Brand Identity & Packaging Designer Needed

We’re building Quickie — a modern lifestyle brand focused on making quick, functional nutrition feel exciting, effortless, and culturally relevant. Our first product is a high-protein cereal, reimagined as a bold, design-led alternative to both traditional cereals and typical “protein foods.” We’re looking for a designer to create a distinctive brand identity + cereal box packaging that stands out hard on shelf and feels culturally relevant. There are two deliverables in this project: 1. Brand Identity * Logo (primary + variations) * Colour palette * Typography system * Basic brand guidelines 2. Packaging Design * Full cereal box design (all sides) * Dimensions: 25cm (H) x 19cm (W) x 4cm (D) * Placeholder text is fine for nutrition/info ⸻ Creative Direction The vibe: * Bold, bright, punchy, high-contrast * Strong shelf presence (must stand out instantly) * Typography-led, minimal clutter, high impact We want: * A brand that feels modern, cool, and adult * High protein + convenience without “gym bro” or supplement vibes * Something people would proudly leave on their kitchen bench We DON’T want: * Childish cereal branding * Beige / muted wellness aesthetic * Clinical supplement look * Generic supermarket cereal feel Personality: Bold, playful, slightly cheeky (subtle, not crude), confident, modern ⸻ Target Audience * 18–40, urban professionals * Busy, health-conscious, design-aware * Currently using protein shakes / quick snacks * Wants something more enjoyable + elevated ⸻ References / Inspiration * Thirsty Lover (culture-led, lifestyle-forward) * Pillow Talk by Bish Bar (functional but aesthetic) * Graza (makes a boring category feel exciting) Moodboard: [login to view URL] We like bold colour (e.g. red) and rounded typography — but open to pushing this further. ⸻ Timeline * First concepts: ~17 May * Iterations: week of 25 May * Final delivery: by 31 May ⸻ Budget $500 AUD total * 50% upfront * 50% on completion ⸻ Who we’re looking for * Strong branding + packaging portfolio (ideally food/FMCG or lifestyle brands) * Someone who can think beyond “just cereal” and push a bold identity * Bonus if you’ve worked on brands that feel modern / social-first ⸻ To apply Please include: * Portfolio (relevant work) * 1–2 examples of brands you’ve done that feel similar * (Optional) Quick thoughts on how you’d approach this Full design brief: [login to view URL]

Project ID: 40416924