Selling a ₹50,000 to ₹10,00,000+ one-of-one luxury textile piece online cannot rely on standard e-commerce tactics, you do not need a vendor, you need a complete, outsourced luxury acquisition and operations arm. When dealing with ultra-high-net-worth Indian and NRI buyers, the bottleneck is never the product; it is the digital brand architecture and concierge-level CRM experience. Standard Shopify catalog ads will cheapen your brand. Instead, we must deploy exclusivity-driven performance marketing and automated VIP nurture sequences to capture elite buyers without looking desperate for a sale. Because a full 12-point RFP response requires a structured presentation, I can prepare a comprehensive proposal document outlining exact setup costs, monthly retainers, and Year 1 milestones. Best, Nevil P.S. Selling pieces above the ₹5 Lakh threshold requires a shift from a direct add-to-cart model to an application-based approach. I can map out a quick high-ticket buyer journey wireframe to show you exactly how we filter.
₹250,000 INR in 7 days
2.5
2.5

Hello, Karma Kotton deserves more than a website—it needs a complete luxury brand ecosystem built around craftsmanship, exclusivity, and storytelling. I can support your vision as a long-term digital and eCommerce partner, allowing your team to focus on manufacturing while I handle brand growth and customer acquisition. My expertise includes: • Shopify luxury eCommerce development • Brand positioning and storytelling • SEO, Google Ads, Meta Ads, and retargeting • Social media management and content strategy • Email & WhatsApp automation • Conversion optimization and analytics • Customer journey and CRM implementation For high-ticket products (₹50,000–₹10,00,000+), I would focus on premium brand presentation, luxury content marketing, NRI targeting, influencer collaborations, appointment-based selling, and personalized customer experiences rather than mass-market tactics. I can help create a strong online foundation with a premium Shopify store, optimized user experience, lead generation systems, analytics, and scalable marketing processes designed for long-term growth. I value ownership, clear communication, and measurable results. My goal is to build systems that generate consistent revenue while minimizing the founder's day-to-day involvement. I am available to discuss a launch roadmap, growth strategy, timelines, and long-term partnership opportunities.
₹180,000 INR in 10 days
0.6
0.6

Hello Dear, I am Jagmohan Kumawat, a multidisciplinary digital expert with 5+ years of experience building luxury websites, mobile apps, digital marketing, automations, intelligent systems and high impact creative assets. My focus is always on delivering results with precision, style and longterm scalability. Signature Excellence • Luxury Websites & Web Systems • iOS & Android Mobile App Development • Custom API Integrations • Advanced Workflow Automation & AI Systems • Salesforce CRM Setup, Flows & Cloud Integrations • Professional Branding & UI/UX • Social Media Content & Digital Strategy • E-Commerce Systems & Automation • Premium Video Creation & Cinematic Editing Technology & Creative Mastery Node.js | React | Laravel | WordPress | PHP | JS | Shopify | Android/iOS | Salesforce Cloud | CRM Automations | REST APIs | Firebase | AI Solutions | Figma | Adobe Suite (Illustrator, Photoshop, Premiere Pro, After Effects) Canva Pro | AutoCAD | Motion Graphics & AI Video | Digital Marketing | Content Writer | SEO/SMO I’m ready to take your project forward with precision, creativity and technical excellence. Feel free to share more details. I will prepare a customize plan for your exact needs. Best Regards Jagmohan Kumawat
₹150,000 INR in 7 days
1.8
1.8

I'm already working on brand-building, content, and growth-focused projects for emerging businesses, so your project is very familiar to me. What stood out to me is that Karma Kotton is not looking for isolated services like social media management or website development. You're looking for a partner that can help transform exceptional craftsmanship into a luxury brand with a clear market position, customer acquisition strategy, and long-term revenue engine. My approach would be to start with brand positioning, customer personas, and launch strategy before building the supporting ecosystem—website, content, social media, CRM, and customer journey. For luxury products in the ₹50,000–₹10,00,000+ range, trust, storytelling, exclusivity, and relationship-building become just as important as advertising. I can contribute across brand strategy, content planning, social media, customer engagement, e-commerce operations, and growth execution while maintaining a cohesive brand experience. The long-term ownership model you've described is exactly the kind of partnership approach I enjoy working within. Happy to discuss your launch roadmap and growth objectives. Thanks, Pari
₹200,000 INR in 7 days
0.2
0.2

Hi, This is exactly the type of build-and-scale mandate I specialize in. I can support Karma Kotton as a full growth partner covering Shopify e-commerce setup, luxury brand positioning, CRO-focused website architecture, Meta/Google performance marketing, CRM (email + WhatsApp), and end-to-end revenue generation systems. My approach is structured around ownership, not execution-only services: • Brand & positioning strategy aligned for luxury + collectibility market • Shopify store built for high-ticket conversion (₹50K–₹10L+) • Full-funnel acquisition (Meta, Google, retargeting, influencer seeding) • CRM + lifecycle automation for repeat luxury buyers • Content direction focused on storytelling, artisanship, and exclusivity • Conversion system design (not just traffic generation) I typically work with a dedicated team structure (design, performance marketing, content, CRM automation) so the brand operates as a managed commercial unit while founders stay focused on production and product excellence. If aligned, I can share a detailed rollout roadmap, team structure, and phased revenue model for Year 1. Best regards, Naveed Ali
₹200,000 INR in 7 days
0.3
0.3

Hello, I carefully reviewed your requirements for **Karma Kotton**, and I’m excited about the opportunity to contribute to such a premium luxury brand. As a **Full Stack Web Developer** with experience in modern web technologies and eCommerce solutions, I can help build a high-performance, visually elegant, and conversion-focused online presence that reflects the exclusivity of your products. ### What I can contribute: * Premium Shopify or custom eCommerce website development * Responsive, fast-loading, and SEO-friendly design * Luxury-focused UI/UX with seamless customer experience * Product catalog setup and optimization * Analytics, integrations, and performance tracking * Scalable architecture for future growth * Ongoing technical support and maintenance I understand that your vision extends beyond just a website—you’re building a globally recognized luxury brand. I’m committed to delivering clean, professional, and high-quality work while collaborating closely with your team to achieve that vision. I would be happy to discuss your goals in more detail and explore how I can support the technical side of this long-term journey. Looking forward to working with you. Best Regards, ali
₹150,000 INR in 7 days
0.0
0.0

Hi, I understand that you need a reliable marketing specialist who can help with email marketing, lead generation, data collection, and audience outreach while maintaining high-quality standards and campaign performance. I have experience in email marketing operations, lead generation, prospect research, contact list building, and digital marketing campaigns. My focus is on delivering accurate data, targeted audiences, and effective marketing strategies that help businesses generate more leads and increase conversions. My services include: ✅ Lead Generation & Prospect Research ✅ Email List Building & Data Collection ✅ Verified Business Contact Research ✅ Email Marketing Campaign Setup ✅ Email Template & Content Support ✅ Audience Segmentation & Targeting ✅ CRM Data Management ✅ Facebook & Instagram Marketing ✅ Google Ads Campaign Management ✅ LinkedIn Lead Generation ✅ B2B & B2C Marketing Support ✅ Marketing Automation Assistance ✅ AI-Powered Marketing Solutions I pay close attention to data quality, campaign performance, and audience relevance to ensure the best possible results for every project. You can expect: ✔ Accurate and Organized Data ✔ Professional Communication ✔ Fast Turnaround Time ✔ Attention to Detail ✔ Results-Focused Approach Ready to review your requirements and start immediately. Looking forward to working with you. Best Regards, Digital Marketing & Lead Generation Specialist
₹200,000 INR in 7 days
0.0
0.0

Hello, I can build a professional, responsive, and user-friendly website based on your requirements. I focus on clean code, performance, and timely delivery. I understand the importance of delivering results that meet your expectations, and I'd love the opportunity to contribute to your project's success. My focus is on delivering quality work, clean design, responsive functionality, and excellent user experiences. Whether you need a business website, e-commerce platform, mobile app, or engaging game, I can provide innovative solutions that meet your goals and deadlines. I am committed to clear communication, timely delivery, and ongoing support to ensure project success. I'm confident I can deliver high-quality results that meet your expectations. Let's connect and discuss the next steps. Regards, Elrico
₹150,000 INR in 7 days
0.0
0.0

BEFORE YOU MAKE A HIRING DECISION, GIVE ME A MOMENT TO SHOW YOU WHAT SETS ME APART. I recently completed a project proposal for Karma Kotton, a luxury textile atelier seeking a strategic partner to manage brand development, e-commerce, and revenue generation. I understand the importance of a clean user-friendly UI for high-end customers. SUCCESS ISN’T JUST ABOUT EXECUTION—IT’S ABOUT MAKING THE RIGHT DECISIONS BEFORE THE WORK STARTS. Regards, Nabeel Ismail
₹150,000 INR in 7 days
0.0
0.0

I am a perfect fit for your project as a seasoned freelance proposal writer with a keen eye for brand development and e-commerce management. Your emphasis on luxury textile craftsmanship for Karma Kotton aligns with my expertise in creating clean, professional, and seamless integrated solutions. While I am new to Freelancer, I have tons of experience and have done other projects off site. My skills and services can help achieve your goal by providing a comprehensive end-to-end solution covering brand development, visual identity, packaging, website design, content creation, social media management, digital marketing, CRM, customer service, PR, influencer strategy, and sales generation. I am confident that my experience and dedication will drive the growth and success of Karma Kotton. I would love to chat more about your project! Regards, faizaan suliman
₹187,500 INR in 7 days
0.0
0.0

Dear Karma Kotton Team, I’m Ravi, Founder of Login2Design Technologies. Your vision for Karma Kotton deserves a strategic partner, not just a service provider. We specialize in luxury brand development, e-commerce, content creation, digital marketing, CRM, and customer engagement, delivering end-to-end solutions that drive sustainable growth and premium brand positioning. Our goal is to operate as an extension of your team, managing the complete customer-facing journey while you focus on craftsmanship and manufacturing. We look forward to helping Karma Kotton grow into a globally recognized luxury textile brand.
₹200,000 INR in 7 days
0.0
0.0

Hello, I am Rakesh Vanarse here. I am into Brand Strategy, Business and Corporate Strategy with over 31 years of experience. I also offer Strategic Management and Go-To-Market (GTM) Strategy services. I have worked on over 140 Brands across categories such as FMCG, Wellness, Media, Fashion, Banking & Finance, D2C brands, Startups and many more. Trainer and Visiting faculty at leading Management Institutes. 29,000 + students and participants taught and trained. I would love to share my experience on your assignment. You may Google, Bing and Yahoo search as well as ChatGPT, Grok, Co-Pilot, Perplexity and Meta AI ‘Who is Rakesh Vanarse’ to know more about me. Lets connect soon. Regards RV
₹250,000 INR in 30 days
0.0
0.0

Hi there, I can help build Karma Kotton as a luxury digital-first textile brand with a complete end-to-end growth system covering brand, website, marketing, and customer experience. Scope: • Luxury brand strategy + storytelling for one-of-one textile positioning • Shopify-based premium e-commerce store with editorial UX • Visual identity + packaging direction for luxury experience • Content system (campaigns, reels, artisan storytelling) • Meta + Google ads setup for high-ticket acquisition • CRM (email + WhatsApp flows for retention and repeat buyers) • Customer support workflow automation Approach: I will position Karma Kotton as a collectible textile house focused on scarcity, craftsmanship, and high-value storytelling. Sales strategy will target HNI + NRI audiences using premium content funnels and retargeting systems. Questions: • Production capacity per month? • Target launch timeline? • Initial ad budget? I have 8+ years of experience in Shopify, luxury eCommerce, and performance marketing systems. Let’s discuss further. Regards, Rajat Trivedi
₹200,000 INR in 7 days
0.0
0.0

"We recently wrapped up a project very similar to this. We've built a website for luxury service businesses. Understanding your need for a strategic partner to handle brand development, e-commerce management, and revenue generation, we excel in creating clean, professional, and user-friendly solutions. With 75+ 5-star reviews on similar projects, we rank in the top 1% among 75 million users! I'd be happy to discuss your project in more detail and share how we can bring it to life efficiently and professionally. Best case, we work together. Worst case, you get free advice that helps you move forward. Regards, Martinus."
₹187,500 INR in 7 days
0.0
0.0

As your entrepreneurial partner and e-commerce expert, I'm here to bridge the gap between your brand and its thriving digital presence. Although my expertise, including skills in Shopify, may not seem immediately aligned with your luxury textile atelier, my efficient organizational abilities and knowledge of dropshipping can be invaluable when it comes to managing inventory post-production. Given your hands-off approach once products hit the shipping stage, I can ensure that your essential backend processes are flawlessly taken care of - from precise data entry concerning packaging materials to quality control that matches the exclusivity of each piece you create. Strengthening this further is my experience in managing records and handling administrative tasks on meticulous spreadsheets, terms synonymous with effective inventory management.
₹200,000 INR in 7 days
0.0
0.0

chickballapur, India
Member since Jun 8, 2016
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