Authority-Building Brand Storytelling

Brand Advisor & Storytelling Strategist We are seeking an experienced Brand Advisor to help define and strengthen the positioning of our brands and product portfolio. While visual assets are already underway, we need a strategic partner who can translate our business vision, values, and product strengths into a cohesive brand narrative that builds authority, trust, and long-term market differentiation. The ideal candidate should be able to develop not only compelling messaging but also a strategic framework that guides how our brands communicate across all customer touchpoints—from product packaging and brochures to digital campaigns, email marketing, and future content initiatives. Scope of Work Brand Strategy Review our existing brands, products, and market positioning Define core brand purpose, vision, mission, and differentiators Identify target customer segments and key value drivers Recommend positioning strategies to strengthen market presence Messaging & Storytelling Develop a master brand story and messaging framework Create brand pillars and key proof points Define value propositions by audience segment Establish a consistent narrative that reinforces expertise and credibility Brand Voice & Communication Create a tone-of-voice guide Develop taglines, key messages, and elevator pitches Ensure messaging can be consistently adapted across channels Initial Marketing Assets Flyer/brochure copy framework Three social media post templates Two-part email nurture sequence Messaging guidelines for future content creation Deliverables Brand positioning document Core brand story and messaging framework Tone-of-voice guide Marketing copy templates Strategic recommendations for future brand growth and channel expansion Success Criteria Clear and differentiated brand positioning Consistent messaging across all communication channels Authoritative yet approachable brand voice Practical framework that can scale across existing and future products All deliverables provided in editable Word or Google Docs format Ideal Experience Brand strategy and positioning Consumer products, pet care, aquatics, animal health, nutraceuticals, or related sectors Multi-brand portfolio management Content and storytelling strategy Go-to-market and launch communications

Project ID: 40568313