Comprehensive Brand Identity for "THE SPOT" or "SPOT"

Logo and Full Brand Identity & Visual Assets for "THE SPOT" – 2-Story Grab 'n Go Takeaway Hub We are launching a high-traffic, 2-story "Grab 'n Go" takeaway, pickup, and catering hub in Oslo, Norway, called THE SPOT/SPOT. Customers walk in, get their food/drinks, and leave immediately. Siting is strictly limited to high window-facing bar tables with minimal stools—no lounge [login to view URL] need a massive, comprehensive Full Brand Identity that covers every single touchpoint of a modern, fast-casual restaurant chain. We are building this with a future franchise model in mind, so everything must be highly scalable, professional, and visually [login to view URL] Architecture & Split:Ground Floor ("The Heavy Spot"): Hot food (Halal Smokehouse/Brisket, Burgers/Shawarma, Pizza, Indo-Pak BBQ, Pan-Asian/Sushi). Vibe(come with your proposal) or : Industrial, raw concrete, matte black steel, dark tones, broute jordfarger (amber/rust).Second Floor ("The Sweet Spot"): Desserts & Drinks (Boba/Bubble Tea, Waffles, Churros, Ice Cream). Vibe(come with your proposal) or : High energy, illuminated glass bricks, bright concrete, neon lights, coral/pastel [login to view URL] We Need in the Brand Package (Scope of Work):Logo & Sub-Branding:Master typographic logo: THE SPOT (Clean, bold, minimalist).Digital variations for delivery apps: "The Spot – Smokehouse & BBQ", "The Spot – Boba & Desserts", "The Spot – Pan Asian".A secondary icon/stamp logo for stickers and small [login to view URL] & Stationery (Takeaway Essentials):Stickers/Labels: Round and rectangular branding stickers used to seal burger wraps, sushi boxes, and catering trays (different colors for different food lines).Bags & Boxes: Mockups for brown kraft paper takeaway bags, greaseproof burger paper, pizza boxes, and boba [login to view URL] Menu: A clean, high-end 1-page digital/printable layout for catering [login to view URL] Apparel & Merchandise (Klær):Uniforms: Modern, street-style uniforms for workers. We need designs for:Matte black t-shirts and hoodies for the kitchen/heavy food [login to view URL] or bright/clean t-shirts/aprons for the dessert/boba [login to view URL] caps/[login to view URL] Branding & Wall Moodboards (Vegger):Visual guidelines and moodboards for how the brand lives on the [login to view URL] for a large glowing neon sign: "Meet me at The Spot" (for the staircase/2nd floor transition).Design for a secondary neon sign: "The Sweet Spot" (for the dessert counter).Environmental graphics/typography for raw concrete walls (e.g., bold brand slogans stenciled onto concrete).Delivery & Digital Assets:Delivery car/scooter vehicle wrap design (for our own catering/delivery drivers).Wolt, Foodora, and Instagram profile/banner [login to view URL] Expected from the Winner:All master files in vector format (.AI, .EPS, .SVG, .PDF, source files with layers).Complete Brand Guidelines Booklet (Typography, color codes HEX/CMYK, logo usage rules).Realistic 3D mockups of all the apparel, packaging, stickers, neon signs, wall graphics, and vehicle wraps mentioned [login to view URL] is a premium contest for serious designers who understand fast-food branding and franchising. Show us your best work!

Project ID: 40519110