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Brand Identity Designer Needed: Waylo Ahead + Solo We’re looking for an experienced brand identity / graphic designer to develop the final visual identity for Waylo Ahead, a young-driver road-safety technology brand. This is not an AI logo-generation job. We want someone who will genuinely think about the brand, the customer and the relationship between our master brand and new post-test product. Our primary customer is the parent, typically aged 40–60, with a child aged 16+ who is learning to drive or has recently passed. The brand also needs to feel relevant to the young driver using the product. It must work internationally across Australia, New Zealand, the UK, Ireland, Canada and the US. Our core idea is simple: Passing your test doesn’t mean you’re ready for the road. Waylo Ahead helps young drivers build broader real-world experience before and after the test. We want to develop a clear visual system for: WAYLO AHEAD Master brand SOLO by Waylo Ahead Post-test product for newly licensed drivers We already have a live product, an established colour palette and an existing visual style. We are looking to evolve and professionalise what exists, not start from scratch. Website: [login to view URL] We’re looking for someone with strong examples of full brand identity systems, ideally including master brand + sub-brand/product architecture. Initial scope: 2–3 distinct creative directions, with a short explanation of the thinking behind each. Please include: * Relevant brand identity work * Your design process * Confirmation the final work will be original and supplied as editable vector artwork * Expected timeframe Please do not apply if your process is primarily generating logo concepts through AI tools.
Project ID: 40733818
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Hi! I'm picturing a parent watching their newly licensed driver head out alone for the first time, while the young driver feels ready and the parent knows there's still more experience to build. That balance is where Waylo Ahead's identity needs to live. I'd probably start by understanding what already works in your current palette and visual style, then shape a stronger visual language around the relationship between WAYLO AHEAD and SOLO. I’d explore 2–3 genuinely different directions, but each would come from the brand story rather than random logo variations. Everything would be created from scratch and supplied as editable vector artwork. I'll stop talking now. This says more than I can: [login to view URL] Grab a virtual coffee with me, let's chat! Regards, Beatrice.
$299 AUD in 2 days
5.6
5.6
230 freelancers are bidding on average $327 AUD for this job

You’re not asking for “a logo”; you need a brand system that makes Waylo Ahead feel credible to parents while still feeling relevant to the newly licensed driver using Solo. The real challenge is keeping that parent-trust / young-driver balance without making the sub-brand feel disconnected or visually generic, so I’d approach this by building the relationship between the master brand and Solo first, then developing 2–3 distinct directions around that logic. I’ve worked on identity projects where the important part was not just the mark, but the structure behind it: how a core brand extends into products, how typography/color hierarchy carries trust, and how the visuals stay usable across web, app, and marketing. For this project, all final work would be original and delivered as editable vector files. A small brand-use starter guide can be included so the system stays consistent after handoff. - Is your current palette fixed, or are you open to refining tones while keeping the same overall color family? - Do you want the 2–3 directions to explore different strategic positions, or mainly different visual executions of one agreed direction? - Besides the website, where will the new identity be used first: app UI, print, socials, pitch material, or onboarding?
$450 AUD in 7 days
9.3
9.3

Hi, I understand you’re looking for an experienced brand identity designer to develop the final visual identity for Waylo Ahead and SOLO by Waylo Ahead. I can help evolve and professionalise your existing visual style and colour palette while developing a clear visual system that works for both the master brand and the post-test product. I understand the need for the identity to connect with parents aged 40–60 as well as young drivers, while remaining suitable for an international audience across Australia, New Zealand, the UK, Ireland, Canada and the US. I can develop 2–3 distinct creative directions with a short explanation behind each, focused on the relationship between Waylo Ahead and SOLO by Waylo Ahead rather than starting the brand from scratch. Please take a look at my profile: https://www.freelancer.com/u/Ahmed0666 I’m a Brand Identity Designer & Logo Specialist with experience in working with multiple brands. I can handle the complete design process, provide revisions based on your feedback, and deliver the final files in the required formats. Take a look at my portfolio to see some of my previous work. I’d be happy to discuss the project and get started. Looking forward to hearing from you! Thank you.
$250 AUD in 1 day
8.8
8.8

Greetings, I’ve carefully reviewed your project brief and have a solid understanding of what you’re looking for regarding “Brand Graphic Designer for "Waylo Ahead" - Not AI logo!”. I’m Sabina, a professional artist/designer with more than 10 years of practical experience, dedicated to delivering visually refined and high-quality creative solutions. I’ve successfully worked on similar projects involving Photoshop, Logo Design, Branding, Graphic Design, Adobe Illustrator, Illustrator, Visual Design and Adobe Photoshop, using a well-defined process that prioritizes accuracy, creativity, and timely completion. You’re welcome to review relevant samples from my portfolio here: https://www.freelancer.com/u/ArtisticQueens My approach for this project would include: • Reviewing and confirming all project requirements • Developing an initial concept or draft for your review • Applying revisions based on your feedback • Delivering final files in the required formats I’m confident I can complete this project within your expected timeframe, with a bid that fairly reflects the quality and effort involved. I’d be glad to discuss the project further and begin immediately. Best regards, Cartoon & Comics
$250 AUD in 1 day
8.1
8.1

Hi there, The real challenge here isn't designing a logo, it's designing a relationship. Waylo Ahead needs to read as the trustworthy, established voice a parent recognises, while SOLO needs its own identity that still clearly belongs to that family, speaks to a young driver, and doesn't feel like a watered-down version of the parent brand. That balance, shared DNA with distinct personalities, is where most sub-brand systems either work brilliantly or fall apart. Since you already have a live product and established colours, my process would start with an audit: what's working in the current identity that should carry forward, and what's holding it back from feeling premium and internationally consistent across five markets with different visual expectations. From there I'd develop 2-3 creative directions, each with a clear rationale tying it back to the parent/young-driver dynamic and the "passing your test isn't the finish line" idea, rather than just presenting different logo styles. I'll treat this as evolution, not reinvention, refining typography, colour application, and the master/sub-brand hierarchy so it feels considered rather than redesigned for its own sake. All work will be entirely original and delivered as fully editable vector files (AI/EPS/SVG), no AI-generated concepts involved. Hafiz S
$300 AUD in 2 days
8.4
8.4

As an experienced brand identity designer with a penchant for genuine and thoughtful design, I believe I'm the perfect fit for your project. My skills, honed over 6+ years of designing captivating brand identities across diverse industries, include Adobe Photoshop, Graphic Design, Illustrator, Logo Design, Photoshop, Visual Design. Moreover, I specialize in precisely the scope you have mentioned - creating full brand identity systems that involve master brand and sub-brand/product architecture. My design process revolves around engaging deeply with client's vision and audience and tailoring the design to suit their unique needs. I also place great emphasis on maintaining the originality of my work and ensure that the final pieces are editable vector artworks - you can trust your brand's future in my hands. As an added bonus, my services extend beyond just the design; as an architect, I understand the importance of crafting spaces that resonate with your audience. Finally, what sets me apart from other designers is my dedication to continuous improvement. While you have an established visual style and palette, I am eager to build upon it by evolving and professionalising what already exists. I believe I have the creative insights and technical acumen needed to deliver 2-3 distinct creative directions with profound justifications for each. Stick with me on this journey; we'll take Waylo Ahead powerfully forward while making a lasting impact on parents and young drivers alike!
$250 AUD in 2 days
8.5
8.5

Hi there, I understand you need a distinctive brand identity for Waylo Ahead that steers clear of generic AI-generated logos. My approach focuses on creating a unique, cohesive visual system that resonates with a young, tech-savvy driver audience. I will craft a custom logo and supporting assets—like color palette, typography, and graphic elements—using Adobe Illustrator and Photoshop. The goal is to build a trustworthy and modern identity that clearly communicates your road-safety technology mission. Best Regards, Khorshed Alam, RS Software
$375 AUD in 3 days
8.5
8.5

Hello, Waylo Ahead needs a thoughtful brand system that feels trustworthy to parents and still connects with young drivers, especially for the master brand and the SOLO sub-brand. I design identity systems by exploring the brand’s audience, positioning, and architecture first, then creating 2–3 distinct creative directions with clear rationale before refining the strongest route into a consistent visual system. My process is collaborative and practical: I’ll review your existing palette and style, map how Waylo Ahead and SOLO should relate, and develop original vector artwork that can be used cleanly across digital and print touchpoints. Final files will be supplied in editable vector formats. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 Could you share any existing brand assets or style references you want the new identity to stay aligned with? Best regards Kirandeep K.
$250 AUD in 1 day
7.9
7.9

Hi there, I have read and understood the project details. You need to evolve Waylo Ahead into a professional identity system that speaks to parents while remaining relevant to young drivers, with a clear relationship between the master brand and SOLO by Waylo Ahead. I’ll start by reviewing the existing website, colour palette and visual language, then develop 2–3 distinct creative directions based on the brand’s positioning rather than simply producing logo variations. Each direction will include the visual rationale, typography, colour usage and how the master/sub-brand relationship can work consistently across digital and print. I work with Illustrator and Photoshop and create original artwork from scratch. Final approved assets will be supplied as editable vector artwork, including AI/SVG/PDF formats and relevant brand variations. Could you share the existing logo/source files and any current brand guidelines so I can build from the established identity rather than unnecessarily changing what already works? ✅ PORTFOLIO: https://www.freelancer.com/u/AneesaIBA/Graphics-Animation I can provide the initial directions followed by refinement and final brand assets. I can also share relevant identity work from my portfolio on request. Cheers, Rabia Shaikh
$250 AUD in 1 day
8.1
8.1

Greetings, I have carefully reviewed your project description for "Waylo Ahead" and "Solo" brand identity design. As an experienced brand graphic designer with over 15 years in the industry, I understand the importance of developing a visual identity that resonates with your target audience. Effective branding not only enhances credibility but also builds trust with customers. I specialize in creating comprehensive brand identity systems, including logo design, brand guidelines, and marketing materials. My approach involves understanding the business, target audience, and project goals before diving into design concepts. You can review my portfolio here: https://www.freelancer.com/u/engmoriadham Could you please share more details about the existing visual style and color palette to better align the new designs with your brand's identity? Looking forward to the opportunity to collaborate on this exciting project. Best regards, Adham
$250 AUD in 3 days
8.0
8.0

✨BRAND IDENTITY DESIGNER — WAYLO AHEAD + SOLO ✨ Hey! I can evolve the existing Waylo Ahead identity into a polished, professional brand system that connects naturally with both parents and young drivers. I’ll focus on the relationship between WAYLO AHEAD and SOLO, ensuring both feel like part of one strong visual family while remaining distinct across digital, marketing, and product touchpoints. I am 100% confident that I AM THE RIGHT FIT FOR THIS PROJECT. I understand you’re not looking for generic AI-generated concepts—you need thoughtful brand strategy, original design thinking, and a scalable identity system that communicates trust, confidence, and real-world progress. ✅ QUICK QUESTIONS ➡️ Which elements of the current Waylo Ahead identity must remain unchanged? ➡️ Do you already have specific brand guidelines/files for the existing logo, colours and typography? ✅ WHY CHOOSE ME? ➡️ Original, human-led brand identity development ➡️ 2–3 distinct creative directions with rationale ➡️ Master brand + sub-brand visual architecture ➡️ Professional typography, colour & graphic system ➡️ Editable vector artwork for future use ➡️ Strong visual consistency across digital & print ➡️ Refined identity that builds on your existing style ➡️ Final files organised for practical brand use ➡️ Send me the current brand assets and I’ll develop original, strategically connected identity directions for WAYLO AHEAD and SOLO. Regards, Nupur
$250 AUD in 2 days
8.2
8.2

Hi, I can develop a strong and professional visual identity for Waylo Ahead and SOLO by Waylo Ahead, keeping the existing brand direction while making it more polished and consistent. I’ll create 2–3 original creative directions with clear thinking behind each, considering both parents and young drivers and ensuring the identity works across all target markets. I’ll focus on genuine brand strategy and design, not AI-generated logo concepts. The final approved identity will be supplied as fully editable vector artwork with all required brand assets. Ready to start ASAP.
$250 AUD in 2 days
8.0
8.0

GoodDay, I’ve carefully reviewed your requirements "Brand Identity Designer Needed: Waylo Ahead + Solo We’re looking for an experienced brand identity ......" for “Brand Graphic Designer for "Waylo Ahead" - Not AI logo!”. With 10+ years of experience, I bring a structured and creative approach to projects involving Visual Design, Branding, Adobe Photoshop, Graphic Design, Illustrator, Adobe Illustrator, Photoshop and Logo Design. Portfolio: https://www.freelancer.com/u/LionConcepts
$250 AUD in 1 day
7.5
7.5

Hi there, I’m ready to work on your project “Brand Graphic Designer for "Waylo Ahead" - Not AI logo!.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Adobe Photoshop, Branding, Photoshop Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$250 AUD in 3 days
7.7
7.7

Greetings, I'm excited about the opportunity to work on the brand identity for Waylo Ahead. It seems you’re looking for a thoughtful designer to evolve your existing visual style, ensuring it resonates with both parents and young drivers. I believe that developing a clear visual system for both the master brand and the sub-brand is crucial for establishing a strong connection with your audience. My approach begins with understanding your brand's core message and values. I would create 2–3 distinct creative directions that reflect the essence of Waylo Ahead and SOLO, along with the reasoning behind each concept. I have a solid background in creating cohesive brand identities and have worked on similar projects that required a balance between appealing to different demographics. You can count on original work that will be provided as editable vector artwork. I look forward to collaborating on this project! Best regards, Saba Ehsan
$400 AUD in 5 days
7.6
7.6

Hello! I am ready to help you with Brand Graphic Designer for "Waylo Ahead" - Not AI logo!, Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Photoshop, Illustrator, Adobe Photoshop, Adobe Illustrator. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.
$250 AUD in 5 days
7.8
7.8

Hello, I am interested in developing the visual identity for Waylo Ahead. With extensive experience in brand identity and graphic design, including projects like 'Alloy fund raising' and social media branding such as 'You Tube facebook and Instagram posting 4th September', I am confident in delivering a professional and original design. I will provide 2-3 creative directions with detailed explanations, ensuring the final work is original, supplied as editable vector artwork, and aligns with your brand vision. I understand the importance of a thoughtful process and will work within 30 days to deliver high-quality results. Looking forward to collaborating on this project. Best regards, SYMLINK TECHNOLOGIES LLP
$500 AUD in 30 days
7.8
7.8

Greetings, (NOT AI logo design) I can start immediately and deliver the project within [1 day]. I can create the logos in professional, modern, and visually appealing design based on your requirements and brand style. I can provide: Original design concepts Revisions based on your feedback High-resolution final files Editable source files Fast and clear communication Please share your requirements and, I’d be happy to discuss the project and get started. Thank you, Ravi.k.
$250 AUD in 1 day
7.7
7.7

Your perfect fit for the Waylo Ahead brand, and Solo sub-brand, is here! With over 8 years of experience in graphic design, creating impactful brand identities and comprehensive style guides is at the core of what I do. I can strike the balance you need, building on your existing visual style while giving it that fresh, professional touch to better resonate with your target audience. Beyond just creating designs that simply look good, I have a customer-centred design process. This means I start by carefully understanding the target consumers and their lifestyles in different geographical locations. Leveraging this insight, I then deliver thoughtful designs specifically tailored for the parent-aged demographic who are concerned about their young drivers' safety, as well as for the young drivers themselves. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony S.
$300 AUD in 1 day
7.4
7.4

Do you have any reference brands you admire for the master brand and sub-brand relationship, or should I propose directions based purely on your brief? Drop me a message when you're available — happy to walk through the specifics and begin right away.
$450 AUD in 9 days
7.6
7.6

With over 6 years of experience in graphic design, I have developed a comprehensive skillset using Adobe Illustrator, Adobe Photoshop, and more, ensuring I can deliver top-notch design solutions to my clients. Combining my creative flair and acute attention to detail, I have successfully translated several concepts into impactful designs for diverse brands globally. Thus, I am confident that I can bring that same level of professionalism and innovation to elevate Waylo Ahead's visual identity project. In line with Waylo Ahead's core concept, I understand how important it is to communicate the message effectively to its target audience. Having worked with clients across continents, I am well-versed in crafting designs with international appeal without compromising on local relevance. Not only will I respect your established colour palette and visual style but I will build upon them, providing you with 2-3 creative directions that accentuate your brand beautifully while keeping the conversation open at each stage of the design process. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy G.
$250 AUD in 1 day
7.2
7.2

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