Create Instagram Live Show Pitch Deck

Create Pitch Deck for New Instagram Live Travel Series for Kentucky Tourism Project Overview I am looking for an experienced presentation designer and researcher to help create a polished pitch deck for a new, original Instagram Live show concept designed for Kentucky Tourism. This show would air live on Kentucky Tourism’s Instagram account and focus on storytelling driven interviews with local businesses, destinations, and experiences across the state. Think travel, food, hotels, events, attractions, and the people behind them. This is not a product sales show. The focus is on story, place, and why Kentucky is worth the trip, with services and offerings naturally woven into the conversation. The final deliverable will be a presentation that can be shared with Kentucky Tourism leadership as a proposal for launching this show. Scope of Work You will be responsible for both research and presentation creation. 1. Presentation Creation Create a clean, professional pitch deck that clearly communicates the show concept, format, value, and long term potential. The deck should be easy to follow, visually engaging, and structured for executive review. I will provide the full written concept and messaging. Your role is to organize it into a compelling presentation and enhance it with data and insights. The presentation should be 12-18 pages in length and designed on Canva. 2. Audience Research Research and include credible data points that support the concept, including but not limited to • How travelers use social media when planning trips • The role of Instagram, reels, and live video in travel discovery • Statistics or trends showing why social platforms influence where people stay, eat, and visit This research should support the idea that Instagram Live is a relevant and effective platform for travel focused storytelling. 3. Competitive Analysis Research comparable shows and formats such as • Great Day Live • Listens Live • Similar local or regional broadcast segments where businesses pay to be featured Key questions to address • Why these shows are successful • How paid guest segments work in those formats • What value businesses receive by participating • How this model translates to a modern social media platform This section should clearly show how a live Instagram series can capture a similar or stronger audience, especially for travel and tourism. 4. Strategic Framing Help position this show as • A tourism storytelling platform, not an infomercial • A way for Kentucky Tourism to own the conversation where travelers already are • A scalable, cost efficient content strategy • A tool to support local tourism offices and businesses statewide Deliverables • One complete pitch deck in a shareable format (PowerPoint, Google Slides, or Canva) • Clear data points and citations included where relevant • Logical flow from problem to opportunity to solution • A professional, modern look appropriate for a state tourism organization Ideal Freelancer • Strong experience creating pitch decks or proposal presentations • Comfortable conducting market and audience research • Familiar with social media, digital content, or travel marketing • Able to translate ideas into clear, compelling visuals • Detail oriented and strategic, not just design focused Timeline Completed and delivered by 12/20 at 12pm EST weeks from project start. How to Apply Please include • A fully designed cover page for this project. This should show me what you plan to do and highlight your design idea by completing the first slide. • Brief explanation of your research process • Any experience with tourism, media, or social media focused projects

Proje No: 40075574